Senior SEM Manager
Reporting to our Senior Director of Demand Center and Digital Experience, you will own the roadmap and execution around our paid and organic search programs as well as management of multiple paid media channels. You will bring your knowledge of driving growth to help us levere organic (search engine optimization (SEO), Google analytics) and paid tactics (Google Ads PPC products, SEM bidding, tools, media buying and APIs, as well as other ad channels).
You will partner with our Marketing leaders to achieve their business goals as they relate to organic and paid search, and manage representatives with external partners such as Google and Microsoft.
Responsibilities
Own Quick Base's search and paid media strategy across organic and paid channels
Own product roadmaps for Quick Base's search engine marketing platform
Practice conversion rate optimization and help us turn organic and paid traffic to paying customers
Manage vendors and agencies that support our growth strategy and execution
Partner with our Marketing teams to understand their businesses and co-develop solutions to enhance growth, improve marketing efficiency, and increase automation
Work with external vendors, such as Google and Microsoft, to leverage their capabilities, identify breakthrough opportunities, and resolve operational issues
Desired Skills / Experience
- 7+ years of hands-on SEO/SEM experience, preferably with a large scale B2B SaaS organization
- Practice with search optimization tactics, both content and technical
- Full lifecycle SEO projects
- Demonstration of the mechanics of PPC advertising, keywords, bidding, copywriting, landing pages and experience, with hands-on work with Google Ads SEM tools