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Senior Manager / Director of Demand Generation & Marketing Operations

| Greater Boston Area

Company Description

Have you imagined working in an environment driven by a passion and desire to not only outperform, but also outbehave the market? Since 2009, Flywire has been that company, creating solutions that break barriers, and teams that always look at the next disruptive way to move Flywire and its customers into the next phase of global payment solutions.

Job Description

Flywire is growing and the Global Marketing organization is looking for the next demand generation leader to bring our marketing programs to the next level. This is both a strategic and hands on role with huge opportunity for future growth. You get the opportunity to build on an already strong foundation, create inbound and account based marketing strategies to propel our future growth.

Key Responsibilities

  • Own strategy and execution for all lead generation programs to drive awareness, engagement and acquisition across both new and targeted accounts across all verticals
  • Partner and strategize with Vertical Marketing leaders to translate business needs into compelling and effective demand generation channels - whether that is content, events, webinars, paid or organic growth you know the most effective channels to use to meet the needs of the business
  • Develop, manage and execute Nurture programs to engage with new leads and move them through the sales cycle
  • Own our marketing technology stack (e.g. marketing automation, attribution, reporting tools, sales enablement tools)
  • Own strategy across the acquisition funnel and implement marketing plans to address phases of the purchasing cycle supporting each vertical need
  • Lead demand generation planning efforts, including production of lead generation goals and forecasts, setting/managing budget priorities, and measuring overall results
  • Responsible for weekly marketing reporting across lead generation, productivity and opportunity creation. You have a pulse each day on what is working and what isn’t and help to drive the direction of our global marketing programs
  • Partner with Business Development team on weekly lead generation programs, providing enablement, best practices in lead management as well as constantly refining the funnel, lead scoring and nurturing programs
  • Drive our digital strategy and continuously optimize our website to drive an effective inbound lead generation strategy, client and consumer experience


FlyMate Skills and Qualifications 

  • Bachelor’s degree
  • 7-10 years of demand generation and marketing experience
  • Experience creating and running account-based marketing campaigns
  • Hands on experience implementing marketing automation programs and tools, i.e., Pardot, Marketo, Salesforce.com etc.
  • Ability to work cross functionally with Sales, Marketing, Customer Success, Product and more and help translate needs into effective programs
  • Analytically driven - you track the efficacy across all your programs, from inbound leads, account based marketing, events and more. You know how to best understand the ROI of programs and have a passion for constantly refining how we measure, track and report
  • You have the ability to scale and grow with a high growth organization. This hands on role requires someone who will roll up their sleeves, execute their own programs and be close to the business, but can identify avenues for scale and see what the teams needs and how we can grow in the next 12-18 months
  • You can both lead and mentor. You are a positive role model for those around you and a team player who can collaborate across the business
  • An effective communicator you ensure teams are aligned on all programs

Additional Information

With over 30 nationalities across 9 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • MarketoLead Gen


Our office is conveniently located next to the Park Street train stop and overlooks the Boston Common with views of the State House.

An Insider's view of Flywire

How would you describe the company’s work-life balance?

This is a team that has fun and gets the job done. Flexible schedules and generous PTO are huge factors, but Flywire goes beyond that by fostering a fun, family-friendly environment. I love working in an atmosphere where work and friends and family seem to all blend together.


Talent Acquisition Specialist

How does the company support your career growth?

The exposure Flywire gives to all sectors of the business has made the most valuable impact on my career. Working cross-functionally with Flymates from other teams and other countries allowed me to broaden my scope and expand my skills. You learn to be agile and to adapt quickly to change, which has made me a better version of myself as a worker.


Program Manager-Global Partnerships

How do you empower your team to be more creative?

With the many different personalities and styles on my Team, I don’t employ a template for building or maintaining relationships with our partner schools. This 'thinking outside of the box’ approach allows for innovation, imagination, and resourcefulness. As a result, our message is consistent but the delivery is unique and personalized.


Relationship Management Lead - East

What’s the vibe like in the office?

The vibe in the Boston office is ‘work hard, play hard.’ Boston Flymates are extremely passionate about what they do and what they represent, which for me as a relatively new Flymate is so motivating and inspiring. I’ve never worked at a place where its people were so welcoming and always eager to help in any way they can!


Customer Success Associate

What are Flywire Perks + Benefits

Flywire Benefits Overview

Flywire is proud to be one of Built In Boston's 100 Best Places to Work.

Volunteer in local community
Friends outside of work
Eat lunch together
Open office floor plan
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
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