Senior B2B Marketing Associate
Are you looking to join the marketing team at a dynamic and fast-paced technology company? The CarGurus B2B Marketing team is looking for an enthusiastic team player to drive results on its direct marketing efforts to automotive dealers. A successful Senior B2B Marketing Associate will be able to juggle multiple different projects, has a passion for marketing and strong analytical skills to drive results.
This person will be responsible for developing and executing B2B marketing campaigns and initiatives, focusing on driving demand for CarGurus products across a variety of new and proven channels. Within this dynamic role, responsibilities include:
- Own workflows and execution for all acquisition lead and demand generation campaigns including email, advertising, direct mail, webinars, and more
- Provide direction on webinar content and deliver webinars
- Own Account Based Marketing (ABM) program
- Identify need for and help develop new collateral and content
- Work cross-functionally to develop and manage new programs for specific target audiences
- Serve as point of contact and resource for sales team
- Manage 3rd party advertising partner relationships, as well as ad strategy, creative/experience, execution and reporting.
- Follow CarGurus brand positioning to develop high-quality creative
- Independently execute sophisticated marketing analytics to answer questions and drive results
- Manage tracking of acquisition marketing budget
- Analyze results of marketing campaigns and insightfully report on results
Qualifications
Your qualification ideally includes some or all of the following:
- 3-6 years of marketing experience, ideally in the B2B or inbound marketing space
- Strong organizational skills, ability to manage multiple priorities, and exceptional attention to detail
- Exceptional written and verbal skills
- Experience with Marketo, Salesforce, Looker, Google Analytics
- Experience with paid advertising channels such as Facebook and LinkedIn
- Experience evaluating marketing campaigns through analysis
- A desire to join a collaborative marketing team and to work with colleagues across the company