Social Media Manager at Drizly

| Greater Boston Area
Sorry, this job was removed at 11:13 a.m. (EST) on Tuesday, June 16, 2020
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Who we are
Drizly is the world’s largest alcohol marketplace and the best way to shop beer, wine and spirits. Our customers trust us to be part of their lives – their celebrations, parties, dinners and quiet nights at home. We are there when it matters - committed to life’s moments and the people who create them. We partner with the best retail stores in over 1200 cities across North America to serve up the best buying experience. Drizly offers a huge selection and competitive pricing with a side of personalized content. That is what we do. Who we are is a different story.
We are more than just another tech company. There is an intellectual curiosity that occurs at Drizly. We have a desire to question, to understand, to figure it out. Bottom line, we solve it. We value not just the truth but the process to get to the truth, to deliberate, decide and then act. Most importantly, we care. We care about our customer. We care about our company. We care about our team. There will be long days and incredible challenges.
We are blazing a trail in an industry that hasn’t changed in nearly a century, and that doesn’t scare us (well, not all the time) -and even when it does, it doesn’t stop us, it energizes us.
Do you see yourself here? Read on.
Who you are
You get people and you care deeply about the customer. You understand the importance of building relationships and know that a small action can leave a lasting impression. You’re deeply skilled in all things social media and are a fierce advocate for its potential to drive lasting brand and business results. You understand the subtle nuances of each social platform and are fueled by what works within each and why.
You’re right and left-brained – a rare hybrid of creator, master organizer, and strategist. You’ve got an eye for aesthetics and are a natural writer, known for witty comebacks and your sense of humor. You know how to tell a story in a short, clever, show-stopping way. You thrive off of managing multiple projects at once and working across partners and teams to get stuff done. Thoughtful, intentional communication is one of your superpowers. Most of all, you are kind.
You have a pulse on what’s socially and culturally relevant and a proven track record of success growing social media for a brand. You’ve got 3+ years of experience working on a social team, preferably in e-commerce, bevalc, or on the agency side. You are super energized to work for a fast-growing brand that’s changing the game in the alcohol industry.
What the role is
In the social media manager role, you will be an integral part of the brand team at Drizly, responsible for social media strategy, content curation and creation, and driving performance of Drizly’s social channels. You will support the Director of Brand in leveraging Drizly’s social channels to expand brand awareness and inspire brand love. This is a critical role in realizing Drizly’s mission of becoming synonymous with alcohol.
You’ll represent a fun, irreverent, offbeat, and helpful brand by building and managing a content calendar designed to make Drizly customers’ good times even better and grow Drizly’s thought leadership in the alcohol industry. You engage directly with Drizly customers and will work closely with creative partners both externally and within the brand team, as well as partners across the organization including customer experience, acquisition, and strategic partnerships. In this role, you’ll also have the opportunity to work with some of the biggest brands in the alcohol space to build impactful, relevant, and creative social programs that drive long-term growth of the Drizly brand.

In this role you will:

  • Lead strategy for Drizly’s social channels to deliver against key brand and business objectives
  • Own and execute social content calendar
  • Lead creative development for Drizly’s social channels, developing copy and partnering with internal and external creatives to create fun, irreverent, helpful, and relevant content
  • Support larger integrated brand campaigns through concepting, planning, asset development and creation
  • Constantly iterate to identify and pitch new channels, tactics, or measures Drizly should implement to drive against KPIs
  • Serve as internal SME on social media, educating both internal and external stakeholders on effective tactics 
  • Collaborate closely with the strategic partnerships team and our supplier brand partners on delivery against and optimization of key brand partner programs
  • Oversee and participate in strategy for community management to connect and build deeper engagement with Drizly customers and partners
  • Collaborate with the acquisition team on the creation of social media paid campaigns across multiple platforms including Facebook, Instagram, Pinterest, Snapchat and TikTok
  • Continually track, analyze, and optimize social efforts leveraging Google Analytics, social scheduling, and listening platforms, as well as other Drizly-owned data resources

The Other Stuff

  • Competitive salary
  • One-on-one professional coaching with an external expert
  • Health, Dental, and Vision Insurance
  • Flexible vacation policy
  • Commuter benefits
  • 401(K) plan
  • Added perks

You do you.
Drizly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
BEFORE YOU APPLY...
We ask that you please remove all identifying information from your resume before you upload it on the next page in an effort to help us remove unconscious bias from our resume review process. Drizly is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.
 
Identifying information includes your name, photos, LinkedIn URL, email address and more.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • DomoAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

334 Boylston Street, Boston, MA 02116

An Insider's view of Drizly

What’s the vibe like in the office?

Working at Drizly is unlike anywhere I have ever worked before. We are a welcoming bunch of super intelligent people that are all working towards the same goals. We have a lively and dynamic atmosphere where we encourage people to truly be themselves. We have a ton fun, but we do what we're here to do- make Drizly the option for alcohol, period.

Shawn

Account Executive

How do you collaborate with other teams in the company?

I work closely with the product and engineering teams on a daily basis to design features for the people who use our products. I often loop in other teams to get their expertise on our users and different parts of the business. Everyone is constantly striving to make improvements and I get great ideas from people on every team at Drizly.

Annalyse

Product Designer

How has your career grown since starting at the company?

I identified a need for deeper knowledge of alcohol when I joined Drizly’s Customer Experience team 2 years ago. With the support & encouragement of my team, I became our first Certified Cicerone® taking a new role in Category Management. Now I'm leveraging my unique experience to help build the best-in-class catalog for alcohol one beer at a time.

Talia

Merchandising Associate

How do you make yourself accessible to the rest of the team?

As I work on complex policies and laws in the alcohol space, I try to speak very plainly when explaining the history and concepts that matter to Drizly so people don’t feel intimidated. I also try to participate in as many company events and Slack discussions that I can to build relationships which should translate to being more accessible overall.

Jaci

Vice President, Legal, Regulatory & Industry Affairs

How has your career grown since starting at the company?

I have helped out on the frontend, been on our infrastructure team, and worked extensively with our Rails API. In all of these roles I got to learn while doing high impact work. More recently, I was given the opportunity to be a technical lead. Drizly has made me a solid generalist that can help drive a startup’s tech forward.

Will

Senior Software Engineer

What are Drizly Perks + Benefits

Drizly Benefits Overview

At Drizly we believe people are our greatest asset and we’re building an environment where our team can authentically do their best work. As the business grows, we recognize the value of investing in our people through benefits that support their day to day at Drizly to greater perks that foster their life outside of work.

Culture
Volunteer in local community
Drizly is involved with a variety of local organizations including, but not limited to, Cradles to Crayons and Pine Street Inn.
Friends outside of work
Eat lunch together
Intracompany committees
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Drizly hosts company outings Quarterly.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted once per week.
Professional Development Benefits
Diversity Program
Lunch and learns
Drizly hosts lunch and learn meetings once per month.
Cross functional training encouraged
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