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Segment Marketing Manager, Entrepreneur

Klaviyo
| Hybrid
Sorry, this job was removed at 11:02 a.m. (EST) on Thursday, December 13, 2018
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We’re looking for a strong marketing professional to join our team!

As a Segment Marketing Manager, you’ll be responsible for leading our understanding of and go-to-market approach for entrepreneurial ecommerce brands. This role is equal parts marketing strategist and practitioner -- and 100% customer-centric. The successful candidate will be just as comfortable with win-loss analysis and making recommendations for distribution channels as they are chatting up existing and prospective Klaviyo customers and making copy suggestions for our website.

Core responsibilities include:

Market research. Calculate the total addressable market for entrepreneurial ecommerce brands. Use a combination of quantitative and qualitative research to identify market problems and opportunities. Document and distribute competitive momentum. Identify reasons why we are and are not successful with the market segment today.

Strategic messaging development. Translate market research into a compelling narrative for every stage of the buyer journey. Work closely with your marketing team peers to define how best to articulate that narrative across each touchpoint, and monitor the experience we deliver to entrepreneurial ecommerce brands to ensure we’re communicating effectively.

Segment-specific marketing planning. Use market research and messaging strategy to develop a go-to-market plan specific to your audience segment. Define key channels, content types, and activities to ensure we’re effective at reaching ecommerce entrepreneurs, making them aware of Klaviyo, and motivating them to consider our product.

Persona development & training. Refine and/or develop personas specific to your market segment. Ensure those personas and any supporting materials are kept up-to-date, and work across the organization to help develop and strengthen understanding of and empathy for ecommerce entrepreneurs.

Your success requires close collaboration with your peers in marketing, as well as those in sales, success, and product management team. Your success will ultimately be measured against growth in monthly recurring revenue in your customer segment.

Getting Started / Key Outcomes

In the first 30 days, you’ll have:

  • Gotten up to speed on our product, business, and company
  • Analyzed historic business performance against your segment
  • Spoken to at least 10 customers in your segment

Within 90 days, you’ll have:

  • Conducted market sizing & penetration analysis
  • Development a segment-specific SWOT analysis
  • Refined existing customer personas & kicked off cross-company training

Before you hit your first year anniversary, you’ll:

  • Have measured brand awareness and market opportunity for your segment.
  • Improved business performance tracking against your segment
  • Contributed to 100% Y-Y growth in your market segment

About You

You’re a strong marketer who defaults to a customer-first perspective. You love learning everything there is to know about your audience, and you’re exceptionally skilled at transforming that understanding into a compelling marketing strategy. You’re a strong verbal and written communicator; you love being deep in the weeds of market research, but can just as easily get into copywriting. You’re a goal oriented natural leader who is comfortable working cross-functionally, and you don’t need to fall back on reporting lines in order to rally others in the organization to your point of view. While it’s not a requirement for the role, you probably have or have at least considered an MBA. You’re motivated by a high growth environment and teamwork. And most importantly, you have a sincere passion helping entrepreneurs succeed.

About Us

Klaviyo is a high growth Boston startup that prides itself on building a large, fast-moving, and sustainable business. Our marketing software is helping more than 10,000 innovative ecommerce brands get better at connecting with their customers. We’re deeply passionate about learning, solving tough problems, and helping one another level up in all things. Working at Klaviyo means you’ll work on things you never imagined you would; you’ll grow in ways you didn’t consider possible; and you’ll do the best work of your career with people who are just as motivated and talented as you are. If this sounds like your ideal place to work, drop us a note!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • CSSLanguages
    • PythonLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • DockerFrameworks
    • GatsbyFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • TerraformFrameworks
    • NoSQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • Monday.comManagement
    • WordpressCMS
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • StoreLeadsLead Gen
    • LinkedIn Sales NavigatorLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • Monday.comProject Management

Location

We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station. We also have offices in Denver, London and Sydney.

An Insider's view of Klaviyo

What's something quirky about your company?

There are a lot of quirky things about Klaviyo - from our love for Nicolas Cage to our need to use gifs and emojis in any and all communications. But the quirkiest, or most unexpected, thing about Klaviyo is how kind, genuine, and caring each person is here. Every day you’ll have the opportunity to work with folks that truly care.

Natalie

Senior New Hire Specialist

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Senior Billing Specialist

How do you empower your team to be more creative?

We give people the means to learn, be it an unlimited budget for books or whatever is going to make you better. We’re going to give engineers the ability to go to conferences of their choice — this is a deeply personal thing that people need to be passionate about and be able to learn.

Allen

Chief Technology Officer

What are Klaviyo Perks + Benefits

Klaviyo Benefits Overview

Klaviyo values our employees' health, wellbeing, and professional development. We take pride in our benefits, programs and perks. One of our core values is "Klaviyos are always learning." We offer a robust learning stipend to bolster your professional interests (or learn a new language), leadership training to all Klaviyos (including individual contributors and managers), coaching for all Klaviyos, and a book reimbursement policy. Additional benefits include flexible paid time off, employee referral bonuses, commuter/transit expenses, fitness reimbursements, premium mental and emotional wellbeing programming, and a fun company atmosphere. Diversity, equity and inclusion is woven throughout our Klaviyo fabric - from Klaviyo Resource Groups to company-wide programming. Over 70 percent of our employees participate in one of our ten global Klaviyo Resource Groups! We also offer competitive salaries and 401K match through Principal.

