Company Overview

Nuance Communications, Inc. is the pioneer and leader in conversational AI innovations that bring intelligence to everyday work and life. The company delivers solutions that understand, analyze and respond to human language, amplifying human intelligence. With decades of domain and artificial intelligence expertise, Nuance works with thousands of organizations – in healthcare, telecommunications, automotive, financial services, retail, and more – to create stronger relationships and better experiences for their customers.

Join our Enterprise team…great customer service starts here. We design virtual assistants for intelligent and effortless customer service helping customers find the information they need using whatever channel they prefer.  

Job Summary

Senior Manager, Market Research and Competitive Intelligence, Solutions Marketing

Job Summary:

As a critical member of the Solutions Marketing team, the Market Research and Competitive Intelligence role is responsible for sourcing, assessing and authoring market and competitive intelligence, working closely with staff from Sales, Marketing, Product Management and other groups across the company. This role monitors industry trends (industry regulations, technology trends, macroeconomic conditions, business processes, challenges) and terminology, and acts as an industry subject matter expert. The individual in this role is key in supporting strategic planning activities by providing actionable recommendations based on assessments of markets and competitors, both existing and potential.

The ideal candidate has experience in the enterprise IT and / or enterprise voice industries, possesses strong market analysis and execution skills, and is a strong cross-functional team leader who enjoys driving change in a fast-paced, thriving environment.

This individual will report to the Senior Manager of Market, Customer, & Competitive Intelligence.

Responsibilities:

• Conduct research to capture insights on market trends, competitive landscape, customer needs, and end-user behaviors.
• Identify, collect and interpret appropriate customer, competitor, market, economic, financial, and/or operational data and translate into executable and effective market and intelligence reports and presentations.
• Monitor intelligence sources (blogs, media, competitors’ web sites, webinars, conference sessions/trade shows, and calls for papers).
• Responsible for strategic data and information, trend and scenario analysis, and other business analytics in support of strategic planning and execution.
• Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product or service, including key buyer roles and customer journey mapping.
• Conduct competitive and Win Loss analysis, including working directly with Nuance’s third party Win Loss provider to manage target accounts and oversee results presentations and follow-up recommendations.
• Work collaboratively internally and externally to develop and drive excellent strategic commercial insights that inform and shape communications to achieve their maximum potential.
• Identify new ways to position solutions in the market and work with Solutions Marketing, Sales, and Product Management colleagues to execute on strategies.
• Develop and maintain internal database of outcomes-oriented metrics, market statistics, competitively differentiated data points, and other relevant information that may be leveraged by Solutions Marketing, Corporate Communication, and other teams.
• Collaborate with Product Management and influence product roadmaps by comparing and sharing market and competitive insights into buyer needs and market opportunities with Nuance’s distinctive competencies and existing plans.
• Provide consulting and interpretation of market and consumer/customer research data to the Healthcare and Enterprise Divisions and help analyze data and adjust activities to drive continuous improvement of marketing, sales, support, and delivery efforts.
• Field and deliver ad hoc market and competitive intelligence from internal customers.
• Create, maintain and update the Competitive Insights internal webpage.
• Cultivate and sustain working relationships with key industry opinion leaders, associations and analysts who can play a role in supporting division business objectives. Serve as project manager, as needed, for research projects with external analysts/vendors.
• Continually add to the understanding of the company’s solutions by developing a thorough understanding of similar products, competition, and market trends that impact individual product lines and cross-solution portfolios.

Requirements:

• BA/BS degree and minimum 12 years of experience in enterprise voice technology marketing, product management, or related field.
• Past experience conducting market research, competitive intelligence, or similar activities.
• Experience working in, and deep domain knowledge of, the enterprise voice industry and market landscape.
• Willingness to roll up your sleeves and conduct detailed, substantive market and product research in order to understand our products, competitor’s products, and the market we inhabit.
• A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent written and verbal communicator, and a desire to improve processes.
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring our solutions to life.
• Great track record of working cross functionally with engineers, sales, developer evangelists, business development, and community leaders.

Additional Information

Nuance offers a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, meaningful growth and development opportunities and a casual yet technically challenging work environment. Join our dynamic, entrepreneurial team and become part of our continuing success.  

Nuance Communication Inc.  is an equal opportunity employer.  We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics. The EEO is the Law poster and its supplement is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 781-565-5086 – Human Resources Department and let us know the nature of your request and your contact information.