Senior Manager, Grower Commercial Marketing

| Greater Boston Area

 

Senior manager, Grower commerical marketing

 

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/



Responsibilities:

 

Become familiar with Indigo’s various product offerings and customer segments, enough to put forward strategic and creative marketing strategies

 

Familiarize across functional marketing expertise and understand utilization and past learnings from existing channels to drive campaign recommendations

 

Integrate with the commercial sales team to fully understand grower goals, and current plan in place to enable them from a marketing perspective

 

Partner with the sales team to determine goals for awareness, demand, pipeline and revenue targets

 

Use marketing analytics fluency to identify and execute campaign / channel optimization techniques based on insights coming from media and campaign performance, segmentation strategies and/or outside learnings; This should be true for all above / below the line activities

 

Provide end-to-end campaign management to drive engagement, pipeline and closed revenue, leveraging key channels such as digital advertising, web marketing, video, webinars, direct mail, events, field activities and more

  • Lead timeline management to campaign setup, delivery of assets/info through to troubleshooting and reporting
  • Ensure creative excellence, cohesiveness and quality across campaigns
  • Execute on 3+ campaigns at any given time


Work with the direct/digital functional expert to define and develop automated grower user journeys to engender trust and loyalty as measured by shared YoY grower retention goals and other suggested metrics


Ensure all outbound communications are tightly aligned with Indigo brand, look and feel and voice

 

Ensure (in partnership with the wider marketing team) that growers experience with Indigo feels thoughtful, value-additive and cohesive

 

Over time, build and manage a superstar grower-focused commercial marketing team

 

Understands and embodies our mission & core values

  • Excited by Indigo’s mission; believes that Indigo can fundamentally change the agriculture industry; can clearly articulate passion for our mission and values
  • Optimistic and innovative; solution-oriented; shows no signs of cynicism
  • Will be widely viewed as someone who personifies our core values, is committed to them, and leans on them when making decisions. Specifically:
    • Demonstrates a track record of high integrity - doing the right thing, owning mistakes, conducting oneself honestly
    • Values, communicates and interacts with others with high levels of transparency and respect

 

Collaborates well across functions; creates an inspiring and collegial work environment


Competencies:

  • Strong demand-generation marketer (brings analytical, sales mindset to the table)
  • Strategic thinker, but able to roll up their sleeves to get things done
  • Familiarity across marketing channels, or quick learner, to iterate, optimize and deliver results
  • Effective at driving process and change, able to break down doors to execute well
  • Autonomous self-starter but collaborative, able to effectively navigate and drive towards goals through ambiguity
  • Strong sales-enablement marketer, or quick learner
  • Strong brand marketer, or quick learner (brings creativity to the table, representing various customer voices)
  • Comfortable as a general athlete on the marketing team
  • Experience effectively managing cross-functional, multi-dimensional projects, balancing multiple priorities with attention to detail
  • Able to collaborate with senior leaders as a holistic thinker across the organization but ego-less in taking direction
  • Curious and fast learner - ability to quickly get up to speed on newly formed and developing products & programs and quickly understand business objectives to execute against them
  • Excellent presentation skills
  • Experience running analytics on campaign performance, comfortable with numbers and digital tracking mechanisms

 

Qualifications:

  • 7-12 years of marketing experience
  • Hands on experience building demand programs in 3 or more marketing channels
  • Experience and fluency with marketing technology
  • Brand / agency experience; can discern quality work
  • Agriculture experience or demonstrated ability to get up to speed across various industries is preferred
  • Proven track record of marketing success in a fast-paced, growth-stage environment
  • B2B experience is preferred
  • Travel required 1-2 times per month





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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypescriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

On the edge of Charlestown, we are within walking distance to restaurants and bars. The Sullivan Square T and bus stop is also right next door!

An Insider's view of Indigo

What projects are you most excited about?

Our mission is to provide agronomists with unbiased real-time data we are collecting across thousands of acres at the ground level and from space. It's such a thrill to be working on the data and analysis perspective of this massively cross-disciplinary team that helps agronomists initiate data-powered conversations to provide substantial results.

Jyoti

Principal Data Scientist

What makes someone successful on your team?

A successful Indigo team member is someone willing to continuously learn and improve, regardless of experience or role. Whether you’re an Engineer, Account Manager, Business Analyst, or Scientist, successful team members keep the bigger picture in mind and bridge disciplines to solve problems facing the incredibly complex system that is agriculture

Hilary

Software Product Manager

What are Indigo Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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