Oh Snap!
This job is no longer active - but you can still view the details below.

Segment Marketing Manager, Entrepreneur

| Greater Boston Area
We’re looking for a strong marketing professional to join our team!
As a Segment Marketing Manager, you’ll be responsible for leading our understanding of and go-to-market approach for entrepreneurial ecommerce brands. This role is equal parts marketing strategist and practitioner -- and 100% customer-centric. The successful candidate will be just as comfortable with win-loss analysis and making recommendations for distribution channels as they are chatting up existing and prospective Klaviyo customers and making copy suggestions for our website.
Core responsibilities include:
Market research. Calculate the total addressable market for entrepreneurial ecommerce brands. Use a combination of quantitative and qualitative research to identify market problems and opportunities. Document and distribute competitive momentum. Identify reasons why we are and are not successful with the market segment today.
Strategic messaging development. Translate market research into a compelling narrative for every stage of the buyer journey. Work closely with your marketing team peers to define how best to articulate that narrative across each touchpoint, and monitor the experience we deliver to entrepreneurial ecommerce brands to ensure we’re communicating effectively.
Segment-specific marketing planning. Use market research and messaging strategy to develop a go-to-market plan specific to your audience segment. Define key channels, content types, and activities to ensure we’re effective at reaching ecommerce entrepreneurs, making them aware of Klaviyo, and motivating them to consider our product.
Persona development & training. Refine and/or develop personas specific to your market segment. Ensure those personas and any supporting materials are kept up-to-date, and work across the organization to help develop and strengthen understanding of and empathy for ecommerce entrepreneurs.
Your success requires close collaboration with your peers in marketing, as well as those in sales, success, and product management team. Your success will ultimately be measured against growth in monthly recurring revenue in your customer segment.
Getting Started / Key Outcomes

In the first 30 days, you’ll have:

  • Gotten up to speed on our product, business, and company
  • Analyzed historic business performance against your segment
  • Spoken to at least 10 customers in your segment

Within 90 days, you’ll have:

  • Conducted market sizing & penetration analysis
  • Development a segment-specific SWOT analysis
  • Refined existing customer personas & kicked off cross-company training

Before you hit your first year anniversary, you’ll:

  • Have measured brand awareness and market opportunity for your segment.
  • Improved business performance tracking against your segment
  • Contributed to 100% Y-Y growth in your market segment

About You
You’re a strong marketer who defaults to a customer-first perspective. You love learning everything there is to know about your audience, and you’re exceptionally skilled at transforming that understanding into a compelling marketing strategy. You’re a strong verbal and written communicator; you love being deep in the weeds of market research, but can just as easily get into copywriting. You’re a goal oriented natural leader who is comfortable working cross-functionally, and you don’t need to fall back on reporting lines in order to rally others in the organization to your point of view. While it’s not a requirement for the role, you probably have or have at least considered an MBA. You’re motivated by a high growth environment and teamwork. And most importantly, you have a sincere passion helping entrepreneurs succeed.
About Us
Klaviyo is a high growth Boston startup that prides itself on building a large, fast-moving, and sustainable business. Our marketing software is helping more than 10,000 innovative ecommerce brands get better at connecting with their customers. We’re deeply passionate about learning, solving tough problems, and helping one another level up in all things. Working at Klaviyo means you’ll work on things you never imagined you would; you’ll grow in ways you didn’t consider possible; and you’ll do the best work of your career with people who are just as motivated and talented as you are. If this sounds like your ideal place to work, drop us a note!

Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station.

An Insider's view of Klaviyo

What’s the vibe like in the office?

The simplest way I would describe the Klaviyo office is "energy". From the minute you start your day there's an excitement that everyone is working toward the common goal of helping businesses grow. It's a pretty amazing thing to be a part of and you can really feel it.

Jon

Director of Community Management

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Staff Accountant

How would you describe the company’s work-life balance?

As a working parent I feel incredibly excited to work at Klaviyo because I feel so supported in two amazing roles - Director of Customer Success and Parent to a 3 year old. Being able to develop an amazing team without worrying about being judged for making time for my family is one of the many things that makes Klaviyo special.

Rach

Director

What are Klaviyo Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
We have a diversity and Inclusion committee that sponsors monthly company-wide activities to educate and enrich our employees.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance that covers 60% of annual salary.
Dental Benefits
Our dental plan covers : 100% for preventative care., 80% for basic restorative, 50% for major restorative.
Vision Benefits
Our vision benefits plan covers 100% for annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary up to 300k.
Pet Insurance
We offer discounted pet insurance through our insurance provider.
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) Matching
Company Equity
Klaviyo offers equity packages to full time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave.
Flexible Work Schedule
Klaviyo provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Klaviyo offers unlimited time off.
Paid Holidays
Paid Sick Days
Klaviyo offers unlimited time off.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Klaviyo offers Tax preferred transit and parking plans for employees.
Company Outings
Klaviyo Hosts bi-annual company parties and milestone celebrations when targets are reached ! ( usually once a year)
Game Room
Klaviyo offers ping-pong tables, and a number of different gaming consoles for employee use.
Stocked Kitchen
Klaviyo offers a WELL STOCKED FREE kitchen with snacks and drinks for all employees.
Some Meals Provided
Klaviyo often surprises employees with free breakfast or meals and Free lunch on Wednesdays for all!
Happy Hours
Happy hours are hosted Once per week on Fridays!
Parking
There is a parking garage in the building.
Fitness Subsidies
Klaviyo offers 3 months of subsidised gym membership.
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $3000 for continuing education.
Lunch and learns
Klaviyo hosts weekly Lunch and Learns.
Promote from within
Continuing Education stipend
We offer $3000 annualy for continuing education.
More Jobs at Klaviyo36 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
HR
Marketing
Operations
Product
Sales
Operations
new
Boston
Design + UX
new
Boston
Operations
new
Boston
Sales
new
Boston
Sales
new
Boston
Marketing
new
Boston
Developer
new
Boston
Sales
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Sales
new
Boston
Developer
new
Boston
Sales
new
Boston
Design + UX
new
Boston
Developer
new
Boston
Product
new
Boston
Developer
new
Boston
Product
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Operations
new
Boston
Operations
new
Boston
HR
new
Boston
Operations
new
Boston
Sales
new
Boston