Senior Marketing Specialist
SmartBear is seeking a full-stack marketer to join our team. You will be responsible for supporting the demand engine for the Core Product group of SmartBear developer products, with goals around increasing awareness, driving cross-product lead gen programs, optimizing social media outreach, and owning the core products event strategy.
The Senior Marketing Specialist reports to the Associate Director of Demand Generation, and will work closely with product marketing, web, and digital marketing teams to plan, execute and optimize demand generation programs across a variety of marketing channels.
Responsibilities
- Build and execute demand generation campaigns focused on driving cross-product interest and driving highly-qualified leads to sales
- Find new channels for promoting the core products through organic and paid marketing tactics
- Develop a social media strategy for the core products suite and work with internal and external writers to build out a library of compelling resources to grow inbound leads from social and other top-of-funnel channels to build awareness
- Track marketing budget for social media and 3rd party promotions and measure ROI of marketing spend
- Work with the core products marketing managers and events manager to build out events strategy across the FT and DDV product suites. Assist with building event themes and organizing resources to drive quality leads from Smartbear-sponsored events.
- Coordinate with the demand gen and sales teams to optimize lead volume and quality with the goal of generating high-value opportunities
- Assist in the strategy and build of nurture programs for prospect, leads, and trial users
- Work with digital team to conduct A/B tests around increasing the efficiency and effectiveness of social media and 3rd party channels and then inform sales and product teams of key learnings from these tests
Requirements
- 2-3 years of experience in email marketing, paid advertising, content marketing, influencer marketing, social media, and/or SEO
- Bachelor’s degree with an emphasis in Marketing, Business, or Communications
- Experience with (or exposure to) contact management systems, CRM, marketing automation platforms, and/or marketing databases
- Demonstrated ability to multi-task and manage expectations in a fast-paced environment
- Creative, passionate marketer with desire to innovate and transform marketing practices and strategy
- Strong attention to detail and focus on quality output necessary
- Self-starter with proven ability to deliver results
About Us
SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit: http://smartbear.com, or follow us on LinkedIn, Twitter, or Facebook.
SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.