Senior Director, Brand Strategy & Marketing at Immersive Labs (Greater Boston Area, MA)

| Greater Boston Area | Hybrid
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Collaborative people that create ingenious solutions

We prepare businesses to counter the latest cyber threats by helping their people to develop powerful, practical cyber skills

Join an agile team changing the face of cybersecurity


About Immersive Labs
Immersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate individual and team capabilities and decision-making against the latest threats.

https://www.immersivelabs.com/why-immersive-labs

Where we are now
Immersive Labs was founded in 2017 from a cargo container in Bristol, UK  we’ve grown to over 300 employees, announced funding of more than $180 million and been voted a Best place to work for the last 3 years running! We are trusted by the world’s largest organizations Citi, Pfizer and Humana to measure, map to risk, and optimize the human cyber abilities of their entire workforce.

https://careers.immersivelabs.com/our-story/

We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.


The opportunity
We’re looking for a strategic leader, passionate about brand category creation, to shape a brand strategy that elevates the Immersive Labs brand, as a market leader and innovator, winning the hearts and minds of our target audiences around the world. You’ll bring that strategy to life in the exceptional creative and campaigns you bring to market.

As the Senior Director, Brand Strategy & Marketing, you’ll build and lead a small team focused on brand strategy and management, brand health, influencer marketing, brand partnerships, and brand campaigns. You will report to the CMO and have access to key leaders throughout the organization.

Your main responsibilities (we're scaling fast, so these may change as we grow):

  • Be the visionary for the global Immersive Labs brand, developing and executing brand identity, strategies and programs to create a breakthrough category, expand awareness, engage a loyal following, and amplify business velocity and goals
  • Develop the strategy and expression of both the external brand and the employee/employer brand to ensure cohesion, inspiration, and momentum
  • Drive company-level positioning, purpose, promise, and messaging, and serve as the lead brand evangelist to ensure all touch points reflect and represent the brand, and provide strategic brand direction to all areas of the business
  • Collaborate and partner closely with a dynamic team of marketers, in-house and agency creatives, product experts and other leaders throughout the company to bring our brand to life, ensuring we create successful work that drives results
  • Development of partnerships with other brands, organizations, and influencers to create unique experiences, further our mission, generate awareness, and drive affinity with target audiences

You should apply if you have ​​(we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role):

  • Extensive experience in brand marketing, strategy and management, with demonstrable success in transforming brand and brand perception
  • Proven track record of planning, delivering and measuring brand campaigns
  • Expertise in tracking brand performance and actioning on the results
  • Strategic, creative, and detailed storyteller, with excellent research, writing, and editorial skills
  • Exceptional business acumen, strategic judgement, analytical thinking, and creative instincts
  • Thrives under fast-paced and startup conditions, being hands-on as well as strategic 
  • Experience in working with and influencing C-suite leaders
  • Sensitivity toward non-US cultures and business practices resulting in the ability to collaborate and coordinate globally

Preferred Experience:

  • Experience gained both within an agency, pitching and designing brand strategy, and managing global brand strategy inhouse within an organisation;
  • B2B Enterprise technology experience, and fluency in issues related to digital transformation.

Immersive Labs’ growth has been fuelled by our values that underpin everything we do, here's how they relate to this role:

  • Driven - We are innovators and market-creators, constantly moving forward to achieve results in support of our mission.
  • Inclusive - We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive.
  • Customer Obsessed - We seek to develop deep relationships with our customers to help them achieve their business outcomes.
  • One Team - We are a talented global team working together to achieve our vision.


If you would like to read more about what you can expect from our recruitment process, you can visit our dedicated
interview process page.


As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:

  • Look after you and your family with Health, Dental and Disability insurance; fully paid sick leave and mental health support.
  • Time off, flexible and remote working so you can work when and where is best for you, including 33 days holiday, 12 weeks enhanced parental leave, 2 volunteering days and birthday half day
  • Save for the future with contribution matched 401K, and rewards and recognition for your successes
  • Career and learning development through the platform and our ‘Learn Anything’ fund
  • Recognition & Rewards for doing great work and living our values and behaviours
  • While most of the team are fully remote, when you do visit, our North American HQ is based in the centre of Boston, just a 10 minute walk from Back Bay train station.
  • We’re a sociable, tight-knit team with monthly socials, sports clubs and quarterly parties. Our socials have included everything from cake competitions, to movie nights and escape rooms.


Find out more at
https://careers.immersivelabs.com 


Help change the face of cybersecurity, apply now!


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • typescriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • SagaLibraries
    • Apollo Libraries
    • CypressFrameworks
    • DockerFrameworks
    • GraphQLFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TerraformFrameworks
    • SeleniumFrameworks
    • JestFrameworks
    • EnzymeFrameworks
    • MySQLDatabases
    • RedisDatabases
    • GraphQLDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • Salesforce CPQCRM
    • SalesLoftCRM
    • MailChimpEmail
    • MarketoLead Gen
    • ZoomInfoLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • JiraProject Management

Location

One block from the Green Line, two blocks from Back Bay Station, close to 90 and 93, and a few steps from a bike share station.

