Act as a Brand steward for the Shark brand; help to drive consistency in voice, tone and message across all channels (i.e. Packaging, Advertising, Infomercial, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). Contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market. 

•Working with the Product Development, Creative Services and Marketing Services teams, lead the development and execution of brand building communication strategies and go-to-market plans. Specifically, message development and execution for packaging, PR, in-store, collateral and support for infomercial/advertising and digital efforts

•Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand

•Be the category expert: understand price, positioning, competitive landscape and market needs. Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale 

•Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales

•Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity

•Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products

•Work with Sales and Trade Marketing to develop breakthrough in-store merchandising

•Support development and implementation of best practices and processes across all consumer touchpoints 

•Develop creative briefs and manage creative reviews

•Manage creative development processes (i.e. timeline, approvals, protocols)

•Lead brand strategy discussions, actions, and validation plans

•Participate on a cross-functional team to develop new products and messaging

Key Functional Skills and Knowledge

•Strong communication skills and ability to make effective presentations to all levels of management.

•Ability to synthesize complex product features into compelling and desirable consumer benefits

•Broad spectrum of marketing skills, defining strategies, building plans, driving product launches, and front-end innovation management

•Influencing, conflict resolution, and creative problem solving.

•Comfortable mining and analyzing data and drawing conclusions

•Ability to manage several projects in parallel, navigating a complex cross-functional matrix 

•Project management

•Biased toward action

Qualifications:

•Minimum of 8-10 years of prior Marketing experience required, preferably with direct responsibility for Brand strategy, messaging, positioning, and COMMS strategy and execution

•Minimum 5 years of prior experience in Consumer Packaged Goods

•Minimum 3 years of prior experience in new product development, end-to-end product development cycle from providing clear market requirements to GTM launch plans

•Experience leveraging consumer insights to develop effective marketing programs and campaigns

•Experience in creative strategy development, advertising and launching new products 

•Agency and client-side experience a plus

•Experience in new category development, building business models, managing P&L.

•MBA preferred 

At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL of our associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.