Senior Social Media Manager
The Brand Marketing & Communications team is responsible for telling the story of how Klaviyo empowers businesses to own their growth and build direct relationships with customers. The team is a fast-growing, high-impact group that works cross-functionally with key business stakeholders, touching every corner of the organization. A roll-up-your-sleeves attitude, unique knack for creative brand building and clever problem solving, coupled with the ability to juggle multiple priorities, define this team.
THE ROLE
We are looking for an experienced Senior Social Media Manager to join our team. If you love creating high-quality and engaging social content that drives business success, we want you on our team!
As the Senior Social Media Manager, you will be directly responsible for strategizing, creating, and executing all organic social media content to support, sustain, and grow our audience. You will work with our social agency as well as internal stakeholders to ensure that all social content is aligned and moving the business forward.
Most importantly, you will help champion our audience by interpreting and responding to their interests and deliver a remarkable experience.
How you'll make a difference:
- Own the planning, development, and implementation of all organic social content
- Work hand in hand with our social media agency to execute a results-driven social media strategy across Instagram, Twitter, LinkedIn, Facebook, Pinterest, TikTok, and YouTube, along with new and emerging channels
- Grow our followership base. The end goal is to build an invested audience, which will ultimately impact brand awareness, loyalty, lead generation, and revenue.
- Manage one internal social media manager as well as our social media agency partner
- Plan out an optimal posting schedule based on historical data
- Create, execute and manage a social listening plan
- Create a social response guide
- Measure all metrics reporting wins and opportunities
- Stay up-to-date with trends and changes in platforms
- Build strong relationships with our audience across social platforms by responding to messages, comments, and inquiries
- Maintain a consistent brand identity through all social channels
- Ensure all content adheres to brand standards
- Always ask yourself: Is this an experience that our audience will love and want to share?
Who you are:
- 5-7+ years experience in social media, marketing or creative role with experience using platforms like Sprout Social
- Directly responsible for ramping up brand accounts to 6 figures in followers
- Known among your friends as one of their favorite people to follow on social
- Interested in the business and eComm space with a pulse on the trending topics that matter to growing businesses, marketers, and entrepreneurs. Big plus: You’re already reading publications like 2pm and Stratechery and follow people like Nik Sharma, Val Geisler, Chase Dimond, Lucas Walker, and Kaleigh Moore on Twitter.
- Great brainstormer capable of generating big ideas
- Adaptable, can-do spirit that defaults to optimism
- Resourceful and able to take direction well
- Ability to move fast and balance multiple projects simultaneously
- Proficiency in video & photo editing tools, digital media formats, graphic design, and copywriting. You’ll be working with an in-house creative team, but it’s a big plus to have proficiency in these areas.
- Strong communicator and collaborator, and can partner with the rest of our marketing team to deliver great social content
- Ability to thrive working in fast-paced, fluid and challenging environments
- You take your work, but not yourself, seriously—and maintain a good sense of humor about both
At Klaviyo we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying.
Get to Know Klaviyo
Klaviyo is a world-leading marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The company's hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 265,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.
Klaviyo is committed to diversity and to a policy of equal employment opportunity and non-discrimination. We do not discriminate on the basis of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected by applicable law.