Dynatrace
Dynatrace enables flawless and secure digital interactions.
Waltham , MA
Hybrid

Senior Manager - SLED Industry Marketing

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Dynatrace is seeking an experienced marketing leader to drive the company's industry marketing program in the State and Local Government and Education (SLED) markets. Reporting to the Sr. Director of Industry Marketing, this individual will own the company's SLED marketing strategy. Responsibilities include developing messaging, collaborating with demand generation teams to execute campaigns, aligning with sales and marketing teams to establish bold yet attainable goals and drive integrated GTM, and orchestrating campaigns to achieve desired and measurable business impact.
Candidates must have exceptional cross-team collaboration, content creation, and campaign orchestration skills. In addition, they should possess a passion for working in a high-growth, fast-paced environment, have a proven track record of delivering results and working with high-performing teams. The person should be a self-starter, results-oriented, and comfortable working within a global organization.
Responsibilities:

  • Own the Dynatrace message for the SLED markets and ensure it is clearly communicated to all relevant internal stakeholders, external influencers, partners and customers
  • Conceptualize and create content including external assets (papers, videos, blogs, infographics, etc.), sales enablement materials, presentations, and web content
  • Own the strategic GTM plan incorporating all relevant programs to meet pipeline contribution goals
  • Collaborate with field marketing and other relevant business units to plan and implement marketing campaigns for the State and Local Government and Education verticals
  • Work cross-functionally with Dynatrace marketing, product, partner, and sales teams to raise awareness and establish Dynatrace as the platform of choice at target customer organizations
  • Work with customers and customer marketing to increase the voice of the customer at relevant forums to raise awareness and credibility of the Dynatrace platform in solving business challenges
  • Support the sales teams in developing account-based strategies including identifying target accounts and deliver relevant assets to win deals
  • Work with solutions and sales engineering teams to drive compelling vertical-oriented demos in market
  • Evangelize Dynatrace solutions at industry forums (webinars, analyst engagements) and conferences
  • Influence the Dynatrace partner strategy and work closely with partners focused on the SLED markets to raise awareness and drive pipeline objectives
  • Develop weekly, monthly, quarterly, and annual business review rhythm
  • Present strategy and results to Dynatrace executives
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What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee or go to the gym. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Employee resource groups
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Our values
We keep things simple. Common sense has guided our journey and enabled us to grow and excel. As we’ve developed, we've identified three pillars that define and embody our culture:

Innovate with Passion
We build innovative solutions and creative approaches to our business across all functions to benefit our stakeholders. Our passion is fueled by our profound curiosity, inspiration, and desire to drive positive change.

Engage with Purpose
We aspire to fulfill our mission by committing to excellence and delivering meaningful customer value. We collaborate and communicate effectively to reach our shared goals and aid our customers in achieving their objectives. We listen with empathy, encourage diverse perspectives, act with kindness, and foster an environment where every Dynatracer can have an impact.

Win with Integrity
We deliver results through honesty, transparency, and accountability. We compete with tenacity while upholding the highest ethical standards and respect for our customers, partners, and colleagues. We constantly learn from feedback, celebrate with humility, and strive for excellence.

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