Senior Director of Growth Marketing

| Greater Boston Area | Remote
Who we are
Drizly is the world’s largest alcohol marketplace and the best way to shop beer, wine and spirits. Our customers trust us to be part of their lives – their celebrations, parties, dinners and quiet nights at home. We are there when it matters - committed to life’s moments and the people who create them. We partner with the best retail stores in over 1300 cities across North America to serve up the best buying experience. Drizly offers a huge selection and competitive pricing with a side of personalized content. That is what we do. Who we are is a different story.
We are more than just another tech company. There is an intellectual curiosity that occurs at Drizly. We have a desire to question, to understand, to figure it out. Bottom line, we solve it. We value not just the truth but the process to get to the truth, to deliberate, decide and then act. Most importantly, we care. We care about our customer. We care about our company. We care about our team. There will be long days and incredible challenges.
We are blazing a trail in an industry that hasn’t changed in nearly a century, and that doesn’t scare us (well, not all the time) -and even when it does, it doesn’t stop us, it energizes us.
Do you see yourself here? Read on.
Who you are
You are an experienced growth marketer with a proven track record of managing in-house teams and rapidly scaling performance marketing programs.
Strategic and analytical, you drive measurable and quantifiable results leveraging your deep expertise in attribution. You cultivate innovation by constantly iterating on new ideas to reach the consumer and leveraging your customer focus. You relish leading a team and developing current talent to achieve results and accelerate careers. A strategic partner, you excel in setting your vision and rallying the organization to execute and achieve goals. You are also not afraid to roll up your sleeves and truly understand the data and its implications. At the end of the day, you pride yourself on getting results.
You have a proven track record of success and 12+ years working in DTC marketing. 
What the role is
In the Senior Director of Growth Marketing role, you will be an integral part of the marketing team responsible for driving new customer acquisition. Driving new customers is critical to the long term success of Drizly; this role leads the charge in this area, requiring strong media, acquisition, and attribution experience. You and your team will also own Supplier Offsite Media, a unique media opportunity that Drizly can bring to its supplier brand partners leveraging Drizly’s valuable data set and closed loop Ecommerce reporting. 
Please note: this role can be performed remotely anywhere in the United States with the exception of Colorado.
Please note: this role can be performed remotely anywhere in the United States with the exception of Colorado.

In this role you will:

  • Drive vision and integrated channel strategies for growth marketing efforts across paid acquisition and SEO to exceed targets, with a focus on improving LTV:CAC 
  • Partner with the largest BevAlc brands in the space and grow Drizly’s off platform data and performance advertising offering 
  • Implement best practices for experimentation frameworks leveraging analysis and attribution methodology
  • Partner closely with the Creative and Analytics teams to uncover insights and bring campaign creative to life for maximum relevance and impact
  • Manage and grow vendor relationships; develop integrated solutions across all performance marketing channels (search, social, third-party networks, and programmatic)
  • Attract, develop, and retain a talented team and ensure the people, process and tools are aligned and integrated to enable excellence

The Other Stuff:

  • Competitive salary
  • One-on-one professional coaching with an external expert
  • Health, Dental and Vision Insurance
  • Flexible vacation policy
  • 401(K) Plan with Employer Match
  • Added perks

You do you.
Drizly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status
BEFORE YOU APPLY...
We ask that you please remove all identifying information from your resume before you upload it on the next page in an effort to help us remove unconscious bias from our resume review process. Drizly is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.
 
Identifying information includes your name, photos, LinkedIn URL, email address and more.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • DomoAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

334 Boylston Street, Boston, MA 02116

An Insider's view of Drizly

What’s the vibe like in the office?

Working at Drizly is unlike anywhere I have ever worked before. We are a welcoming bunch of super intelligent people that are all working towards the same goals. We have a lively and dynamic atmosphere where we encourage people to truly be themselves. We have a ton fun, but we do what we're here to do- make Drizly the option for alcohol, period.

Shawn

Account Executive

How do you collaborate with other teams in the company?

I work closely with the product and engineering teams on a daily basis to design features for the people who use our products. I often loop in other teams to get their expertise on our users and different parts of the business. Everyone is constantly striving to make improvements and I get great ideas from people on every team at Drizly.

Annalyse

Product Designer

How has your career grown since starting at the company?

I identified a need for deeper knowledge of alcohol when I joined Drizly’s Customer Experience team 2 years ago. With the support & encouragement of my team, I became our first Certified Cicerone® taking a new role in Category Management. Now I'm leveraging my unique experience to help build the best-in-class catalog for alcohol one beer at a time.

Talia

Merchandising Associate

How do you make yourself accessible to the rest of the team?

As I work on complex policies and laws in the alcohol space, I try to speak very plainly when explaining the history and concepts that matter to Drizly so people don’t feel intimidated. I also try to participate in as many company events and Slack discussions that I can to build relationships which should translate to being more accessible overall.

Jaci

Vice President, Legal, Regulatory & Industry Affairs

How has your career grown since starting at the company?

I have helped out on the frontend, been on our infrastructure team, and worked extensively with our Rails API. In all of these roles I got to learn while doing high impact work. More recently, I was given the opportunity to be a technical lead. Drizly has made me a solid generalist that can help drive a startup’s tech forward.

Will

Senior Software Engineer

What are Drizly Perks + Benefits

Drizly Benefits Overview

At Drizly we believe people are our greatest asset and we’re building an environment where our team can authentically do their best work. As the business grows, we recognize the value of investing in our people through benefits that support their day to day at Drizly to greater perks that foster their life outside of work.

Culture
Volunteer in local community
Drizly is involved with a variety of local organizations including, but not limited to, Cradles to Crayons and Pine Street Inn.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Drizly matches 50% of employee contributions up to 6% of annual salary.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Happy Hours
Happy hours are hosted once per week.
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Lunch and learns
Drizly hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
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