Senior Manager, Product Marketing

| Cambridge
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edX seeks a Senior Manager, Product Marketing to fuel our rapidly growing Master’s Degrees segment and MicroMasters programs while working in a dynamic, mission-driven organization. This multifaceted role, reporting to the Director of Product Marketing, will drive business impact by working closely with Digital Marketing, internal cross-functional product line teams, Brand Marketing, and University partners to create growth, awareness, and enrollments. They are responsible for setting marketing strategies to take our experience and optimization efforts to the next level. The role demands an action-oriented leader with a proven capacity to problem solve through ambiguity, masterful storytelling, a stubborn refusal to settle, boldly innovative, and an “always start with the user” mentality. The ideal candidate is an experienced marketer who excels at leading teams and influencing cross-functional stakeholders; whomever fills this role should be just as eager to dive into the data as they are to participate in a creative jam session. This role will manage two direct reports.

Responsibilities:

  • Develop strategic marketing plans to drive growth of both Master’s Degrees on edX and MicroMasters programs portfolios. Work with your team to understand and identify all target audiences, creating the necessary personas to enable optimized marketing
  • Drive awareness of Master’s degrees on edX and implementation of a product line/brand refresh of MicroMasters programs
  • Define and prioritize quarterly marketing experiments and tactics for each product line to fuel success and continuously improve
  • With your team, craft messaging and narratives that ladder up to a cohesive cross-channel customer experience
  • Foster a team who are portfolio experts for their product lines and help them to analyze, drive, and communicate to the company the findings and needs for portfolio growth and health
  • Create strategic collateral to enable all arms of the company to represent your compelling product lines stories to deliver against goals. Use data and customer research to strengthen value propositions and impact
  • Work cross-functionally with Product, UX, Design, and Marketing channel owners to create solutions to drive growth of your product lines
  • Expertly motivate, drive, and develop a team of 2 Product Marketing Managers to scale these businesses

Qualifications

  • 8+ years of related work experience; 4+ years managing one or more direct reports
  • Proven history of growing businesses through product marketing 
  • Situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations
  • Highly motivated; a self-starter with a "can do" attitude 
  • Expert product storyteller
  • Analytical skills with an ability to translate metrics into actions to continually improve product marketing effectiveness
  • Excellent organizational skills and ability to manage multiple projects simultaneously
  • Outstanding written and oral communication skills
  • MBA preferred
  • Experience in Higher Ed space a nice to have

About edX: 

At edX, a non-profit founded by MIT and Harvard, our mission is to offer a world-class education to everyone, everywhere, allowing them to gain the in-demand skills and knowledge that will lead to career and lifelong success. We are based in Cambridge provide more than 25 million people access to education from the best universities and institutions in the world, including Harvard, MIT, and Oxford. edX offers a highly competitive benefits plan, a pension program, free lunches every day as well as a plethora of other fun perks and access to some of the smartest people on the planet! Are you ready to be a part of our mission?

 Applicants must be able to work out of our Cambridge, MA office. Sorry, Visa sponsorship is not available.



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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases

Location

edX is right near the MIT campus in the Kendall Square neighborhood of Cambridge, MA. There are cafes, bars, restaurants, gyms, and a T stop nearby!

An Insider's view of edX

What’s the vibe like in the office?

Always fun and collaborative. I've never worked at a place where so many co-workers greeted me by name after just my first day.

Jim

Sales Development Manager

What projects are you most excited about?

My work focuses on enabling course teams at partner institutions to create high-quality learning experiences on edX.org. Right now couldn't be a more critical time for this work as we ramp up the amount of Master's degrees we are offering this Fall. I work with faculty, instructional designers, media producers, and project managers.

Ben Piscopo

Learning Designer

How has your career grown since starting at the company?

Working at edX has given me invaluable experience that has allowed me to explore and develop my career. I’ve been able to take on challenges and learning opportunities that have helped me discover the work I’m most passionate about. In my time at edX I’ve grown into a new role and continue to learn more about my work and myself.

Mary Mooshian

Associate Product Marketing Manager

How would you describe the company’s work-life balance?

At edX, getting your work done is very important, but the company also understands that your life and well being outside of work is directly correlated to productivity during work hours. This is clearly communicated across all levels and departments. There is also lots of company wide fun activities that help us get to know our coworkers outside.

Juliana

Software Engineer I

What are edX Perks + Benefits

edX Benefits Overview

edX employees are eligible for all MIT benefits. Enjoy the benefits of an established benefits program, but still live startup life.

Culture
Volunteer in Local Community
edX volunteers for the Charles River Conservancy for a Cleanup day and is deeply embedded in the local edtech community.
Partners with Nonprofits
edX partners with Year Up and She Geeks Out.
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
edX has a Sustainability committee, various employee resource groups, and an edX Cares committe involved in giving back to the community.
Daily Stand-up
Open Door Policy
Team-Owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Diversity
Unconscious Bias Training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
We have a pension plan too!
401(K) Matching
5% match
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company-Sponsored Family Events
edX's summer party is for the whole family!
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Employees receive _40__ hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
edX hosts two company outings per year - in the summer and in the winter. There are department-specific outings throughout the year!
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Recreational Clubs
edX has a running group and a pickup basketball team.
Fitness Subsidies
edX has access to the MIT gym at a great rate!
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from Within
Continuing Education Stipend
We have a $5,000 tuition reimbursement (per calendar year) through MIT's benefits. Additionally, we have a $200 stipend (per calendar year) for edX courses.

Additional Perks + Benefits

As employees of MIT, we have some of the best benefits around! Free lunch every day (of various catered cuisines) brings people into the cafeteria to enjoy lunch as a group, and opens up edXer's culinary horizons.

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