Position Overview

The Senior Marketing Manager – Strategy will lead cross-functional teams to develop and manage global marketing/commercialization strategies for the Corded category that will drive profitable and sustainable growth for the business. The right individual will have a collaborative working style with an enthusiasm for making connections with cross-functional co-workers and consumers, a strong sense of ownership, autonomy, and personal responsibility.

Roles and Areas of Responsibility

•Manage the portfolio of Corded category product lifecycle, from introduction to end-of-life of the product, prioritizing the audience and various retail segments

•Develop category/brand strategies, portfolio architecture, product placement and pricing strategies with the goal of increasing marketability, maximizing sales & achieving profitability

•Bring a keen understanding of the consumer goods landscape to analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions

•Anticipate obstacles and proactively plan accordingly while effectively elevating issues and strategizing solutions to problems that may arise during commercialization process

•Act as subject matter expert on assigned portfolio and customers (channel partners and end users) to drive optimum marketing results

•Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products

•Partner with internal stakeholders to report on performance, insights, and optimizations on a periodic basis to all levels of the organization

•Evaluate the effectiveness and efficiency of current marketing strategies and tactics, and make recommendations for changes and improvements

Attributes and Skills:

•Highly analytical

•Ability to work in a fast-paced, detail-oriented & deadline driven environment

•Resourceful, well organized, highly dependable, and efficient

•Keen leadership skills with ability to take ownership and manage projects to completion

•High energy level with ability to multitask and open to changing direction

•Strong written and verbal communication skills

•Exceptional presentation skills. 

Education and Experience:

•Bachelor’s degree in marketing or equivalent (MBA preferred)

•5-7 years prior Marketing experience 

•Preferred: Prior Marketing, and/or Category Management experience within consumer-packaged goods

•Advanced PowerPoint and Excel skills

•Creative thinking and problem-solving skills

•Demonstrated ability to develop and cultivate relationships

•Comfortable with’ financial analysis to make marketing recommendations

At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL of our associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.