Senior Product Marketing Manager, SMS
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying.
About the Team
The Marketing Team is pretty special—a diverse group of empathetic thinkers, passionate doers, creative strategists, and true originals, all working together to solve interesting problems and connect with online brands from around the world. Together, we help businesses of all sizes build deeper customer relationships, acquire bigger audiences, and use data to fuel amazing experiences.
The Product Marketing team's mission is to help customers discover, evaluate, purchase, advocate for, and succeed with Klaviyo's products. We are full stack — responsible for everything from company positioning and messaging; to GTM strategy and execution for new verticals, product lines, and customer segments; to product launches, enablement, and competitive; to driving product adoption. We are lucky to have an executive team that cares deeply about product marketing and its impact, so we're brought in on nearly every major project and initiative — which means you’ll get a front row seat into the inner workings of a hyper growth startup, from business strategy to marketing execution. We are a close-knit team of passionate and experienced PMMS, so not only will you learn from some of the best, but we’ll always find ways for your unique skills and expertise to shine.
About the role
We want someone who will help us shape the future of our product, market, and business as a Senior Product Marketing Manager for SMS. This critical role combines traditional product marketing with a product-led growth mindset and will be instrumental to the success of our rapidly growing SMS business. If you want the opportunity to shape the business that helps entrepreneurs and marketers all over the world grow and fulfill their dreams, this job is for you.
How you’ll have an impact
- You’ll help shape the go-to-market strategy — and its execution — for SMS, Klaviyo’s newest product line. You’ll be part of a team of 3 that serves as the marketing ‘GM’ (general manager) for the SMS business
- You will oversee the messaging and positioning for SMS for each of our segments as well as integrated marketing campaigns that help us land that positioning in the market
- You’ll partner closely with:
- The growth and lifecycle marketing teams to come up with, execute and improve our SMS marketing programs throughout the funnel.
- The product team, to shape the roadmap and launch new features/international markets
- The sales team, owning the strategy for (and execution of) sales enablement assets and competitive insights, and providing support on large deals
- The partnerships and ecosystem marketing teams, identifying ways to leverage our strong network of partners to amplify SMS awareness and acquisition
- The customer success team, on initiatives to help our customers get up and running with SMS and find as much success as possible
- Our other marketing teams, to develop thought leadership content and customer case studies, and uncover insights through research
What we’re looking for
- An experienced product marketer (5+ years) with tons of experience creating messaging and positioning, developing go-to-market strategies, collaborating on marketing programs, and leading product launches of all sizes (with a playbook that you can execute in your sleep); even better if you’ve worked on launching new products internationally
- Passionate about eCommerce and marketing technology. You see the value of what we do and how Klaviyo can help brands of all sizes take ownership of their data and their growth.
- An SMS marketing believer. You’ll need to advocate for SMS as a channel and Klaviyo SMS as a solution so you’ll want to be all in on the concept!
- Strategic and adaptable, able to prioritize effectively among many competing high-impact opportunities
- A storyteller, whose exceptional internal and external communications inspire people and compel them to join your cause
- A confident and collaborative teammate who enjoys working closely with other marketing teams, product teams, sales teams, and customer success teams
- A deeply empathetic person, who always starts with our customer and works backwards
- Scrappy and curious, always questioning the standard way of doing things and finding ways to do it better
- A driven achiever who is exceptionally goal-oriented, steady, and uncompromising on quality; who can juggle several ongoing projects with multiple stakeholders while staying organized and calm
- A mentor, who can advise and eventually manage more junior product marketers
Nice to have
- Experience in a SaaS or Mar-tech company
- Marketing roles outside of product marketing
- Experience in a high growth culture
Get to Know Klaviyo
Klaviyo is a world-leading marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The company's hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 265,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.
Klaviyo is committed to diversity and to a policy of equal employment opportunity and non-discrimination. We do not discriminate on the basis of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected by applicable law.