SEM Manager at Dynatrace

| Waltham
!Sorry, this job was removed at 11:28 a.m. (EST) on Wednesday, March 25, 2020
Under the general guidance of the Web & Online Marketing Manager, the SEM Manager, will be responsible for the development and implementation of strategies aimed at driving traffic to Dynatrace’s company website through search engines. Utilizing search engine optimization tactics, the SEM Manager will build into our website design and html code keyword ranking, backlinks, meta tagging, title tagging and indexing activities. Additionally, this role will be responsible for monitoring, identifying trends and translating data into tactics for revising strategy.
 

Responsibilities: Search Engine Optimization – The Senior SEM Specialist will understand SEO best practices and how to leverage SEO to increase quality organic traffic to the website. This position will:

  • Have a strong understanding of the behaviors of search engines, keyword research, and advertising techniques.
  • Learn and expand on current SEO best practices to audit the website and evaluate the existing pages and content offerings.
  • Optimize and edit new and existing content to improve ranking and search visibility for target keywords using SEO tools and web analytics.
  • Perform keyword research to identify new target keywords in our markets.
  • Develop and publish content to include keywords or phrases that will increase traffic to the website. Design meta data leveraging current best practices.
  • Stay up to date on SEO best practices and changes to search engine algorithms

Search Engine Advertising – The Senior SEM Specialist will understand SEA best practices and how to leverage paid advertising to increase conversions and increase the quality of traffic to the website. This position will:

  • Support the daily management of paid marketing campaigns that include Lead Generation, SEM, Display, Paid Social and Group Marketing.
  •  Assist in the development and management of group marketing programs
  • Monitor quote activity, spend/budget and efficiency metrics on a daily basis to ensure goals are being achieved
  • Research issues and provide recommendations to resolve problems pertaining to marketing activities and/or programs that are not meeting the needs of the target market.
  • Contribute to other projects as needed

Requirements:

  • Bachelor’s degree in Marketing, Business or similar field, or similar experience required.
  • 4-7 years of experience in Marketing supporting a technology company.
  • Strong knowledge of SEO best practices and experience performing keyword research.
  •  Has a passion for learning the latest SEO trends and strategies
  • Familiarity with SEO tools (Search Console, MOZ, SEMrush, Ahrefs. etc.)
  • Analytical thinker with the ability to interpret results to drive change
  • Knowledge of a web analytics tool (e.g. Google Analytics)
  • Strong communication skills and comfortable presenting concepts and deliverables to internal and external clients and vendors
  • Ability to work autonomously and have excellent attention to detail. Must be highly motivated

3 reasons to become one of us:

  • People and team – Inspiring each other rather than competing against each other is the approach motivating our team and our work.
  • World leading technology – Dynatrace developed the first software intelligence platform, powered by AI. Reinvest the future together with us.
  • International & local – We are a diverse team of driven, honest and helpful people. Through teamwork we create innovations that support our customers around the globe.

Transform your career with the leaders transforming the industry.
Dynatrace provides software intelligence to simplify enterprise cloud complexity and accelerate digital transformation. With AI and complete automation, our all-in-one platform provides answers, not just data, about the performance of applications, the underlying infrastructure and the experience of all users. That’s why many of the world’s largest enterprises trust Dynatrace to modernize and automate enterprise cloud operations, release better software faster, and deliver unrivaled digital experiences.
 
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an equal opportunity employer and VEVRAA Federal Contractor. We consider all qualified applicants of diverse background and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, veteran status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected] Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement.
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • AWSLanguages
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • AngularFrameworks
    • DB2Databases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • DynatraceAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement

Location

Just 11 miles west of Boston, you'll find the Dynatrace headquarters, placed outside the bustle of the city in the tech-hub of Waltham.

An Insider's view of Dynatrace

How would you describe the company’s work-life balance?

Dynatrace has provided me with the tools and flexibility to work remotely (when needed) which has allowed me opportunities to be an involved, present parent and have the option to travel while still fulfilling the obligations to the organization I support.

Joe Callina

Lead Sales Recruiter

What does your typical day look like?

I start going through my Salesforce tasks and running through my Cadences in SalesLoft -- this consists of sending targeted emails, executing campaigns, and cold calling. Throughout the day I'm always on LinkedIn where I read any posting from my Named Accounts, read through profiles and network. I then communicate these findings with my Reps.

Kristen Armata

Sales Development Representatives NORAM

How does the company support your career growth?

Dynatrace has a fantastic training program in place to support new hires! The SDR team continues that training with weekly, monthly, and quarterly enrichment to help new employees gain the skills needed to be successful!

Jamie Mallett

Partner Program Manager NORAM

How do you make yourself accessible to the rest of the team?

From the time the new employees attend boot camp to their time in the field around the world, I make myself available to every rep, manager, SE...the entire organization for sales calls, employee meetings, partner calls, events, etc. I have direct communication with team members daily and I give everyone my number and they know they can call me.

Steve Pace

SVP, Global Sales

How has your career grown since starting at the company?

I’ve been with Dynatrace for 2+ years now and it’s incredible to look back and see how I’ve grown professionally over that time. From launching a company-wide employee advocacy program to having the opportunity to teach incoming “Dynatracers” about the benefits of social media.

John Rocker

Social Media Manager

What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in Local Community
Greater Boston Food Bank. Cradles 2 Crayons.
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
Open Door Policy
Group Brainstorming Sessions
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary with no maximum.
Dental Benefits
Our dental plan covers $2500 of expenses.
Vision Benefits
Annual eye exams are $10 co-pay with $140 for glasses and contact lenses.
Health Insurance Benefits
Acme's health insurance policy covers up to 80% of out of pocket expenses.
Life Insurance
Life insurance is equal to 1.5 times an employee's annual salary.
Pet Insurance
Our pet insurance policy covers up to 90% of out of pocket expenses.
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Dynatrace, Inc. 401(k) retirement plan offers pre-tax and after-tax contributions, a wide spectrum of investment options, loans and a year-end True-up.
401(K) Matching
Dynatrace, Inc. provides employees with a 401(k) matching plan managed by Fidelity. We match 6% of contributions up to 3% of an employee's annual gross pay.
Employee Stock Purchase Plan
Dynatrace, Inc. offers qualified employees to purchase company shares at a 15% discount.
Child Care & Parental Leave Benefits
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Acme Co. employees receive between 15 and 25 days per year of paid time off based on years of service.
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees have unlimited Sick days.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Dynatrace, Inc. offers pre-tax commuter benefits for all employees.
Game Room
Our game room includes Ping Pong, Pool Table, Video Games.
Stocked Kitchen
Dynatrace, Inc. has a fully stocked kitchen including unlimited snacks, coffee, tea.
Professional Development Benefits
Promote from Within
Online Course Subscriptions Available
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