DraftKings
The Crown Is Yours
Hybrid

Senior Marketing Associate, CRM

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As a Senior Marketing Associate on the CRM team, you will support the planning and management of the integrated marketing calendar and play a key role in the execution of our marketing plans through several marketing channels. You will be expected to report out on channel and campaign performance and research industry best practices and new techniques to continuously look for new ways to improve our marketing efforts. A successful candidate will be an analytical, self-motivated, and organized individual with high attention to detail and strong collaboration skills.

Responsibilities

  • Design, develop, and send channel communications for several channels including email, app push, and web push
  • Monitor and report on channel and campaign performance regularly and use these insights to inform the marketing calendar strategy
  • Collaborate closely with the creative team to continually optimize creative and testing treatments
  • Research industry best practices and new techniques to continuously look for new ways to improve our marketing efforts in these channels and maintain/update internal best practices

Qualifications

  • Must have Bachelor’s degree in Marketing, Business or analytical field
  • 2-5 years’ experience in ecommerce marketing (minimum 1 year of channel marketing experience)
  • Analytical and process-oriented, proficient in Excel and comfortable working with large data sets to make data-driven decisions
  • Experience working with SQL a plus; willingness to learn required
  • Well-organized and high attention to detail, with the ability to work on multiple projects simultaneously often under challenging time constraints
  • Experience collaborating closely with other departments and strong communication skills
  • Proven experience as self-starter who is comfortable in a fast paced, quickly changing environment
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What are DraftKings Perks + Benefits

DraftKings Benefits Overview

DraftKings offers a comprehensive suite of benefits to promote health and financial security for you and your family. Medical, Dental, and Vision are provided to cover your essential total rewards needs. We are proud to give 14 weeks of 100% paid parental leave to all global team members. We understand that long-term planning is key, so we offer 401(k) with a competitive employer match. Discretionary offerings include supplemental Life Insurance, HSA, FSA, and a Commuter Benefits plan. DraftKings also offers a discount program to assist with programs/services that are important to you.

Culture
Volunteer in local community
DraftKings teammates volunteer and give back to local organizations such as Sleep In Heavenly Peace, Project Marilyn, and Spread the Word Nevada.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Flexible work schedule
DraftKings provides employees with a flexible work schedule that includes Flexible start and end times.
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
DraftKings has three Business Resource Groups: DK Shades, DK Pride, DK Women.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
DraftKings employees can contribute up to $2,700 annually to their FSA.
Disability insurance
Disability insurance covers 60% of annual salary up to $10,000 monthly maximum payout.
Dental insurance
Regular dental exams can help you, and your dentist detects problems in the early stages when treatment is simpler and costs are lower.
Vision insurance
Our vision plan covers routine eye exams and also pays for all or a portion of the cost of glasses or contact lenses if you need them.
Health insurance
Health Insurance benefit is covered by BCBS.
Life insurance
DraftKings provides Basic Life and AD&D Insurance to all eligible employees at no cost to them.
Pet insurance
Wellness programs
Mental health benefits
16 free Lyra sessions a year
Financial & Retirement
401(K)
401(K) matching
DraftKings will match 50% of employee contributions up to 6% of all 2018 eligible earnings (salary and bonus)
Company equity
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
DraftKings offers 14 weeks of paid parental leave
Adoption Assistance
Fertility benefits
Partnering with Progyny Fertility
Vacation & Time Off Benefits
Unlimited vacation policy
We value work life blend and you shouldn't worry about how much time off you have.
Paid holidays
DraftKings offers employees paid time off to observe all major holidays.
Bereavement leave benefits
Office Perks
Commuter benefits
DraftKings offers pre-tax commuter benefits to help you save money on qualifying transit or parking expenses.
Company-sponsored outings
DraftKings hosts company outings Annually.
Free snacks and drinks
Some meals provided
We have special snacks and food for different events and holidays
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Gym membership reimbursements
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Eligible employees may request reimbursement of up to $5,250/calendar year. To receive reimbursement, you must be enrolled in a degree or certificate program related to your field.
Lunch and learns
DraftKings hosts lunch and learns meetings once per month.
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Personal development training

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