The Role

The Regional Marketing Specialist is a key member of the Marketing & Communications team, as well as the Northeast market team. S/he will act as the local marketing expert and will be responsible for generating marketing qualified leads and increasing brand awareness and consideration. S/he will develop and implement a comprehensive local marketing strategic plan.

S/he will work very closely with Market leadership, Marketing and Sales teams and practice teams.

The position will be based in Boston, MA and will report directly to the Senior Manager of Regional Marketing in Boston, MA with a strong dotted line report into the Northeast Operations Lead. This position is based in Boston, MA and involves regular travel to each practice location in the Northeast region (Medford, MA, Hyde Park, MA, CT & Hanover, NH) against prioritized initiatives. The Specialist will have no single office, but instead will typically spend time between practices and the Nest office in Boston.

Specific Responsibilities & Expectations

This is an amazing opportunity for someone with significant—and broad—Marketing experience who would like to play a key role in a high growth, innovative healthcare company. Specific responsibilities will include:

• Identify, understand and communicate specific market communities and nuances including SWOT
• Identify, present and implement local marketing plan to drive measurable brand consideration and patient growth, which may include local partnerships/sponsorships, advertising and events, etc.
• Drive patient referral channel working closely with practice teams
• Support Channel Sales team with marketing to Agents
• Lead marketing program directives and facilitate feedback to and from local teams
• Manage local marketing budget
• Manage and track against key performance indicators
• Develop local story ideas and content for social media, blogs, PR and other content opportunities
• Support website content and updates
• Develop patient-facing communications around updates and changes
• Responsible for ensuring all in-market messaging and materials remain on brand

Qualifications

• Bachelor's Degree in Marketing or Business preferred
• 3-5 years of marketing experience required
• Deep understanding of the local communities
• Proven track record in a lead generation environment
• Experience and success with lead generation and marketing within the healthcare industry a plus
• Must have strong communication skills and able to work across cross-functional teams.
• Strong attention to detail and ability to execute on multiple priorities in a fast-paced environment.
• Strong analytical and project management skills required.
• Creative thinker and problem solver
• Self starter
• Team player who is driven by our mission to restore humanity to healthcare