CTP has a great opportunity for a Social Media Producer to collaborate across the various disciplines within our agency and clients to create engaging and effective social media campaigns, for a range of exciting brands.
We are seeking a creative and strategically minded individual who has experience developing and nurturing online communities. The ideal candidate must demonstrate expertise in social platforms and must be able to develop end-to-end strategies and executions that engage audiences, drive participation and ultimately grow following. The candidate must understand how social platforms fit within a digital marketing mix, including blogs, SEO, influencer marketing, and should have excellent written and verbal communications skills.
This position will be part of our integrated, cross-channel team, and is passionate about delivering results while uncovering and relaying the latest tools and technologies that can be leveraged for clients.
Ideal candidate would have 3-4 years experience managing social media programs within an agency or on the client side.
Primary Responsibilities
Platform Management:
- Fluent across all social media platforms;
- Strategy: Understands the role of each distinct platform and best practices;
- Operational: Understands how to use each to post content, run analytics, manage communities, etc.
- Skilled in the latest features/functionality and nuances of each platform and savvy with the tools related to social media;
- Knowledgeable about the platforms and processes and able to execute paid social programs.
Client Management:
- Familiar with the role of social within the broader marketing communications ecosystem;
- Able to hold strategic discussions with clients and understand their needs;
- Adept at managing clients and multi-disciplinary internal teams across multiple projects simultaneously to ensure brand consistency;
- Remain on trend to take advantage of new social opportunities;
- Understanding the role of various internal teams and when to leverage their expertise (PR, Digital, Creative, Media, Analytics);
- Able to conduct Influencer Marketing programs.
Project Management:
- Detail oriented and possessing an acumen for operational skills required to coordinate work across an agency;
- Manage status documents, weekly client calls, content calendar, asset management, etc;
- Proficient at creating estimates and schedules for projects and adhering to them.
Channel Management:
- Understand and nurture cross-channel voice of the brand; Become the brand steward;
- Convey our clients' brand stories in the words, images and video that capture who they are;
- Engage with communities to generate participation and ultimately grow each client’s presence on social media channels, including (but not limited to) Twitter, Facebook, Instagram and LinkedIn;
- Baseline familiarity with programs needed to make basic creative changes to social content: Full Adobe Suite, Photoshop, Illustrator, In-Design, After Effects, Premiere.
- Create ideas for each brand that break through social media clutter;
- Monitor results and turn them into actionable insights.
Desired Skills & Experience:
- 3-4 years experience managing social media programs within an agency or client side;
- Conceptual thinker who can liaise with internal and external groups to create and execute social strategy;
- Writing experience, with a keen eye for detail and excellent proofreading abilities;
- Experience with consumer and B2B audiences;
- Proven project management skills and superior communication skills;
- Solid presentation skills and the ability to sell your work to other members of the team;
- Prior agency experience preferred;
- Bachelor's degree.
CTP is a mid-sized, full-service integrated marketing agency located in Boston’s historic North End. We offer great benefits and are committed to a rewarding work/life balance for all employees.