Senior Content Marketing Specialist (Remote)

| Greater Boston Area
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Senior Content Marketing Specialist

Are you passionate about writing or creating eye-catching B2B content for an audience that’s eager to consume it? Are you interested in developing your leadership and project management skills as part of a growing, fast-paced marketing team? BitSight is looking for a Senior Content Marketing Specialist to join our content team and help generate impactful collateral for our growing audience.  


The Senior Content Marketing Specialist is responsible for taking various product, sales, growth marketing, and digital initiatives and goals and generating unique, creative, and original content that facilitates clear communication with targeted market segmentations.  This role will help deliver our brand promise to the marketplace, so a passion for creative storytelling is critical! Besides owning the content strategy for our prospect campaigns, digital initiatives, customer communication, product launch materials, and more, the content marketing specialist will help maintain a consistent production of website copy, eBooks, whitepapers, data sheets, sales material, blogs, case studies, ad copy, CTAs, and more. 


Candidates will be asked to supply a writing portfolio demonstrating a variety of writing experience and content creation skills.


Responsibilities

  • Serve as a champion of our brand and product voice across all content initiatives.
  • Write and repurpose old content with on-brand copy and messaging for digital marketing collateral, with an eye for visualizing placement on landing pages.
  • Collaborate with the Creative team as the BitSight internal representative to deliver finished creative pieces, including finalized content layout, videos, audio clips, PDFs, and more BitSight-branded content.
  • Ensure all creative deliverables align with key marketing initiatives, meet campaign goals and remain consistent across digital platforms.
  • Serve as the proofreading expert for grammar, spelling, and BitSight product accuracy for content written by you, the content team, and marketing/product teammates.
  • Collaborate with internal and external content creators to manage content requests and scheduling each quarter.
  • Collaborate with internal and external company stakeholders to field incoming content requests and deliver the desired outcome in a timely manner.
  • Develop content campaign plans supporting TOF, MOF & BOF material.
  • Own content KPIs and participate in strategic goal setting with marketing leadership.

 

Work Experience:

  • Five to seven years experience in digital copywriting, content marketing, or brand marketing for B2B organizations or organizations in the tech space.
  • A writing portfolio demonstrating the responsibilities outlined above.
  • Experience managing or contributing to SEO programs.
  • Experience working with external agencies, and serving as the internal contact point.
  • Cyber Security or technology experience is highly recommended.
  • Bachelor’s Degree in Marketing, English, Communication, or a related field.

Skills:

  • A solid understanding of the nuances and strategic decisions for positioning digital communication to the desired target audience. 
  • Experience writing personalized content that engages audiences, particularly C-suite executives or company decision-makers, and compels them to take action.
  • Strong project management skills and the ability to keep multiple projects going simultaneously.
  • Demonstrated experience creating, editing, content development and copywriting.
  • Demonstrated ability to be a self-starter and push ahead with successful decision-making, without specific direction or oversight from leadership. 
  • Ability to write within brand & editorial guidelines, messaging and positioning for different markets, products, offers and placements.
  • Ability to develop, produce and deliver clear, persuasive, original content that resonates with various target audiences in a unique and differentiating way.
  • Ability to create content that aligns with customer needs and interests, as well as corporate objectives.

Software:

  • Hubspot or other marketing automation tools are strongly preferred.
  • Adobe Creative Suite: Photoshop, Illustrator, InDesign are desired but not required.
  • HTML, CSS are desired, but not required.


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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • HBaseDatabases
    • MemcachedDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

111 Huntington Ave, Boston, MA 02199

An Insider's view of BitSight Technologies

How would you describe the company’s work-life balance?

"My Days" are company wide days where we're encouraged to not work, and instead simply enjoy our day in whatever manner we choose; I didn't know this existed in a flourishing company and it's refreshing to work for a company that not only cares about your professional well being, but also your personal

Ben Daniels

Sales Development Rep

What are BitSight Technologies Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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