SEO Strategist

| Greater Boston Area
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We’re not your traditional tech company and we don’t aim to be. Going against the grain is in our DNA. Building a revolutionary product begins with revolutionary thinking. That’s why we value diversity of thought, background and experience. Together, we empower restaurants of all sizes to build great teams, increase revenue, improve operations, and delight their guests. We pair our deep understanding of the restaurant industry with powerful cloud based software and restaurant-grade hardware to deliver an intuitive all-in-one platform. Join us on our mission to empower the restaurant community to delight guests, do what they love, and thrive.

Toast is growing its SEO team. The SEO Strategist will be responsible for helping to drive not only traffic but company results. You will work alongside the Senior Manager, SEO to accelerate an SEO strategy that sits at the intersection of our Web Development, Content and Demand Generation. 

The ideal candidate will enjoy spending time in Google Analytics and SEO software of their choice to clearly and creatively extract insights that will grow Toast’s organic traffic profile. This person should be equally strong in the softer, on-page SEO skills required for optimizing blog performance and the more technical SEO skill set which will overlap heavily withour developers.

What you will do:

  • Drive the Toast SEO Roadmap.
  • Partner with Content to scale our six figure traffic to seven figures.
  • Plan and project manage development tickets for technical SEO recommendations.
  • Create reports that track the effectiveness of SEO campaigns and how they connect to B2B business goals.
  • Generate creative link building ideas to promote Toast’s content and move the needle through off-page SEO.
  • Coordinate and communicate with Content, Demand Generation and (in the future!) Product teams to drive SEO forward.
  • Build project plans and business cases for net new SEO initiatives, working with our Content and Web teams.
  • Do whatever it takes to grow the online presence of Toast (provided it’s White Hat!)

Do you have the right ingredients?

  • Highly data-driven with a strong sense for marketing beyond SEO.
  • 3-5 years of in-house or agency SEO experience.
  • Can demonstrate track record of producing prior SEO results. Has previous experience hitting aggressive traffic goals and driving an organic growth strategy.
  • Proven outreach experience with ability to execute effective link building campaigns.
  • Can use analytics to identify opportunities, diagnose issues, and measure impact of SEO changes. 
  • Strong project management skills with the ability to handle multiple projects at once, while using judgement to prioritize business impact.
  • Is self motivated and has a growth mindset.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularjsLibraries
    • ES6Libraries

Location

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.
Toast values candidates with varied backgrounds — and these 3 employees prove it
Watch

An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Associate Technical Sourcer, Previously: Software Engineer

How has your career grown since starting at the company?

I began as an Implementation Engineer, moved into instructional design, and now I am in my dream role as a Product Manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
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