Senior Brand Campaign Manager

| Watertown
Markforged is reinventing manufacturing with the most affordable 3D metal and carbon fiber printers capable of producing parts strong enough for the factory floor. Engineers, designers, and manufacturing professionals all over the world rely on Markforged metal and composite printers for tooling, fixtures, functional prototyping, and high-value end-use production and optimizing their manufacturing and supply chains. Founded in 2013 and based in Watertown, MA, Markforged has about 250 employees globally, with $137 million in both strategic and venture capital. Markforged’s vision is a world in which you build anything you imagine. Markforged was recently recognized by Forbes in the Next Billion-Dollar Startups list and listed as the fastest-growing 3D printing company in the US in the 2019 Deloitte Fast 500. To learn more about Markforged, please visit https://markforged.com.
The Senior Brand Campaign Manager will be responsible for owning the Markforged brand and ensuring that it shows up in a unique, powerful and consistent way across advertising and media touchpoints while exciting our target audience. To succeed in this role, you will need to combine business strategy, creative direction and cultural understanding. You will oversee the creation of integrated marketing plans that you bring to life by collaborating with a variety of creative resources and map into multiple points in the customer journey at a global and regional level. Ultimately, you will be held accountable to triple our brand awareness over a 3 year time horizon. 

In this role you will:

  • Develop and execute strategies to elevate Markforged’s brand awareness in the market with our target audiences. 
  • Own the interface between the Markforged marketing team and our embedded creative agencies while helping to build a new in-house creative team.
  • Design, plan and execute integrated brand marketing campaigns across all marketing touchpoints.
  • Represent the brand and collaborate with the other marketing functions to ensure projects are on track and at the highest quality.
  • Create and execute strategies based on best media practices, competitor tactics, and the latest trends to ensure the most impactful campaigns.
  • Track campaign KPIs, identify areas for improvement, and pivot when needed, and report on progress to senior leadership.
  • Manage a brand advertising budget and ensure forecasts and spend are accurate on a monthly basis.
  • Ensure advertising follows brand and writing style guidelines, and act as a core gatekeeper of all things brand.
  • Effectively manage multiple priorities and meet stated deadlines while delivering quality results.

What we look for:

  • 6-10 years of relevant marketing campaign, media planning and buying, and brand management experience.
  • Advanced understanding of media vehicles and channels with in-depth understanding of digital media.
  • The ability to work in a fast paced environment managing multiple stakeholders and priorities, balancing short and long-term needs and implications.
  • Ability to inspire and influence agencies, teams and stakeholders at all levels.
  • A self-starter who can work independently and act as a leader, bringing new ideas to the table.
  • Experience working on global campaigns and partnering with multiple territories and agencies.
  • Experience developing and presenting material to a senior level audience.
  • Intellectual curiosity, strong work ethic, and solid business acumen. 
  • We use Apple computers and G-suite collaboration tools. While experience with these tools is not required, the ideal candidate will be excited to broaden their knowledge and embrace change.

Why Markforged?
Help us reinvent manufacturing.
We are reinventing manufacturing so that engineers can build anything they imagine.
We are one team that wins together!
You will be engaging every day with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products.
Perks & Benefits
We offer a competitive compensation package and a full suite of benefits, including medical insurance, dental insurance, vision insurance, 401(k), parental leave, commuter benefits, open PTO policy, and more.
Our work environment includes casual dress, a fully stocked kitchen, bike storage, free parking, weekly catered lunches, and fitness perks.
You will have unlimited access to our 3D printers for professional and personal parts!
Why Markforged?
Help us reinvent manufacturing. 
We are reinventing manufacturing so that engineers can build anything they imagine.
We are one team that wins together!
You will be engaging every day with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products.
Perks & Benefits
We offer a competitive compensation package and a full suite of benefits, including medical insurance, dental insurance, vision insurance, 401(k), parental leave, commuter benefits, open PTO policy, and more. Our work environment includes casual dress, a fully stocked kitchen, bike storage, free parking, weekly catered lunches, and fitness perks. You will have unlimited access to our 3D printers for professional and personal parts!
Markforged values the differences among our employees and provides equal employment opportunities to all employees and applicants for employment. These differences include but are not limited to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. This goal emphasizes the development of inclusive work environments that capitalize on each employee’s skills, experience, and unique perspectives as we strive to achieve an unparalleled standard of excellence.
To all recruitment agencies: Markforged does not accept agency resumes. Please do not forward resumes to our jobs alias or Markforged employees. Markforged is not responsible for any fees related to unsolicited resumes.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • CoffeescriptLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • SageCRM
    • SalesforceCRM
    • MarketoEmail
    • MarketoLead Gen

Location

480 Pleasant Street, Watertown, MA 02472

An Insider's view of Markforged

What are some social events your company does?

Our office has periodic happy hours and company offsite parties, as well as a weekly all-hands meeting where different teams present and lunch is served.

Daniel

Content Engineer

What does your typical day look like?

Every day for me is a little different. Typically, I'd start the day by checking on the results of some multi-day experiments or pull parts out of experimental furnace runs for our metal system. Later in the day, I'd kick off the next set of experiments, which could be something like a regular print or a special furnace run.

Michelle

Materials R&D Engineer

What makes someone successful on your team?

We're taking risks here with new technology, and we're asking our clients and partners to do a lot of the same, but we have data that shows that it's worth it. And as we move forward, we're going to continue needing the space. Be ready to move fast, learn, and adapt to changes as they come and as we scale.

Lauren

Enterprise Business Development Representative

What unique initiatives do you have that encourage innovation?

For the last hundred years, machines have been unaware of what they’re creating and would happily waste millions of dollars producing out-of-spec parts. We’re going to fix that by connecting the machines that make parts, and the ones that inspect them, with a powerful AI software.

Greg Mark

Founder and CEO

What's the biggest problem your team is solving?

I think one of the most challenging things as a print systems engineer is learning all the technical and non-technical aspects of our business. We have to know a lot, kind of like a jack of all trades. We have to have our fingers on the pulse of a lot of different teams so that we have a holistic picture of what's going on.

Dalton

Print Systems Engineer

What are Markforged Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Markforged provides up to 12 weeks of parental leave to eligible employees.
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Markforged has a take what you need vacation policy.
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
We have plenty of controllers for video games - and ping pong tables in both offices.
Stocked Kitchen
Snacks, hot and cold coffee, gourmet tea selection, soda, Soylent, yogurt, string cheese, fruit and veggies!
Some Meals Provided
Markforged provides free catered lunch every Tuesday.
Happy Hours
Weekly Friday happy hours and quarterly Work Anniversary Celebrations.
Parking
Free, dedicated employee parking lots.
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Markforged offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Promote from within
Paid industry certifications
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