Love dogs? This is the place for you!

About us

Discover your dog more than fur deep with the most comprehensive DNA test on the market. Designed by world leaders in dog genetics, in partnership with Cornell University, the Embark DNA Test tells owners what breeds make up their pets, how to prevent future possible health problems, and what features and traits their pet might have. Help us end preventable disease in dogs and improve the lives of pets and their people through genomics.

Embark is the only dog DNA test using a research-grade DNA microarray, letting us give our customers the most accurate and comprehensive results on the market. More importantly, it allows us to do ongoing research into the genetics of dogs, which are a fantastic population for genetic discovery due to selective breeding over time. Our research focuses on mapping new traits and diseases, improving personalized veterinary medicine, and developing new breeding programs to eliminate preventable diseases in pets.

Interested in joining? We’re looking for highly motivated and driven employees who will help us stay on the cutting edge of creativity and innovation in the fast-growing consumer genetics space.

The Role

We are looking for a social media maven to join our marketing team. You’ll be in charge of driving brand awareness and engagement, amplifying brand storytelling, supporting content creation, and building strategic partnerships, all while bringing delight to our community. You will own the development of social-specific content and work closely with the creative team to source visual content for monthly social calendars. You will think strategically about Embark’s social media footprint, stay abreast of trends, emerging technology, and new platforms, and ensure that Embark is leveraging all possible channels to engage with our social community.

Bring your pawsitive sense of humor, dog puns, and an ability to inspire to this role. 

The Opportunity

• Owner of the social media content calendar by strategizing post ideas, themes, and real-time opportunities
• Schedule and publish all posts on owned social media accounts, acting as the last check (copy editing and proofreading) and demonstrating good judgment of the Embark brand voice
• Identify and report on community trends to advise on potential opportunities or risks
• Utilize your powers of attention to detail and hyper-organization to track and manage source codes, ref markers, and other URL tagging for social reporting
• Partner with customer service to engage fans in one-on-one interactions on social media networks every day (Facebook, Facebook Groups, Twitter, Instagram, etc.)
• Identify and leverage user-generated content to drive engagement and acquisition
• Vet inbound influencer opportunities. Generate a thriving influencer community.
• Research and assist in proactive outreach to launch new partnership opportunities
• Maintain intra-company relationships as a cross-functional social ambassador with nearly every department (Product, Marketing, Customer Care, Growth, and Creative), keeping abreast of all possible opportunities for social and remaining aligned with overall business objectives
• Deliver reports on social media performance, social media listening, and creative analysis.
• Love of the Oxford comma needed, desired, and required

Requirements

• Previous experience with social media management
• Proficiency in third-party social media tools as well as proficiency with native social tools 
• Experience establishing metrics, gleaning community insights and reporting/recommending strategies that achieve marketing goals
• Understanding of social networks best practices design, functionality, users (best time to post, tagging influencers, character limit) across Facebook, Twitter, YouTube, Instagram, Tumblr, Pinterest, YouTube, Reddit, etc.
• Proactive and data-oriented, with a natural ability to articulate the possible and move fast to make it real
• Team player with a passion to work closely with others while maintaining an entrepreneurial, self-starter spirit
• Passion for dogs, genetics, and the future of canine care
• Strong written communication skills, particularly within the social media arena
• 2-4 years of experience

What We Offer

• Dog-friendly office near South Station, Boston
• Perks tailored for dog lovers including subsidized dog-walking services and paw-ternity leave
• Startup perks with big-company benefits
• Competitive salaries, all-inclusive health care, and equity participation
• A flexible vacation policy along with paid maternal and paternal leave
• Fully-stocked office snack bar and regular office events
• New iMacs and MacBook Pros, or laptops running Linux
• Continuing education including attending conferences

Embark is an equal opportunity workplace and values diversity at our company. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, citizenship status, sexual orientation, age, disability status, marital status, gender identity or expression, veteran status, or any other characteristics protected by federal, state or local laws. See also EEO is the Law.