Senior Associate, Email Marketing Operations at CarGurus

| Cambridge
!Sorry, this job was removed at 12:08 p.m. (EST) on Friday, March 27, 2020

Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work’s made a real impact. We’re the most-visited car-shopping site in the US, and we’re expanding globally. Ready to come along for the ride?

We are looking for a Senior Associate, Email Marketing Operations to join us at CarGurus on our Consumer Marketing team! This role will be responsible for generating results on our email marketing and retention efforts to consumers. This position will report directly to the Director of Consumer Retention and will have significant cross-functional interaction with creative (copywriting and design), analytics, product, email development, and external email vendors.

What You’ll Do:
  • Develop strategies driven by data that are designed to nurture and further engage existing users that will lead to repeat visits and connections and long-term retention with the brand
  • Build, execute, and optimize marketing automation campaigns across the user lifecycle, with a focus on email and mobile marketing
  • Lead all aspects of the daily execution, optimization, and analysis of email marketing products
  • Coordinate the complete email production process including QA, partner approval, scheduling, and deployment of all one-time, automated, and triggered email campaigns
  • Prepare comprehensive project briefs and a messaging framework to communicate campaign objectives and collaborate with our internal creative team on producing assets that deliver campaign messaging in a clear and effective way
  • Monitor and delivers daily, weekly, and monthly metric reporting on email & app initiatives
  • Work cross-functionally with Creative, Product, Engineering, Legal, Data Integrity and the Analytics teams to efficiently deploy all emails
  • Analyze results and finds opportunities for testing and optimization
  • Run A/B tests, track, share, and apply findings to future emails to improve conversion
  • Partner with the Product and Engineering teams to implement product enhancements that will improve customer experience across platforms (web, mobile, app) and improve marketing ecosystem
  • Examine email strategies of key competitors and other brands outside of the industry to understand trends
Who You Are:
  • BA/BS degree or equivalent
  • 3-5 years of relevant marketing experience
  • Analytically oriented with a bias towards using data
  • Strong interpersonal skills and attention to detail
  • Experience with Iterable, Responsys, SFMC, IBM, Epsilon, Adobe, or other first-tier enterprise ESP a plus
  • Knowledge of major ISPs and email best practices
  • Ability to report out clearly and succinctly on results of an email send/email test
  • Ability to understand and make simple changes to HTML code
  • Collaborative and team based, ability to work across departments
  • Ability to handle opposing priorities with tight deadlines and work with multiple stakeholders
  • Strong program management skills with high attention to detail, while being fearless and creative when working on new email concepts to help us move/test quickly
  • Excellent verbal and written communication skills

At CarGurus, we invest in our people’s professional growth with everything from learning and development programs to tuition reimbursement. Want to work on projects that expand your skill set without sacrificing your work/life balance? You got it. We also strive to provide perks and benefits that employees actually care about like free lunch, commuter subsidies, and more. That includes equity in the company—our way of showing that we want you here for the long haul.

We work hard every day to build the world’s most trusted and transparent automotive marketplace, but trust and transparency don’t just apply to our consumers. They extend to our talent, too. We aim to create a workplace where everyone feels they can bring the ultimate expression of themselves and their potential—where you don’t just fit, you thrive. We don’t discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

In addition to the US, CarGurus operates sites in Canada, Germany, Spain, Italy, and the UK—with other markets on the horizon. We have offices in Cambridge, MA; Detroit, MI; Dublin, Ireland; San Francisco, CA and London, UK. Check out our careers page to learn more.

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Technology we use

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2 Canal Park 4th Floor , Cambridge, MA 02141
CarGurus' tech teams solve tough problems — sometimes by questioning the problem itself

What are CarGurus Perks + Benefits

Volunteer in Local Community
CarGurus participates in local volunteer activities such as the The Boston Children's Hospital Corporate Cup Challenge, The Freedom Run 5k, etc.
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
CarGurus has committees that are re-elected annually and manage events and programs such as the Charitable Giving Committee and Community Council.
Open Door Policy
Team-Owned Deliverables
Group Brainstorming Sessions
Open Office Floor Plan
Dedicated Diversity/Inclusion Staff
Unconscious Bias Training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
CarGurus offers company equity in the form of Restricted Stock Units.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Return-to-Work Program Post Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and Learns
Cross-Functional Training Encouraged
Promote from Within

Additional Perks + Benefits

We provide a competitive benefits package including health, dental, and 401K match. We also offer 16 weeks paid primary caregiver leave and 2 weeks secondary caregiver leave. In addition, we also offer perks including gym memberships, commuter passes, daily catered lunches, company outings and more.

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