Product Marketing Manager at Markforged (Watertown, MA)

| Watertown
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Product Marketing is the art and science of working collaboratively - with product, marketing, sales, and channel - to define and deliver a company’s total value to our audience and customers. We use our knowledge of the customer, market, and competitive intelligence to connect customer needs to value-based Markforged solutions that differentiate us to drive growth in the market. The team draws on its market and customer expertise to provide go-to-market leadership, drive new product introductions, and create messaging, positioning, content, and sales tools.

Product Marketing Managers work on highly impactful and visible cross-functional programs that accelerate sales, unlock revenue growth, increase demand for our product, and build awareness of Markforged. Our challenge is to explain to the market new and complex technology in a distilled way that our customers get. The one commonality across Product Marketers at Markforged is inherent curiosity about the additive manufacturing revolution who want to tell the story.

Come join our team and help us define and tell our story about reinventing manufacturing today so that our customers can build anything they imagine tomorrow.

What will you own?

Go-To-Market

  • Collaborate on go-to-market strategy for new and existing products 
  • Drive go-to-market launches, announcements, and campaigns programs, as needed
  • Align business value to product offerings and connect to market through messaging and positioning
  • Communicate the vision and value of new products to the sales team
  • Work cross functionally to tell the Markforged story and act as a thought leader

Market Research

  • Contribute to market research projects to better understand the market and gather intelligence to help inform product decisions and messaging
  • Analyze competitive landscape as needed 
  • Spend time with customer base to bring the “voice of the customer” to all that we do - from content creation to market requirements for new and existing products

Content Creation 

  • Develop and maintain sales tools that facilitate the selling process
  • Create compelling marketing content such as case studies, videos, website copy, and blog posts

Technical Acumen

  • Be a product evangelist internally and with customers
  • Bring technical depth to content strategy

Program Management

  • Achieve alignment and buy in from marketing and sales stakeholders 
  • Build processes to help us scale

Important Note:

Although we list out what we generally look for, we are very likely missing other attributes and skills that you have that could make you a great fit, but are not currently listed. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%. The point we’re getting at, it doesn’t hurt to take a chance and apply!

What you have:
  • 2+ years product marketing experience or other directly transferable experience
  • Customer obsession
  • Ability to dig in and translate technical content into compelling messaging
  • Enthusiasm and demonstrated success working with and leading cross-functional teams to get things done
  • Experience working with sales and competitive analysis
  • Equally comfortable and experienced as both a data driven and a creative problem solver
  • Excellent writing, presentation, and communication skills
  • Bonus if you have experience working in 3D printing ecosystem and/or marketing to manufacturing customers
  • Bonus if you have both hardware and SaaS product marketing experience
  • We use Apple computers and Google collaboration tools. While experience with these tools is not required, the ideal candidate will be excited to broaden their knowledge and embrace change.
Why Markforged?
Help us reinvent manufacturing. 
We are reinventing manufacturing so that engineers can build anything they imagine.
 
We are one team that wins together!
You will be engaging every day with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products.
 
Perks & Benefits
For all US-based roles, we offer a competitive compensation package and a full suite of benefits, including medical insurance, dental insurance, vision insurance, 401(k), parental leave, commuter benefits, open PTO policy, and more. Our work environment includes casual dress, a fully stocked kitchen, bike storage, free parking, weekly catered lunches, and fitness perks. You will have unlimited access to our 3D printers for professional and personal parts!
 
Please be aware that the Company requires all employees [who are required to work onsite, whether regularly or sporadically] to be vaccinated for COVID-19. This position will require the successful candidate to show proof of a vaccination. The Company is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
 
Markforged values the differences among our employees and provides equal employment opportunities to all employees and applicants for employment. These differences include but are not limited to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. This goal emphasizes the development of inclusive work environments that capitalize on each employee’s skills, experience, and unique perspectives as we strive to achieve an unparalleled standard of excellence.
 
To all recruitment agencies: Markforged does not accept agency resumes. Please do not forward resumes to our jobs alias or Markforged employees. Markforged is not responsible for any fees related to unsolicited resumes.
 
 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • CoffeescriptLanguages
    • jQueryLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • SageCRM
    • SalesforceCRM
    • MarketoEmail
    • MarketoLead Gen

Location

480 Pleasant Street, Watertown, MA 02472

An Insider's view of Markforged

What are some social events your company does?

Markforged really cares about giving employees the opportunity to celebrate company milestones and bond outside of the context of work. We celebrate product launches, big wins, and holidays with outings. In addition to company milestones. My personal favorite social “events “ are the informal Friday afternoon happy hours at the office.

Daniel

Product Marketing Manager

How do you collaborate with other teams in the company?

One Team is a company value here. When making a 3D printer, we provide a dedicated build space to a cross-disciplinary team of engineers. These spaces become cultural bastions for promoting camaraderie, great music playlists, and company memes. This fun and inspirational environment for teams to collaborate is why our products are best-in-class.

Ariel

Principal Software Engineer

What makes someone successful on your team?

For someone to be successful on my team, I think they have to be enthusiastic and passionate about our systems and materials. We are always trying to make improvements, and being excited about how you can help our systems improve is essential! Passion and positivity have been the two qualities that helped me grow the most on my team.

Umema

Materials Print Engineer

How do your team's ideas influence the company's direction?

Markforged’s greatest asset is our #OneTeam. This is our DNA. All of the great ideas we’ve seen come to life at Markforged are because of our employees. I truly believe that we have the best team in additive manufacturing! It is because of their intellect, passion, commitment, and creativity that we’ve gotten to where we are today.

Shai Terem

Chief Executive Officer

What's the biggest problem your team is solving?

I think one of the most challenging things as a print systems engineer is learning all the technical and non-technical aspects of our business. We have to know a lot, kind of like a jack of all trades. We have to have our fingers on the pulse of a lot of different teams so that we have a holistic picture of what's going on.

Dalton

Senior Print Systems Engineer

What are Markforged Perks + Benefits

Culture
Partners with Nonprofits
We sponsor a Distinguished Black Engineer scholarship and Female Engineer scholarship through Bold.Org
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Markforged provides up to 12 weeks of parental leave to eligible employees.
Flexible Work Schedule
Remote Work Program
Work remotely on occasion as needed - especially during COVID no one is required to be in office unless deemed essential.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Markforged has a take what you need vacation policy.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
We have plenty of controllers for video games - and ping pong tables in both offices.
Stocked Kitchen
Snacks, hot and cold coffee, gourmet tea selection, soda, Soylent, yogurt, string cheese, fruit and veggies!
Some Meals Provided
Markforged provides free catered lunch every Tuesday.
Happy Hours
Weekly Friday happy hours and quarterly Work Anniversary Celebrations.
Parking
Free, dedicated employee parking lots.
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Markforged offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
Promote from within
Customized development tracks
Paid industry certifications

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