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Senior Manager, Brand Marketing Communications

| Greater Boston Area

Our Opportunity:

Chewy is looking for a consumer-centric Senior Manager, Brand Marketing Communications to join our Brand Marketing Communications Team, based in Dania Beach, Florida or Boston, Massachusetts. This role would drive strategy, marketing campaign development and GTM execution for Chewy brand campaigns, as well as support key internal and external brand initiatives. With storytelling, strategic insights and data acumen, the ideal candidate will actively shape and express the Chewy brand to drive consumer awareness, preference and loyalty.

What you'll do:

  • Lead Chewy internal brand management, overseeing the internal brand evolution across departments, collaborating with Creative Services to maintain and expand brand guidelines, liaising with internal teams to identify and fulfill brand needs (e.g. conference displays, t-shirts) and guiding external vendors on appropriate brand usage (e.g. co-branding).
  • Collaborate with category, product and integrated marketing managers to ensure marketing campaigns are consistent with Chewy brand voice, personality and values. 
  • Contribute to Chewy brand strategy development (vision, mission, values, positioning, architecture)
  • Collaborate with Associate Director, Consumer Insights to identify research needs, develop research models and execute projects.
  • Leverage market insights, competitive intelligence and deep consumer insights to write comprehensive brand strategy briefs, optimize campaigns, inform future campaigns and develop corporate roadmaps.
  • Partner with internal creative services team and/or external agencies on creative strategy, campaign concepting, large and small-scale production, editing, approvals and trafficking.
  • Partner with Director, Media Strategy & Planning to determine the right marketing mix and deliver integrated, omnichannel marketing campaign execution.
  • Create close collaborative relationships with marketing channel specialists (email, social, digital paid and organic, digital video, TV, OOH, events, sponsorships, partnerships, PR etc).
  • Collaborate with Analytics team to establish brand marketing campaign metrics, cross-channel reporting process and templates and share-out to the broader organization
  • Develop internal case studies and evangelize best practices in consumer centric, data informed marketing.

What you'll need:

  • Bachelor’s Degree
  • 5-10 years of consumer brand management and marketing experience; ideally in a mix of corporate, startup and agency environments
  • Experience with establishing and scaling consumer brands (including in retail, CPG or consumer tech) in a variety of context and scenarios
  • Strong brand sensibility with demonstrated brand strategy experience (e.g. brand architecture, brand identity work)
  • Ability to provide leadership and mentorship to build internal culture through brand evangelism
  • Deep experience in connecting marketing and creative strategy
  • Hands-on experience managing omnichannel campaign development and execution (e.g. campaign/project timelines, budgets, media plans, etc.)
  • Fluent in online and offline channel metrics and measurement
  • Demonstrated ability to create structure and codify practices, rituals, and process
  • Adept at working in a cross-functional, matrixed organization with demonstrated ability to collaborate with various teams across the organization (e.g. Retail, Healthcare, HR, Product) in agile environments.
  • Comfortable in a fast paced, ambiguous self-starter environment
  • Ability to influence and gain internal mindshare
  • Position may require travel

Bonus:

  • Proven track record in the ecommerce space with an emphasis on connecting digital and offline experiences.
  • Affinity for pets, animals and the pet owners
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • jQueryLibraries
    • VueJSLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • GRPCFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • VerticaDatabases
    • AerospikeDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • UXPinDesign
    • ConfluenceManagement
    • JIRAManagement
    • dotCMSCMS

Location

Located in the Fort Point neighborhood, home to many of Boston's hip and upcoming restaurants along with emerging technology companies.

An Insider's view of Chewy

How would you describe the company’s work-life balance?

It's refreshing being a part of a team dedicated to getting the job done, without quilting you into extra hours. While we are in the retail space, we are always supportive of the team's needs. I don't feel guilty about asking for help if I'm pressed for time and need to get back to my family. The flexibility around working from home has been great

Marcus

Senior Product Manager

What projects are you most excited about?

Our team loves working on new app features that are requested by our customers! We get the most excited when our app users send us a request and then that idea comes to life in the next app update. We take our customer’s feedback very seriously!

Eliza

Mobile Product Manager

How has your career grown since starting at the company?

Chewy gives a significant amount of freedom and autonomy to do your best work. I am able to pursue the most important objectives, and work that I really enjoy. It’s an amazing feeling to see your hard work pay off immediately and have a positive impact on the team—and something that makes life at Chewy really unique!

Rich

Human Resources Business Partner

How do you make yourself accessible to the rest of the team?

Aside from the standard 1x1s and team meetings: 24/7 via text, email, chat, voice and during business hours by walking around the office engaging in conversation, listening to current challenges and proposed solutions.

Mike

VP, Software Engineering

What are Chewy Perks + Benefits

Chewy Benefits Overview

We got you covered when it comes to competitive salaries, unlimited time off, medical & dental insurance, 401k and happy hour. True to our business, we're pet-friendly and have fun pet-related perks like Paw-ternity leave for new pup parents. Of course, the biggest perk is being able to work alongside smart, driven and passionate team members who are changing the world every day.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Promote from within
Online course subscriptions available
Customized development tracks
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