Senior Director, Brand Strategy

| Greater Boston Area
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Company Description

Rapid7 (NASDAQ: RPD) is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. Learn more at

Our Mission

By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity.

The Opportunity

The Rapid7 Experience Design Studio cultivates end-to-end experiences that build lasting, meaningful relationships with our customers. The Senior Director of Brand will join the studio’s brand team to lead the charge on bringing our values to life and shaping the Rapid7 identity.

Our story is the beginning. It sparks engagement, drives conversations, helps us uncover our customer stories, and nurtures authentic connections with people. We’re looking for a master brand strategist who is insatiably curious about our customers and technology, applies deep empathy and care for their stories, and vividly weaves them into our identity.

Ultimately, this person will help us champion our Rapid7 Insight Platform through transformative experiences across every customer touchpoint. This is an incredibly important role for someone to work with an established public company and transform and intensify its brand, always with an eye to how we are supporting and guiding our customers.

The Role

As the Senior Director of Brand Strategy, you will craft the brand narrative arc, setting the tone for our customer’s experience and relationship with us. Your direction will shape how we communicate and connect with our customers–through content, visual, and digital experiences. In this role, you will cultivate and amplify our brand by:

● Crystalizing the brand strategy, designing our visual identity, gaining organizational alignment, lead the creation of touchpoints, and launching/managing key assets

● Championing and activating the brand across the company for adoption and use, and driving the transformation of the brand in a crowded security market space

● Developing a deep understanding of business objectives, strategies and opportunities, our customers, and the competitive landscape, and translating it to brand strategy

● Working with our leadership team to develop a cohesive, powerful, and resonant narrative around our mission.

● Crafting compelling stories that articulate and demonstrate our vision and mission through both people and technology

● Conducting research and embracing 360-degree learning of external and internal environments, including auditing of business and marketing assets, seeking to illuminate who are we and what do we stand for?

● Growing a creative brand team for both internal and external brand projects

● Leading the brand governance to drive brand performance, alignment across the company, protection of brand standards and guidelines, and ensuring all creative execution efforts adhere to them

● Building the brand architecture that guides business, product and packaging naming and identity

● Driving the creation of brand narrative training, guidelines, and assets to embed the narrative across our organization and to help bring it to life

● Developing media/advertising strategies that amplify global awareness and perception

● Partnering closely with our content strategy and web strategy teams to deliver the brand to the masses

● Supporting the core roles responsible for telling the brand story day in and day out, such as our analyst relations, public relations, and social media teams

● Developing an emotional guest connection to the brand, in strong partnership with both the business team as well as the creative production team

● Ensure our brand is always represented consistently for partners, prospects, and Rapid7 employees

Traits and Qualifications

● 10+ years experience leading large programs across organizations or developing global brand strategy

● Experienced in transforming brands and elevating them; B2B experience required but B2C is a plus

● Understanding of how to leverage external agencies and coordinate and manage them in assisting with our brand development

● A deep understanding of the power and mechanics of storytelling and a demonstrated track record of developing and tracking brand measurements to drive brand insights and ability to build loyal followings

● An ability to get input and align internal and external teams to the brand message and provide context for choices in the brand direction combined with the knowledge of how to manage a process to keep the effort focused, transparent, and on track to deliver

● A collaborative and passionate person who can build trusted relationships and values partnership over total control and has a commitment to drive change

● The capability to work effectively with C-level and senior execs to gain buy-in and support

● Strong project management skills to drive impact across multiple workstreams in a time-based milestone manner

● An ability to be a positive, enthusiastic leader who knows how to facilitate and synchronize diverse views and talent

● Security industry experience is a plus but not essential if you’re interested in security and becoming an expert; must have a passion for improving people’s lives through technology

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM


Rapid7 is conveniently located between the North End and West End of Boston, with plenty of restaurants, bars and public transport close by.

An Insider's view of Rapid7

What does your typical day look like?

For the majority of the day it’s a mix of weekly check-ins with various teams, project updates, and the occasional brainstorm.

When I’m not in meetings I’ve got headphones in while planning, writing, or designing — at my desk or perched somewhere around the office.


Senior Brand Storyteller

What are some things you learned at the company?

When we talk about being a moose and impact together, what we are saying is that we support each other on our journey forward. We actively look for ways to collaborate, strengthen our ideas and learn from each other, no matter what department you may be in at Rapid7.


Global Director of Sales Engineering

What are Rapid7 Perks + Benefits

Volunteer in local community
Once a year, Rapid7 offices across the globe close for the day so employees can volunteer.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Rapid7 is led by a diverse management team that represent the security community we serve. We believe that we all have a responsibility to continuously improve our DE&I efforts.
Unconscious bias training
We believe in continuous learning, our in-house trainers conduct consistent diversity trainings. We advocate for diverse thinking and strive to cultivate a workforce that mirrors the best minds.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We have so many amazing and organically created employee resource groups! These internal Rapid7 communities allow for an authentic experience where diverse employees and allies can come together.
Hiring Practices that Promote Diversity
We've taken the Parity Pledge, we reinforce strategic recruitment, we are committed to diversity partnerships, and we understand the importance in training around unconscious bias.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes full-time remote for specific positions, Work remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive unlimited hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees receive unlimited hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Rapid7 has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored sparkling water you can handle.
Some Meals Provided
Employees get free lunch during quarterly in-office Town Halls and some team meetings.
Happy Hours
Happy hours are hosted On occasion .
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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