Senior Marketing Manager, Demand Generation

| Cambridge

Opportunity Overview


MineralTree helps some of the coolest and fastest growing companies in the US to scale their businesses without having to dedicate more time or people to the accounts payable (AP) process. Companies like Ipsy, Mashable, Opendoor and Rover.com along with Partners like American Express, RBS, VISA and Zions and Investors like Fidelity and First Data count on MineralTree everyday! Over $200 Billion is spent by US businesses annually on broken AP processes which is where MineralTree steps in to automate the most tedious and time-consuming parts of AP. Located right down the street from the Alewife MBTA station in Cambridge, the office is easily accessible from both Route 2 and the MBTA Red Line.

We are a close-knit organization – everyone is working towards a common goal where all contributions matter. With passion, teamwork and a good dose of humor, we drive towards challenging goals. We pride ourselves on our collaborative nature and always put the team above the individual. This is an opportunity to join a well-positioned FinTech company led by an experienced management team with a track record of building successful companies.

We’re looking for a Senior Manager of Demand Generation to join our growing marketing team. The ideal candidate is a creative thinker, loves to strategize and execute programs that drive leads into the top of the funnel. Your work is directly tied to revenue, offering you the opportunity to have a significant impact on the growth of the company. This role is perfect for you if you are a self-starter who can juggle many campaigns that increase brand awareness and drive engaged leads.

Responsibilities


  • Establish plan (and budget) for inbound and outbound marketing programs to achieve engaged lead, meeting, opportunity and closed/won targets for direct and bank channels
  • Own strategy and execution of all aspects of our digital programs, such as, paid search, display, SEO, sponsored ads, content syndication, LinkedIn, Facebook, etc…
  • Constantly look for new ways or vendors that will help fill the top of the funnel
  • Collaborate with Content Marketing Manager to create assets to be used at various stages of our prospect journey. Examples include, whitepapers, blog posts, nurture campaigns, direct mail campaigns, webinar content, infographics, case studies, competitive analysis, etc
  • Manage our website (wordpress) to optimize conversion
  • Develop creative briefs that enable our designers to accurately and succinctly capture the purpose, audience, message, and feel of new creative for various programs
  • Ensure our database is accurate and increases at a pace that supports our growth targets
  • Develop strong relationships with internal teams and external partners

Qualifications


  • Minimum of 5+ years of experience in a demand generation type role
  • You are highly efficient and laser focused on creating programs that drive demand
  • Possess an analytical mind to measure campaign success
  • Passion for thinking up new ways to reach and engage our audience
  • High attention to detail
  • Experience with Marketo, Salesforce, Adwords, Google Analytics, and WordPress a huge plus

The Benefits


As a MineralTree employee, you’ll enjoy a competitive salary commensurate with the position, benefits for your peace of mind such as a BCBS sponsored medical & dental insurance and life & disability insurance. Start saving for retirement using our 401k plan through ING/Voya. We motivate you to be a continuous learner and believe in making investments in you by providing tuition reimbursement. Talented people tend to hang together and we want you to shout it from the rooftops about how great it is to work at MineralTree so we give you the opportunity to earn significant employee referral bonuses. While we work hard, we also know you need to recharge your batteries, so we provide unlimited (yes unlimited) vacation time.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ASP.NETFrameworks
    • DjangoFrameworks
    • JSFFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Our office is near local bike paths, as well as Alewife station and Route 2. Employees have access to our fitness center, cafe, and food trucks.
125 Cambridgepark Drive, Cambridge, MA 02140

An Insider's view of MineralTree

What are some social events your company does?

MineralTree has company-wide happy hours every month at different locations around Cambridge, as well as seasonal parties, including our summer barbecue and winter holiday party. We also have a company-wide cornhole tournament during the summer and team lunches every Friday!

Daniela Joggi

Human Resources Manager, People & Culture

What does your typical day look like?

No two days are alike, but the mornings typically include a couple of meetings to align engineering, product and UXD teams on the active sprints. We also communicate quite a bit over Slack. In the afternoon I'm moving between design reviews and smaller team meetings, and trying to set aside time for a short walk along the nature trails out back!

Meeta Mathur

VP Experience Design

How does the company support your career growth?

Early on, I transitioned from a marketing role to the product team. Since then, a series of fresh challenges like designing new features, guiding new integrations, and managing relationships with strategic partners has allowed me to learn, grow, and ultimately take ownership of our product strategy and set the priorities of our product roadmap.

Andrew Waters

Senior Product Manager

What's the biggest problem your team is solving?

Accounts payable automation is a new concept that many businesses are unfamiliar with. My team is focused on educating finance professionals to understand the opportunities that this disruptive technology is creating for accounting teams across all industries.

Scott Siegler

Content Marketing Manager

What are MineralTree Perks + Benefits

MineralTree Benefits Overview

As a MineralTree employee, you’ll enjoy a competitive salary commensurate with the position, benefits for your peace of mind such as a BCBS sponsored medical & dental insurance and life & disability insurance. Start saving for retirement using our 401k plan through ING/Voya. We motivate you to be a continuous learner and believe in making investments in you by providing tuition reimbursement. Talented people tend to hang together and we want you to shout it from the rooftops about how great it is to work at MineralTree so we give you the opportunity to earn significant employee referral bonuses. While we work hard, we also know you need to recharge your batteries, so we provide unlimited (yes unlimited) vacation time!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Unlike the typical FSA account we provide a Health Savings Account (HSA) which is even better! The HSA plan is used to defer money tax-free to pay for qualified, unreimbursed medical expense.
Disability Insurance
We offer both short and long-term disability benefits for our employees. These excellent plans are provided by Unum and offer peace of mind knowing you will have excellent coverage if needed.
Dental Benefits
Dental Blue provides a comprehensive dental plan which offers extensive benefits and a large network of dental providers.
Vision Benefits
MineralTree provides a Vision benefit offered by BCBS for those who sign up for our health insurance benefit.
Health Insurance Benefits
BCBS provides a comprehensive PPO plan for employees. You will have access to a large network and can see physicians in and out of network without a referral. Real-time online video visits as well!
Life Insurance
We offer coverage on day 1 at no cost for employees provided by Unum. You will receive 1x annual salary up to a maximum of $175,000.
Onsite Gym
An on-site gym is free for all employees and offers great classes, bootcamps and personal training!
Retirement & Stock Options Benefits
401(K)
MineralTree sponsors a 401(K) plan administered by Voya. You will have your choice of 24 different funds in which to invest. Plan enrollment begins Day 1!
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
MineralTree offers a generous paid maternity leave for new parents as well as generous leave for parents after an adoption.
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
While we work hard, we also know you need to recharge your batteries, so we provide unlimited (yes unlimited) vacation time!
Paid Holidays
MineralTree offers all employees paid time off to observe all major holidays.
Paid Sick Days
In addition to unlimited vacation time, MineralTree offers six paid sick days for all employees.
Perks & Discounts
Casual Dress
Company Outings
MineralTree has company-wide happy hours every month at different locations around Cambridge, as well as seasonal parties and tournaments, including our summer barbecue and winter holiday party.
Stocked Kitchen
Some Meals Provided
MineralTree provides team lunches every Friday!
Happy Hours
We have fun company-wide happy hours every month at different locations across Cambridge!
Parking
MineralTree employees don't worry about where to park because we have free parking for all employees!
Recreational Clubs
We have a company-wide cornhole tournament every summer for employees!
Fitness Subsidies
MineralTree provides a fitness reimbursement program offered by BCBS which reimburses for most common health and fitness programs.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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