DraftKings
The Crown Is Yours
Boston, MA
Hybrid

Senior Director-Digital Acquisition

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DraftKings is a leading sports entertainment brand that creates the most exciting digital sports competitions and experiences on the planet. Our goal is to transform the way fans experience sports. Our mission is to make sports better – and make better sports fans – by bringing them closer to the games they love. We are the signature tech startup of our generation in Boston.

DraftKings is looking for a self-starter with a strong analytical digital background focused in user acquisition. This candidate is highly creative, data driven and well versed in measuring return on ad spend and dynamic media optimization. S/he should be an expert in digital user acquisition and ad buying at a large scale, preferably for free-to-play games or mobile applications. S/he will be responsible for driving forward and innovating DraftKings digital media strategy.

Responsibilities:

  • Responsible for managing and driving customer acquisition across digital channels; effectively and efficiently lead performance-based paid acquisition marketing efforts to reach acquisition goals
  • Develop and manage short and long term budgeting to achieve objectives; manage budget fluidly based on real time results
  • Lead key initiatives in user acquisitions plans and bring external expertise as DraftKings further invests in data driven marketing
  • Conduct thorough and deep analysis to derive new findings to greatly optimize digital marketing campaigns to acquire new and engaged users at large scale
  • Define framework and partner with analytics to determine value of acquisition efforts
  • Develop A/B testing programs to maximize acquisition efforts and return
  • Influence product and development teams to implement features and/or designs that improve acquisition
  • Develop audience targeting strategy, placement strategy, KPI strategies, messaging strategy, retargeting strategies, budgeting forecasting and spend strategies to reach acquisition goals.
  • Work closely with the brand team to make best-in-class and fully optimized creatives at scale
  • Identify new partner, platform, and optimization opportunities to drive campaign performance

Your Background:

  • 8+ years of experience with mobile user acquisition and ad buying experience at scale, preferably with free-to-play games; will consider if have relevant e-commerce experience
  • Experience across mobile, social and search channels
  • Up-to-date with the latest trends and best practices in digital marketing and measurement
  • Experienced with conducting analysis on acquisition and ad buying to deliver ROI including A/B testing alternatives
  • 5+ years management experience with the ability to inspire, prioritize, and mentor
  • Exceptional analytical skills balanced with understanding of creative development
  • Ability to thoroughly monitor, analyze, and troubleshoot 3rd party mobile app tracking
  • Understanding of multiple techniques to identify advertising fraud
  • Manage fast-paced and dynamic projects in a highly-organized manner on schedule and on budget
  • Strong, thorough, and deep understanding of A/B testing and creating A/B test environments
  • Advanced Microsoft Excel and SQL skills
  • Strong negotiation and influence skills; Strong verbal and written skills
  • Bachelor’s degree or the equivalent in Economics, Engineering, Computer Science, Science, Math, Performance Marketing or related technical degree
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What are DraftKings Perks + Benefits

DraftKings Benefits Overview

DraftKings offers a comprehensive suite of benefits to promote health and financial security for you and your family. Medical, Dental, and Vision are provided to cover your essential total rewards needs. We are proud to give 14 weeks of 100% paid parental leave to all global team members. We understand that long-term planning is key, so we offer 401(k) with a competitive employer match. Discretionary offerings include supplemental Life Insurance, HSA, FSA, and a Commuter Benefits plan. DraftKings also offers a discount program to assist with programs/services that are important to you.

Culture
Volunteer in local community
DraftKings teammates volunteer and give back to local organizations such as Sleep In Heavenly Peace, Project Marilyn, and Spread the Word Nevada.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Flexible work schedule
DraftKings provides employees with a flexible work schedule that includes Flexible start and end times.
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
DraftKings has three Business Resource Groups: DK Shades, DK Pride, DK Women.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
DraftKings employees can contribute up to $2,700 annually to their FSA.
Disability insurance
Disability insurance covers 60% of annual salary up to $10,000 monthly maximum payout.
Dental insurance
Regular dental exams can help you, and your dentist detects problems in the early stages when treatment is simpler and costs are lower.
Vision insurance
Our vision plan covers routine eye exams and also pays for all or a portion of the cost of glasses or contact lenses if you need them.
Health insurance
Health Insurance benefit is covered by BCBS.
Life insurance
DraftKings provides Basic Life and AD&D Insurance to all eligible employees at no cost to them.
Pet insurance
Wellness programs
Mental health benefits
16 free Lyra sessions a year
Financial & Retirement
401(K)
401(K) matching
DraftKings will match 50% of employee contributions up to 6% of all 2018 eligible earnings (salary and bonus)
Company equity
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
DraftKings offers 14 weeks of paid parental leave
Adoption Assistance
Fertility benefits
Partnering with Progyny Fertility
Vacation & Time Off Benefits
Unlimited vacation policy
We value work life blend and you shouldn't worry about how much time off you have.
Paid holidays
DraftKings offers employees paid time off to observe all major holidays.
Bereavement leave benefits
Office Perks
Commuter benefits
DraftKings offers pre-tax commuter benefits to help you save money on qualifying transit or parking expenses.
Company-sponsored outings
DraftKings hosts company outings Annually.
Free snacks and drinks
Some meals provided
We have special snacks and food for different events and holidays
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Gym membership reimbursements
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Eligible employees may request reimbursement of up to $5,250/calendar year. To receive reimbursement, you must be enrolled in a degree or certificate program related to your field.
Lunch and learns
DraftKings hosts lunch and learns meetings once per month.
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Personal development training

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