Senior Marketing Analyst
LogicManager is a rapidly growing Boston-based technology company. We’re pre-IPO, profitable, and place a heavy emphasis on promoting from within. We build enterprise risk management software that empowers thousands of organizations around the world to uphold their reputations while protecting their customers, investors, and communities. We believe even the toughest problems can be solved with innovative solutions. Join LogicManager and together we can build a better tomorrow.
We are seeking a Senior Marketing Analyst with the ability to develop, optimize, and grow our marketing programs. The ideal candidate is able to think strategically about LogicManager’s positioning for various audiences and support our growing team. This role will learn from our experience and extend our robust inbound marketing programs. The focus is on adapting the latest best practices to drive demand and awareness.
Responsibilities:
Increase awareness and consideration of LogicManager’s offerings through primarily digital channels including our website, email, digital ads, social media, and more.
Understand customer needs, buying drivers, and challenges, then use that knowledge to advance current campaigns and propose new opportunities.
Analyze data to uncover trends and make recommendations for team priorities and strategies.
Share your knowledge with the team, and guide others towards the most powerful impact.
Desired Skills and Experiences:
We are looking for individuals with the drive to succeed in a dynamic, high-growth business environment. We value employees who are creative, energetic, proactive, and intelligent in their thinking and actions.
2-5 years of relevant experience in marketing
Strong critical thinking skills, with a proven ability to turn data and trends into meaningful conclusions and recommendations
Strong organizational skills and ability to prioritize work.
Strong written and verbal communication skills
Bachelor’s degree – Marketing, Advertising, or Business degrees preferred, but not required.
Experience with marketing automation and CRM platforms
Experience with Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is a plus
Experience working with WordPress, HTML, CSS, or other website management platforms and languages is a plus
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, creed, marital status, sexual orientation, gender identity, disability status, protected veteran status, or any other protected status as defined by federal, state or local law.