If you are data-driven, thrive in a demanding start-up environment where multi-tasking and left brain – right brain demands are common and want to play a pivotal role in the rapid scaling of a high-growth SaaS business, then we’re interested in learning about you. We are BoardOnTrack, an incredible team in the Boston area that are transforming how nonprofit boards change the world.

You will be responsible for leading a small team; planning, executing and evaluating sophisticated email based communication campaigns to our installed customer base, to new business targets in multiple verticals; reporting as part of the leadership team on outcomes and learnings; social media; on-site and virtual events; and database growth. A proven track record of leading a team, early stage experience, implementing best practices for marketing and communications functions in a SaaS and/or subscription based business is essential.

Responsibilities

It is anticipated that 50% of your time will be spent maximizing our current customers experience and 50% of your time will be spent on new customer acquisition.

Specific include:

• Develop and execute marketing and communications plans to create a consistent brand experience across our customer lifecycle and external partner ecosystem working closely with Sales, Customer Success and Product teams
• Execution of inbound marketing tactics such as search engine optimization (SEO), social media, landing page conversion testing, online advertising, and email marketing to grow quantity and quality of leads
• Leverage our amazing treasure trove of rich content into explosive lead gen growth
• Help us build a vibrant online community of people interested in transforming nonprofit governance
• Lead the development and implementation of a comprehensive social media strategy
• Deliver agreed upon annual Marketing ROI
• Consistently optimize and improve BOT website and web presence
• Measure campaign results and optimize to hit agreed upon targets and goals
• Build integrated customer facing marketing plans to driving customer engagement, usage, retention and upsell

Skills and Experience

• 5+ years of hands-on, relevant work experience in marketing roles within an early stage SaaS company
• Comfort with and experience in building things from scratch
• Experience with email marketing, lead nurturing, and marketing automation is required
• Must be able to use data for decision-making in combination with intuition, common sense and judgment
• Technically-savvy.
• Customer- and business-oriented.
• Excellent written and verbal communication skills and ability to work in a small, tight-knit team.
• Experience using/understanding of paid media platforms and creating and associated metrics
• Experience creating, leveraging, and managing partner relationships with limited budget spend
• Experience with HubSpot and Salesforce essential
• Examples of thought leadership promotion
• Experience with a start ups and working in a fast-paced environment a must
• Combo of experience improving existing customer experience and new customer acquisition through marketing automation

Personal Traits

• Ability to work independently, solve problems with limited supervision, prioritize tasks, and meet deadlines
• A collaborative work style, innovative thinking, strong work ethic, and sense of humor
• Exceptional project management skills
• Ability to develop strategy and simultaneously roll up your sleeves and dive deep in the weeds
• Must be metric and results-driven
• Independent, highly-organized, detail-oriented, and self-starter
• Energetic, hard-working, and enthusiastic team player
• Principled individual with high ethical standards