Social Media Manager

| Greater Boston Area

As one of the fastest growing Software-as-a-Service platforms in North America, Toast is a Google Ventures backed company that is revolutionizing the $800B restaurant industry. Founded in 2012 and launched in 2013, Toast was recently recognized as the 3rd fastest growing software company on the Deloitte Fast 500 and named to the Forbes Cloud 100. By embracing our customer community, Toast has developed a restaurant management platform that is allowing restaurateurs to delight guests, do what they love and thrive.

Toast is seeking a Social Media Manager who can enhance our brand and build strong online communities through our social platforms. You will own all social media channels and be in charge of building out sub-accounts under the Toast brand. You’ll also serve as a key stakeholder on campaigns, collaborating closely with Content, Design, Marketing, Recruiting and PR teams.

The ideal candidate will have a deep understanding of the social media landscape with a clear track record of driving marketing leads and brand affinity. He or she is strategic and analytical, comfortable using data to inform decisions but also highly creative and resourceful. He or she will be an excellent communicator with strong, succinct writing skills, able to easily and authentically adopt a brand's voice. You'll be expected to work independently and proactively, able to work within an entrepreneurial environment and support multiple projects at once.

What you'll do:

  • Define & drive the strategy to grow audiences and user engagement for Toast on Facebook, Twitter, Instagram, Pinterest, YouTube, and other emerging channels, with a tailored approach for each.

  • Develop & implement new strategic initiatives to drive 2-way conversations with travelers in social channels, including but not limited to, influencer programs, driving and leveraging user-generated content, and sweepstakes / contests.

  • Create engaging, clickable, shareable social content that encourages virality and ensures the brand remains a top-of-mind source of restaurant inspiration.

  • Collaborate cross-functionally with partners in Content, Marketing, PR, and CRM to create, support, and execute content and campaigns to support key Marketing initiatives

  • Determine, monitor, and report on all social channel goals. Apply any data-driven insights to optimize each channel strategy accordingly.

  • Collaborate with teams to ensure that designs clearly communicate our objectives and meet our goals for improving customer satisfaction and/or driving marketing leads down the funnel.

  • Serve as the voice of the restauranteur; articulate analytical & qualitative learnings effectively to the team and to key stakeholders.

Do you have the right ingredients? 

  • 3-5 years experience in a related role or in agency with a strong portfolio.

  • Demonstrated track record of developing organic content & programs that drive measurable audience growth and user engagement across multiple social channels.

  • Experienced brand storyteller with a passion for developing innovative, compelling creative across photography, copy, and video; able to adapt creatively per channel.

  • Deep understanding of social media analytics and business analytics; able to translate data insights into optimized, strategic, and compelling content.

  • Experience in managing to a set budget & maximizing return on spend.

  • Must be a collaborative, cross-functional team player and comfortable partnering with variety of teams.

  • Eye for visual design; has a high bar for development of beautiful content

  • Possess exceptional writing skills and pay close attention to detail, grammar, and tone

  • High degree of comfort communicating insights and presenting results to leadership

  • Highly resourceful, with creative problem-solving skills that focus on efficient execution while balancing big-picture thinking.

  • Strong sense of ownership and entrepreneurial spirit; scrappy and proactive, always looking for ways to take initiative and improve existing programs / processes.

  • Exceptional time management and project management skills, requiring minimal supervision.


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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • AngularjsLibraries
    • ES6Libraries

Location

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.

An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Software Engineer

How has your career grown since starting at the company?

I began as an implementation engineer, moved into instructional design, and now I am in my dream role as a product manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
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