Senior Manager, Field Marketing at Toast

| Greater Boston Area
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We’re not your traditional tech company. We recognize that talented people often come from outside the tech space. No matter what your background is, there’s a place for you at Toast. We’ve 86’d the conventional workplace for one where people can truly bring their full selves to work. Together, we empower restaurants of all sizes to build great teams, increase revenue, improve operations, and delight their guests. We pair our deep understanding of the restaurant industry with powerful cloud based software and restaurant-grade hardware to deliver an intuitive all-in-one platform. Join us on our mission to empower the restaurant community to delight guests, do what they love, and thrive.

In 2019 we are taking a new approach to Field Marketing, and we want you to help us pave the way as we embark on this new endeavor. The restaurant industry is one that is focused directly on its surrounding neighborhood and community, and at Toast we want to invest in that community. In this role, you will be developing a deep understanding of your region and working cross functionally between Marketing, Sales and Restaurant Success to help Toast grow and succeed in that market. We are looking for a marketer with a well rounded background to help us take our events and content programs to a regional level, while working with other groups throughout the company to continue to increase our impact around the nation.

What you will do:

  • Build and execute quarterly Marketing plans that integrate regional Sales and Marketing requirements with Corporate Marketing initiatives

  • Support regional quarterly sales pipeline and revenue goals

  • Develop/re-purpose relevant marketing content in support of regional sales managers and account executives as required.

  • Develop and execute demand generation marketing programs – including seminars, webinars, roadshows, customer references, customer workshops, integrated online campaigns, etc.

  • Lead on-site event logistics both nationally and locally by setting up hardware, driving lead registration, and demo’ing Toast

  • Manage and implement demand creation and lead generation activities to develop qualified sales leads and create brand awareness as well as develop programs to accelerate existing pipeline

  • Forecast, measure and analyze impact of programs on sales cycles

  • Work directly with sales leadership to build a further understanding of their market, and discover new opportunities for growth

  • Cultivate and foster relationships with local restaurant associations

  • Build and maintain ongoing communications with the regional sales directors, field marketing peers, restaurant success team and corporate headquarters

Do you have the right ingredients?

  • Bachelor degree, emphasis in marketing preferred

  • 4-5 years marketing experience, preferably in B2B tech

  • Willingness to travel up to 35% of time to shows to execute Toast Events

  • Relentless desire to improve and challenge yourself

  • The ability to be a team player as well as work independently

  • Previous experience with marketing technology (Salesforce, HubSpot, etc.)

  • Ability to be creative, efficient and productive with minimal supervision or guidance

  • Excellent interpersonal and communication skills (both verbal and written)

  • Experience working with geographically dispersed teams and colleagues

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularjsLibraries
    • ES6Libraries


Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.
Toast values candidates with varied backgrounds — and these 3 employees prove it

An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Associate Technical Sourcer, Previously: Software Engineer

How has your career grown since starting at the company?

I began as an Implementation Engineer, moved into instructional design, and now I am in my dream role as a Product Manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are some things you learned at the company?

Where should I start? For hard skills, I’ve learned more than I ever thought I would about Excel and Salesforce. I’ve also learned what it looks like when a company not only talks the talk, but walks the walk. We’ve been able to execute on what we’ve set out to do because we are willing to try new things, make mistakes, and learn from them.


Payments Relationship Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
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