Are you a strategic marketer with experience of creating a multi-channel digital marketing strategy to drive online sales? Do you have world-class email nurturing and automation expertise? Are you someone who is constantly bringing new, creative ideas to the table? Are you someone who is willing to continually experiment and be motivated by learning from both your successes and your failures? If so, you may be the perfect fit for the INBOUND team at HubSpot. We’re looking for an ambitious, driven and experienced Senior Marketing Manager who can help us grow the INBOUND event by mixing things up, creating a multi-channel marketing strategy to generate revenue from ticket sales and drive registration.

INBOUND, hosted with love by HubSpot, is truly unique as an industry event created to unite, educate and delight the inbound community -- professionals who believe in doing business in a positive, helpful and consultative way. It is a meeting spot for the community of inbound marketers, inbound sales, and inbound services professionals we aim to inspire. The thing that really fuels INBOUND’s growth (2,800 registrants in 2012 to 24,000+ registrants in 2018) is the remarkable energy brought by the audience when they experience the energetic, festival-like environment created by the INBOUND team in Boston, along with the amazing content, speakers, and entertainers, we host, such as Michelle Obama, Shonda Rhimes, Emily Chang, Tarana Burke, Andy Cohen, Issa Rae, Amy Schumer, Judd Apatow and many more!

In this role, you’ll get to:

Marketing Strategy & Execution:

• Create the marketing strategy/playbook for INBOUND ticket registration and ticket sales
• Be a leading voice on the INBOUND team, responsible for hitting the revenue and registration goals
• Design a marketing strategy that includes a campaign-driven approach, focused on bringing INBOUND content, speakers and event experience to life in promotions and key communications year round and fostering a sense of community.
• Bring a blend of data analysis to identify key trends and opportunities along with creative thinking to create and test out new programs or ways of communicating with the INBOUND audience
• Analyze data to set targets for traffic to INBOUND.com, come up with a strategy to hit that goal and work with the marketing and engagement team to implement
• Identify the baseline programmatic-marketing we need to create and work with the marketing and engagement team to implement
• Write and create automated nurturing flows and once off email sends

This job is a great fit if:

• You share our belief that despite automation, communications from companies should always be relevant, helpful and human.
• You feel creative thinking is the key. You can come up with and encourage ideas for how INBOUND’s messaging can be shared and incorporate the brand tone and voice into all channels and communications.
• You can work collaboratively with creative partners to concept supporting visuals and assets in an efficient and timely manner
• Have a working knowledge of how an entire marketing strategy works, including (but not limited to), how paid advertising, social media channels, email, video, influencer/affiliate marketing, and in-person event activations fit into the mix.

Revenue & Registration:

The ultimate measure of success in this role is hitting the registration and revenue goals for ticket sales. In 2018 we had 24,000 registrants and we are growing.

Team Mentorship / Collaboration:

The INBOUND marketing and engagement team is a new team. The person in this role needs to work collaboratively, hand in hand with the other team members, acting as a strategic lead for marketing. The person in this role will bring innovation and drive to the table to make sure the bar is kept high on a team that has really ambitious goals.

We’re looking for:

• Someone with experience and understanding of what it takes to close a sale online, for example in an e-commerce environment.
• Someone with ambition and drive who is motivated to hit and exceed goals, no matter what. Someone who is flexible (must be able to flex his or her style) –for example, if we are off-target or we change direction in line with the goals of the project this person must be able and willing to react and correct course.
• Someone who works with a sense of urgency but keeps a cool head.
• Someone who is able to form positive working relationships within the team, with other teams in the organization

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. HubSpot is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

About INBOUND
INBOUND CELEBRATES THE HUMAN, HELPFUL SIDE OF BUSINESS
INBOUND is a community of people who are passionate about marketing, selling, and delighting customers in an inbound way. Our annual event and year-round media platform inspire and educate hundreds of thousands of people so that they—and their businesses—can grow better.

We believe that we’re all people first, and that empathy and humanity are at the core of doing business. We bring together speakers who are passionate not just about improving the bottom line, but also about building a brighter, kinder, and more inclusive future.

INBOUND is hosted with love by HubSpot, and we’re proud to bring together a community of industry professionals that come together to learn, get inspired, and grow better together.

AN ANNUAL EVENT THAT BRINGS THE COMMUNITY TOGETHEREvery year, tens of thousands of marketers, salespeople, and customer success pros converge in Boston for a week of learning, inspiration, and connection at INBOUND. Since 2012, the annual INBOUND event has grown to 24,000+ attendees from over 110 countries. INBOUND is one of the fastest-growing business events in the world because of the unmissable content.INBOUND features four days of inspiring talks from speakers like Michelle Obama, Issa Rae, and Gary Vaynerchuk, plus educational breakout sessions led by innovative marketing, sales, and customer success practitioners. And of course that comes with three nights of great parties and uproarious entertainment (Tiffany Haddish and Trevor Noah, anyone?)

About HubSpot

HubSpot helps millions of organizations grow better, and we’d love to grow better with you. Our business builds the software and systems that power the world’s small to medium-sized businesses. Our company culture builds connections, careers, and employee growth. How? By creating a workplace that values flexibility, autonomy, and transparency. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 4M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every HubSpotter globally who has helped build our remarkable culture, HubSpot has been named a top workplace by Glassdoor, Fortune, Entrepreneur, and more.

HubSpot was founded in 2006. We’re headquartered in Cambridge, Massachusetts, and we have offices in Dublin (Ireland), Sydney (Australia), New Hampshire, Singapore, Tokyo (Japan), Berlin (Germany), and Bogotá (Colombia).

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