Senior Manager, Paid Social Acquisition
We’re reimagining sports and technology.
DraftKings is bringing sports fans closer to the games they love and becoming an essential part of their experience in the process. An industry pioneer since our founding in 2012, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do and we think you will too.
The strategy behind the game.
As the Senior Manager of Paid Social Acquisition, you’ll be an integral part of the Acquisition team. You will take the lead on Paid Social for Daily Fantasy Sports and be responsible for planning UA campaigns across multiple sports to meet our quarterly goals. A creative and entrepreneurial spirit comes with the territory, as well.
What you’ll do as a Senior Manager:
- Develop a media buying strategy on Paid Social for Daily Fantasy Sports.
- Plan and execute Facebook user acquisition campaigns to meet team goals.
- Conduct thorough analysis to derive new findings and acquire new users.
- Identify and plan A/B test opportunities to draw insights for growth and optimization.
- Forecast and monitor quarterly performance goals for responsible channels.
What skills you will use:
- Bachelor’s degree in a quantitative field.
- 5-7 years of experience in User Acquisition in Facebook Advertising.
- Experience in advancing media buying tactics as the ad technology develops.
- Moderate to advanced Excel Skills.
- Experience conducting analysis on acquisition and ad buying to deliver ROI, including A/B testing alternatives and identifying fraud.
Who are we a good fit for?
We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.
Apply now
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