Culture
Volunteer in local community
Klaviyos are offered paid time off to volunteer in their local community. In 2022 we volunteered with local organizations like Build Boston, Cradles to Crayons, and the Emerald Necklace Conservancy
Partners with nonprofits
All our Klaviyo Resource Groups are provided a donation budget for mission aligned causes. Our TA team also partners with nonprofits like Thrive Scholars, and Hack Diversity, and the Upward Project.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Klaviyo provides employees with a flexible work schedule that includes core hours, flexible start and end times.
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Klaviyo has made significant investment in diversifying our management team at every level, from first level leaders and our executive leadership team to our Board of Directors.
Mandated unconscious bias training
Unconscious bias is embedded into all of our trainings - from interview to manager trainings. This is not a one-time thing, but a continuous area of focus and commitment for us.
Mean gender pay gap below 10%
Diversity employee resource groups
We have a robust resource group community at Klaviyo. We foster events that teach around intersectionality so we can all learn and grow together. Each department also offers unique programming.
Hiring practices that promote diversity
We have policies in place to ensure a fair and equitable hiring process, while also customizing recruiting strategies for specific roles because we know it's not a one-size fits all.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo's healthcare & dependent care FSAs help employees cover out-of-pocket medical, dental and vision expenses, as well as qualified childcare expenses with contributions up to the IRS maximum.
Disability insurance
Our short and long term disability insurance benefit pays 60% of an employee's annual salary (OTE if applicable). We also cover the 40% gap in pay for the first 6 weeks of any approved medical claim.
Dental insurance
Our dental plan covers : 100% for preventative care, 80% for basic restorative, 50% for major restorative. As well as services like adult orthodontics.
Vision insurance
Our vision benefit plan offers access to enhanced plus providers, as well as 100% coverage for annual eye exams with $150 allowance for glasses and contact lenses each.
Health insurance
Klaviyo offers 3 health insurance plans with BCBS. Employees who select the High Deductible Health Plan receive up to $2,000/year to fund a Health Savings Account.
Life insurance
Life insurance is equal to 1 times an employee's annual salary up to $300,000. Additionally, Accidental Death & Dismemberment coverage is offered equal to the group life benefit.
Wellness programs
Klaviyos may be reimbursed up to $200 for online and app-based classes, exercise equipment, financial health programs, etc. Additionally, BCBS provides Klaviyos up to $150 / year for fitness expenses.
Mental health benefits
We offer robust and comprehensive mental and emotional well-being programming through Modern Health. Customizable care encompasses therapy, coaching, self-paced courses and more.
Financial & Retirement
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) matching
Klaviyo's 401(k) retirement plan matches an employee's contributions up to 4% of their annual base salary, with immediate vesting for matched contributions.
Company equity
Klaviyo offers equity packages to all full time employees, vesting over a four-year period.
Child Care & Parental Leave Benefits
Generous parental leave
Klaviyo guarantees all new parents (birth, adoption, foster care) 16 weeks of 100% paid parental leave, with an additional medical recovery leave for birthing parents.
Family medical leave
Klaviyo offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
We have an unlimited flexible paid time off policy and employees are encouraged to take a minimum of 4 weeks off per year.
Paid volunteer time
In line with our value to make the world more equitable, Klaviyos are encouraged to use their flexible paid time off policy to volunteer and give back to their local communities.
Paid holidays
Paid sick days
Klaviyos can leverage their flexible paid time off when experiencing an illness.
Office Perks
Commuter benefits
Klaviyo offers tax preferred transit and parking plans for employees in the Boston office and contributes $50 per month to the transit or parking plan.
Company-sponsored outings
Klaviyo has regular in-person team offsites, as well as virtual activities like trivia nights, cooking classes craft workshops.
Free snacks and drinks
Klaviyo offers a well stocked kitchen with free snacks and drinks for all employees.
Some meals provided
Klaviyo often surprises employees with free breakfast or lunches.
Company-sponsored happy hours
Our Boston office hosts regular wine Wednesdays. In addition, individual teams and Klaviyo Resource Groups often gather for their own happy hours.
Onsite office parking
There is a parking garage underneath the building.
Recreational clubs
We have a number of Slack channels for Klaviyos with shared interests such as cooking, woodworking, 3D printing, and more!
Relocation assistance
In certain cases, for new hires in roles that are required to be in the Boston office, there is the potential for relocation assistance to be offered.
Fitness stipend
Klaviyos may be reimbursed up to $200 for exercise classes, equipment, financial health programs, etc. Additionally, BCBS provides Klaviyos up to $150 / year for fitness and weight loss programs.
Home-office stipend for remote employees
Depending on role, all employees receive a one time $500-1000 reimbursement to set up their home office, as well as a $65 monthly stipend for ongoing costs.
Onsite gym
Professional Development Benefits
Job training & conferences
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses. You can also use your learning stipend to learn a new language!
Tuition reimbursement
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses.
Lunch and learns
Klaviyo hosts weekly Munch 'n Learns, which are open to all employees.
Promote from within
Mentorship program
All new Klaviyos are given a K-buddy mentor in their first week to help them adjust to all things Klaviyo.
Continuing education stipend
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses.
Online course subscriptions available
Customized development tracks
Paid industry certifications
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses.

Additional Perks + Benefits

At Klaviyo, we believe everyone should have access to coaching: that's why we offer confidential mental, financial, professional, physical and social coaching to every Klaviyo through Modern Health. Klaviyos are inherently curious, which is why we offer all employees our Klaviyo Books Program - if you want to read it, we'll pay for it! From Harry Potter, to Learn Python the Hard Way, to Dare to Lead, we've got you covered.

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