Senior Demand Generation Manager
Why join Hi Marley?
Hi Marley is the only digital communications platform built for insurance. With our innovative SaaS application, we are on a mission to transform the insurance industry one conversation at a time - and we are having fun and learning along the way! We celebrate each other's victories in and outside of work, respect each other as individuals and professionals and value ideas over hierarchy. Hi Marley promotes a culture of continuous learning, by always seeking ways to be better for ourselves, our team and our customers.
We are looking for a Senior Demand Generation Manager to join our growing Marketing team to help us accomplish our Annual Reoccurring Revenue (ARR), pipeline creation and account engagement goals. Directly reporting into the Head of Marketing, this individual will be in a highly visible role and will be motivated by working in an environment where they get the opportunity to build a functional marketing discipline from the ground up.
What You’ll Do:
- We are deeply focused on the Top 250 U.S. based Property & Casualty insurance carriers. You will work with Sales, Sales Operations and Customer Support to define target accounts and develop and execute on programs against the list to ensure pipeline targets are achieved.
- Partner with Sales and Sales Operations to develop, implement and measure an outbound prospecting process for their target accounts and establish rules of engagement across Sales and Marketing.
- Track and report on pipeline (marketing generated, influence and sales generated), account engagement, account penetration as well as the results of key marketing programs.
- Regularly analyze program performance and make recommendations for improvement and optimization
- Partner with Product Marketing to create messaging that influences the buy group at our target accounts. Map content and campaigns across personas for key stages of the prospect journey.
- Leverage / recommend Account Based Marketing tech stack to improve program execution.
- Manage budgets, program timelines and processes to ensure Marketing is fiscally responsible.
- Implement reporting on marketing’s contribution to pipeline at the program (campaign) level. Conduct H1/H2 deal analysis reviews alongside Sales Operations and use this information to refine our go-to-market approach.
- Manage our event strategy and presence at key industry tradeshows alongside pre-show and post-show activation.
What We’re Looking For:
- Ability to laugh at your mistakes, recognize when a team member might need a word or two of encouragement and appreciate that while we might aim for perfection; it’s often the enemy of “Getting $%!^ Done”.
- Working knowledge of managing and optimizing the demand funnel from ‘hand-raiser' to closed/won pipeline.
- Experience implementing lead scoring as well as basic sales and marketing reporting within Salesforce
- Familiarity with implementing martech and analytics tools
- Strong communication skills (interpersonal, written and verbal)
- Experience in an Account Based Marketing specific role.
Who We Are:
Hi Marley has six permission to play values (Integrity, Inclusive, Compassion, Respect, Gratitude, Coachable) and three core values that are the foundation of our company culture, which every employee embodies:
- Max Courage - we encourage our team, our customers, and their customers to dream big, try new ideas and maximize impact by measuring risk.
- Be Humble – we lead with appreciation and promote a culture of humility, compassion and openness to learn from anyone, anywhere.
- Ubuntu “I am because we are” - we believe true success is much bigger than any single individual or company. By aligning our individual aims behind a shared purpose we can achieve our fullest potential, together.
What We Offer:
Our employees enjoy benefits that make them more productive and contribute directly to the development of their professional skills. We want to be able to attract the best of the best and make sure they keep getting better. On top of an exciting, supportive and intellectually challenging workplace, we are offering
- A fun, lively startup culture
- Core values-based leadership
- A culture of employee engagement, diversity and inclusion
- Full benefits package including parental leave, a matching 401k program, and medical, dental, vision, disability, and life insurance.
- Open vacation policy - we all work hard and take time for ourselves when we need it
- Competitive salary and generous stock options - we all get to own a piece of what we’re building
- Ample opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startup
Hi Marley is proud to be an equal employment opportunity employer. We celebrate diversity and do not discriminate based on gender, sexual orientation, gender identity, religion, race, veteran status, disability status, or any other characteristic protected by applicable law. We are committed to building an inclusive work environment representing a variety of backgrounds, perspectives, and skills, where all employees are encouraged to be their authentic selves.
Hi Marley participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please review the documents under "E-Verify Poster" here: https://e-verify.uscis.gov/web/OnlineResources.aspx