An Insider's view of Immersive Labs

What’s the vibe like in the office?

The unique thing about being in our office is that we are a tightknit team working in a collaborative space. It has that true start-up feeling. We've all grown so close in such a short amount of time. At the end of the day, you can feel that everyone is truly invested in working towards the ultimate goal. Growing our company!

Jasmine

Strategic Account Manager

How do you collaborate with other teams in the company?

I'm lucky because I get to work with all the teams here at Immersive Labs. Sales, finance, legal, talent, marketing, you name it. I'm currently working with the talent team who sits in the UK, to build out our US headquarters. The goal is to ensure we are hiring really smart individuals in Boston with our core values.

Morgan

Executive Assistant

How has your career grown since starting at the company?

IL has given me the opportunity to work on projects with varying specialties. This has given me skills in every aspect of Cyber Security. The most exciting is analyzing malware and exploits - all day, everyday! IL keeps me completely up to date in the industry & encourages me to explore all avenues.

Ben

Senior Content Engineer

How does the company support your career growth?

Immersive Labs has been a major step forward in my career. Joining a rapidly growing startup like Immersive offers more opportunity than an established company. I've already had the chance to take a leadership position as we expand into the US market and at no point have I felt discouraged in sharing my opinions even to our CEO.

Harry

Strategic Account Manager

What are Immersive Labs Perks + Benefits

Immersive Labs Benefits Overview

Immersive Labs’ mission has always been to develop professional cyber skills and provide a safe and secure
digital landscape, globally. Doing what we do requires some pretty remarkable people – that’s why we
employ the same commitment to safety and security to better the lives of our world-class talent. Here’s how
we will empower and enable you to thrive, both in and out of work

Alongside a competitive salary, 25 days holiday + 11 federal days, 5% matched 401(k) contributions, and free snacks and drinks, we offer a wide range of great perks with more coming every month.

Check out our summary of benefits here: https://careers.immersivelabs.com/us-benefits/

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Immersive labs have several committees including culture, social, and D&I along with special interest guilds which all meet regularly and influence the companies direction and events.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
A Health Care Flexible Spending Account (HC FSA) and Dependent Daycase Flexible Spending Account (DC FSA) covering over 500 services.
Disability Insurance
Should you have a long-term disability following an accident or injury, our LTD insurance is designed to look after you by covering a percentage of your salary until retirement.
Dental Benefits
Several dental plans available, offering in-and out-of-network benefits for an annual fee of as little as $50 and $150, respectively
Vision Benefits
Four carefully selected voluntary vision plans to meet your eye care needs
Health Insurance Benefits
You will gain access to a number of United Healthcare plans designed to cover you and your immediate dependents, with several voluntary options so you can build a plan to suit you.
Life Insurance
Basic life insurance and Accidental Death and Dismemberment (ADD) insurance with the option of further voluntary cover if you need it.
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
We have TriNet’s 401 (k) plan, provided by Transamerica where we will make a safe harbor matching contribution equal to 100% of the first 5% of eligible pay that you contribute to the plan.
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Our competitive parental leave package allows you to take the time to introduce your little one/s to the world.
Flexible Work Schedule
Immersive Labs provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Adoption Assistance
We have an enhanced adoption policy to support you with the new family addition.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Everyone needs a break, so you will receive 172.5 hours of paid time off, as well as nine federal holidays and the day after Thanksgiving off.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
No one chooses to get sick, which is why our paid sick leave is front-loaded and starts from day one.
Perks & Discounts
Casual Dress
Commuter Benefits
Our commuting benefits cover bus and subway services, so your commute doesn’t feel like another job. Interest free travel loans to employees wishing to purchase a new bike or annual subway pass.
Company Outings
You’ll celebrate your hard work with a company-sponsored party each quarter, because we celebrate success in style.
Stocked Kitchen
Our office benefits are designed to make every workday great. These include coffee, teas, water, soft drinks, free fruit, and Friday afternoon drinks to end your week in style
Happy Hours
Friday afternoon drinks to end your week in style.
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
You’ll get $250 per year to learn a new skill of your choosing under our Learn Anything benefit. Alternatively, employees have the option to put this allowance towards a mental wellness service.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Your professional development is important to us; that’s why we support your career goals through regular feedback and coaching.
Continuing Education stipend
Education is important too, which is why we have invested a significant amount of time and money in sponsoring Immersers’ further education.
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Immersive Labs’ mission has always been to develop professional cyber skills and provide a safe and secure
digital landscape, globally. Doing what we do requires some pretty remarkable people – that’s why we
employ the same commitment to safety and security to better the lives of our world-class talent.

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