Senior Director, Customer Marketing and Advocacy at Toast

| Greater Boston Area
Sorry, this job was removed at 3:21 p.m. (EST) on Monday, March 23, 2020
Find out who's hiring in Boston.
See all Marketing jobs in Boston
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

We’re not your traditional tech company. We recognize that talented people often come from outside the tech space. No matter what your background is, there’s a place for you at Toast. We’ve 86’d the conventional workplace for one where people can truly bring their full selves to work. Together, we empower restaurants of all sizes to build great teams, increase revenue, improve operations, and delight their guests. We pair our deep understanding of the restaurant industry with powerful cloud based software and restaurant-grade hardware to deliver an intuitive all-in-one platform. Join us on our mission to empower the restaurant community to delight guests, do what they love, and thrive. 

Bready* to make a change?

Toast is seeking a talented and experienced Senior Director of Customer Marketing and Advocacy to develop and execute our growth strategy through cross-selling to our customer base and creating/executing the vision for Toast’s Community and Advocacy program. 

In this pivotal role, reporting to the VP of Customer Marketing, you will develop a strategic vision for how we use data, technology and customer insights to develop a seamless cross-sell motion that presents the Toast Customer with the right product at the right time in the right channel. The Senior Director of Customer Marketing will also partner with Product Marketing, Product, Customer Success, and other teams to launch new products and features to our existing customer base. Finally, in this role, you will be responsible for maximizing the impact of advocacy from Toast customers by telling their stories and driving word-of-mouth referrals. You will be responsible for developing new strategies for engaging our existing customer base.

About this roll*: 

  • Work with Toast’s Customer Success and Sales teams to design and lead the development of high throughput multi-channel upsell and cross-sell motions that present Toast customers with the right next product(s)
  • Proactively engage and educate customers so that they fully understand the value of their current Toast product(s) 
  • Build Toast’s advocacy marketing strategy to build a community of fanatic brand advocates that result in increased referrals, case studies, testimonials, reviews, etc.
  • Partner with a cross-functional team to execute proactive multi-channel programs to ensure customers are aware of new products, features, and capabilities as we grow and enhance our product suite
  • As we launch new products you/your team will refine the channel mix, targeting and creative based on new product tests and customer feedback
  • Own and drive forward Toast customer case study program and production
  • Partner with the PMM, Research and Customer Success team to clearly define our existing Customer segments and personas and ensure this is embedded in all Customer touchpoints to ensure Customers feel like we know them
  • Partner cross-functionally to execute pricing, product bundling, and other tests to drive revenue and reduce churn.

Do you have the right ingredients*

  • 10+ years of SaaS marketing experience
  • Experience working with SMBs is highly preferred
  • Demonstrated ability to achieve aggressive retention and revenue growth goals
  • Experience in marketing automation and personalization
  • Experience building consensus cross-functionally and influencing others to drive alignment to deliver results
  • Hyper focused on using data to refine future strategies to optimize customer engagement and revenue
  • Highly collaborative with demonstrated experience partnering and driving projects cross-functionally
  • Excellent communication skills with the ability to engage and influence at all levels
  • BA/BS, MBA or another advanced degree highly preferred

*Bread puns encouraged but not required

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularjsLibraries
    • ES6Libraries


Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.
Toast values candidates with varied backgrounds — and these 3 employees prove it

An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Associate Technical Sourcer, Previously: Software Engineer

How has your career grown since starting at the company?

I began as an Implementation Engineer, moved into instructional design, and now I am in my dream role as a Product Manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are some things you learned at the company?

Where should I start? For hard skills, I’ve learned more than I ever thought I would about Excel and Salesforce. I’ve also learned what it looks like when a company not only talks the talk, but walks the walk. We’ve been able to execute on what we’ve set out to do because we are willing to try new things, make mistakes, and learn from them.


Payments Relationship Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Toast's full profileSee more Toast jobs