Senior Brand Marketing Manager

| Greater Boston Area
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Our Opportunity:

Chewy is looking for a consumer-centric Senior Manager to join our Brand Marketing Communications Team, based in Dania Beach, FL or Boston, MA. This role would drive strategy, positioning, marketing campaign development and ongoing management for Chewy brands and new sub-brands. The position would also support key internal and external brand initiatives. With storytelling, strategic insights and data acumen, the ideal candidate will actively shape and express the Chewy brands to drive consumer awareness, purchase and loyalty.

What You’ll Do:

  • Play a lead role in Chewy masterbrand and sub-brand development and management, as applicable, including positioning, architecture, visual identity, key art, brand design assets and execution, ensuring connectivity between the Chewy Masterbrand and sub-brands while guiding and supporting internal marketing partners in strategy and execution.
  • Oversee internal brand evolution across departments, collaborating with Creative Services to roll out as well as influence, maintain and expand brand guidelines
  • Liaise with internal teams to identify, shape and fulfill brand needs (e.g. signage, merchandise, collateral) and guide external vendors on appropriate brand usage (e.g. co-branding).
  • Leverage market insights, competitive intelligence and deep consumer insights to write comprehensive brand strategy briefs, optimize campaigns, inform future campaigns and develop corporate roadmaps.
  • Play a lead role in Chewy brand strategy development (e.g. positioning, architecture, visual identity), go-to-market planning and execution (creative, media, production, reporting).
  • Lead cross-functional teams in brand campaign development and activation.
  • Collaborate closely with AD, Brand Marketing and Manager, Brand Marketing to plan, execute and track brand marketing initiatives and campaigns.
  • Collaborate with Consumer Insights to identify research needs, develop research models and execute projects.
  • Partner with internal creative services team and/or external agencies on brand campaign creative strategy, campaign concepting, production, editing, approvals and trafficking as required.
  • Partner with Integrated and Performance Marketing teams to determine the right marketing mix and deliver integrated, omnichannel marketing campaigns.
  • Create close relationships with internal category, product and marketing channel leads (email, social, digital paid and organic, TV, partnerships & influencers, PR etc.) to execute and track coordinated, consistent, cross-channel marketing campaigns.
  • Collaborate with category, product and Integrated Marketing Campaign managers to ensure marketing campaigns are consistent with Chewy brand voice, personality and values. 
  • Collaborate with Analytics team to establish brand marketing campaign metrics, cross-channel reporting process and templates and share-out to the broader organization
  • Track and develop actionable insights for omni-campaign campaigns
  • Develop internal case studies and evangelize best practices in consumer-centric, data informed marketing.

What You’ll Need:

  • Bachelor’s Degree
  • 7-10 years of consumer brand management and marketing experience; ideally including a mix of agency and either large corporate or startup environments
  • Data-driven self-starter with demonstrated experienced navigating through ambiguity in a fast-paced and demanding environment
  • Brand expertise with demonstrated brand strategy experience (e.g. brand architecture, brand identity work)
  • Experience with establishing and scaling consumer brands (including in retail, health, CPG or consumer tech) in a variety of context and scenarios
  • Demonstrated ability to provide leadership and mentorship to build internal culture through brand evangelism
  • Diplomacy and strong business acumen with proven experience influencing others and gaining internal mind share
  • Deep experience in connecting marketing and creative strategy
  • Hands-on experience managing omnichannel campaign development and execution (e.g. campaign/project timelines, budgets, media plans, etc.)
  • Fluent in online and offline channel metrics and measurement
  • Comfort and demonstrated experience with public speaking
  • Demonstrated ability to create structure and codify practices, rituals, and process
  • Adept at working in a cross-functional, matrixed organization with demonstrated ability to collaborate with various teams across the organization (e.g. Retail, Healthcare, HR, Product) in agile environments
  • Position may require some travel 

Bonus:

  • Proven track record in the ecommerce space with an emphasis on connecting digital and offline experiences.
  • Pet industry experience and/or affinity for pets/animals
  • (Agency) account management and strategy experience
  • Design experience

If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact [email protected]

To access Chewy’s Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here: Chewy Privacy Policy (https://www.chewy.com/app/content/privacy).

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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Location

Located in the Fort Point neighborhood, home to many of Boston's hip and upcoming restaurants along with emerging technology companies.

An Insider's view of Chewy

How would you describe the company’s work-life balance?

It's refreshing being a part of a team dedicated to getting the job done, without quilting you into extra hours. While we are in the retail space, we are always supportive of the team's needs. I don't feel guilty about asking for help if I'm pressed for time and need to get back to my family. The flexibility around working from home has been great

Marcus

Senior Product Manager

What projects are you most excited about?

Our team loves working on new app features that are requested by our customers! We get the most excited when our app users send us a request and then that idea comes to life in the next app update. We take our customer’s feedback very seriously!

Eliza

Mobile Product Manager

How has your career grown since starting at the company?

Chewy gives a significant amount of freedom and autonomy to do your best work. I am able to pursue the most important objectives, and work that I really enjoy. It’s an amazing feeling to see your hard work pay off immediately and have a positive impact on the team—and something that makes life at Chewy really unique!

Rich

Human Resources Business Partner

How do you make yourself accessible to the rest of the team?

Aside from the standard 1x1s and team meetings: 24/7 via text, email, chat, voice and during business hours by walking around the office engaging in conversation, listening to current challenges and proposed solutions.

Mike

VP, Software Engineering

What are Chewy Perks + Benefits

Chewy Benefits Overview

We got you covered when it comes to competitive salaries, unlimited time off, medical & dental insurance, 401k and happy hour. True to our business, we're pet-friendly and have fun pet-related perks like Paw-ternity leave for new pup parents. Of course, the biggest perk is being able to work alongside smart, driven and passionate team members who are changing the world every day.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer a commuter transit, parking, and dependent care FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Chewy sponsors office sports leagues year-round.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross-functional lunch and learns.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Career mentoring, Leadership mentoring.
Online course subscriptions available
Customized development tracks
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