Principal Product Marketing Manager
Why join Hi Marley?
Hi Marley is the only digital communications platform built for insurance. With our innovative SaaS application, we are on a mission to transform the insurance industry one conversation at a time - and we are having fun and learning along the way! We celebrate each other's victories in and outside of work, respect each other as individuals and professionals and value ideas over hierarchy. Hi Marley promotes a culture of continuous learning, by always seeking ways to be better for ourselves, our team and our customers.
We are looking for a Senior Product Marketing Manager to join our growing Marketing team, furthering our mission of making insurance more lovable by improving the engagement approach between policyholders and their insurance carriers with our AI-enabled communication platform. Directly reporting into the Head of Marketing, this individual will be in a highly visible role and the quarterback for launching new products and services to market.
What You’ll Do:
- Understand customer needs through interaction with internal Subject Matter Experts, market and competitive analysis, research, interviews, and product usage data. You’ll use this understanding to impact strategy, influence product roadmap priorities and develop compelling sales collateral.
- Follow and analyze market trends to develop positioning and messaging that speaks to our prospects and customers.
- Be the expert on our buyer and the buying group as well as the organizational and market dynamics that exist.
- Provide input and feedback on the product roadmap by regularly synthesizing market and customer feedback to inform quarterly and annual plans.
- Work closely with Finance, Operations and Product teams to develop product pricing models, key messaging, and value proposition for new products and features.
- Work alongside Product, Solutions Consulting and Customer Care teams to develop enablement assets that will communicate the value of our offering internally and externally.
- Work closely with the Customer Success team to ensure that release highlights, maintenance windows and customer notifications are sent in an accurate and timely manner to the Hi Marley customer base.
- Work with other members of the Marketing team to craft compelling messaging and create marketing campaigns that align with the buying process.
- Support product launches/releases by orchestrating the different functional teams to ensure release readiness is complete and that the product is delivered on schedule.
What We’re Looking For:
- Ability to laugh at your mistakes, recognize when a team member might need a word or two of encouragement and appreciate that while we might aim for perfection; it’s often the enemy of “Getting $%!^ Done”.
- Proven track record working with an enterprise sales model (large deals, long sales cycles and large buying group).
- Natural collaborator who excels at managing via influence and enjoys working with cross-functional teams in a fast-paced, high growth environment.
- Ability to drive complex, cross-functional projects without a step-by-step playbook with the ability to manage key stakeholders while working towards defined business goals.
- Customer obsessed and consistently brings the customer point of view and quantitative insights into product and go-to-market strategy discussions.
- Gifted writer, storyteller and communicator that can easily convey complex topics and concepts to a range of audiences (business user, executive, practitioner) in multiple form factors (presentations, copywriting, thought leadership, webinars).
Who We Are:
Hi Marley has six permission to play values (Integrity, Inclusive, Compassion, Respect, Gratitude, Coachable) and three core values that are the foundation of our company culture, which every employee embodies:
- Max Courage - we encourage our team, our customers, and their customers to dream big, try new ideas and maximize impact by measuring risk.
- Be Humble – we lead with appreciation and promote a culture of humility, compassion and openness to learn from anyone, anywhere.
- Ubuntu “I am because we are” - we believe true success is much bigger than any single individual or company. By aligning our individual aims behind a shared purpose we can achieve our fullest potential, together.
What We Offer:
Our employees enjoy benefits that make them more productive and contribute directly to the development of their professional skills. We want to be able to attract the best of the best and make sure they keep getting better. On top of an exciting, supportive and intellectually challenging workplace, we are offering
- A fun, lively startup culture
- Core values-based leadership
- A culture of employee engagement, diversity and inclusion
- Full benefits package including parental leave, a matching 401k program, and medical, dental, vision, disability, and life insurance.
- Open vacation policy - we all work hard and take time for ourselves when we need it
- Competitive salary and generous stock options - we all get to own a piece of what we’re building
- Ample opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startup
Hi Marley is proud to be an equal employment opportunity employer. We celebrate diversity and do not discriminate based on gender, sexual orientation, gender identity, religion, race, veteran status, disability status, or any other characteristic protected by applicable law. We are committed to building an inclusive work environment representing a variety of backgrounds, perspectives, and skills, where all employees are encouraged to be their authentic selves.
Hi Marley participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please review the documents under "E-Verify Poster" here: https://e-verify.uscis.gov/web/OnlineResources.aspx
