Product Marketing Manager

| Waltham
Dynatrace is changing the rules of software intelligence, so we’re looking for game-changing people. Big thinkers and doers that constantly push to the next level. Joining Dynatrace means being part of the team that has gone way beyond Application Performance Management and is defining Software Intelligence for the Enterprise Cloud. Redefining an industry is hard work and it takes focused, dedicated team players. Come get in the game.
As a product marketing manager at Dynatrace, you will be responsible for driving marketing strategy, messaging, go-to-market plans and sales enablement for one of our product lines. You will be the expert in buyers, their challenges, how they buy and their buying criteria, and will use that knowledge to create and deliver outstanding content, enable the sales team, and to ensure successful and consistent execution of product launches.
Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. You will collaborate closely across the marketing organization including demand generation, campaign management and field marketing teams to ensure effective and consistent messaging. Selected candidate will work with product management and field sales teams to identify and prioritize messaging, tools and content to support sales and product launch processes.

Primary Roles/Responsibilities:

  • Work closely with the product management teams to identify market opportunities and define market leading products
  • Develop and manage go-to-market product launch plans.
  • Drive development of key messages that resonate with target buyers new releases and campaigns.
  • Work closely with campaign team to define and support strategic marketing plans that are aligned with product line objectives.
  • Create sales tools to ensure that direct and indirect sales channels are able to effectively and consistently deliver the right messages to our target buyers.
  • Perform buyer and market research to understand industry trends and ensure resonant messages and effective marketing strategy.
  • Define, develop and deliver quality content that can be leveraged in marketing and sales activities and thought leadership.
  • Ensure Dynatrace products are represented consistently and effectively on the Dynatrace website and all other customer-facing materials.
  • Effectively communicate project status, issues and results.

Required Skills/Competencies:

  • BA or BS degree in business, engineering, computer science or related
  • MBA preferred
  • 5+ years experience in B2B software marketing
  • Background and industry knowledge in the infrastructure software space, with APM, AIOps, Log File Management, or Digital Experience specific experience preferred
  • Experience marketing SaaS solutions
  • Excellent written and verbal communications skills and strong presentation skills
  • Proven track record of developing strong and innovative content
  • Ability to convey complex ideas in a clear, concise manner
  • High energy and strong interpersonal skills
  • Self-starter with the ability to manage several projects in a fast-paced environment
  • Proven ability to ramp up quickly with detailed technical content, and to stay current with new product developments

Dynatrace provides software intelligence to simplify enterprise cloud complexity and accelerate digital transformation. With AI and complete automation, our all-in-one platform provides answers, not just data, about the performance of applications, the underlying infrastructure and the experience of all users. That’s why many of the world’s largest enterprises trust Dynatrace to modernize and automate enterprise cloud operations, release better software faster, and deliver unrivaled digital experiences.
 
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an equal opportunity employer and VEVRAA Federal Contractor. We consider all qualified applicants of diverse background and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, veteran status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected] Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement.
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

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Technology we use

  • Engineering
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Location

Just 11 miles west of Boston, you'll find the Dynatrace headquarters, placed outside the bustle of the city in the tech-hub of Waltham.

An Insider's view of Dynatrace

How would you describe the company’s work-life balance?

Dynatrace has provided me with the tools and flexibility to work remotely (when needed) which has allowed me opportunities to be an involved, present parent and have the option to travel while still fulfilling the obligations to the organization I support.

Joe Callina

Lead Sales Recruiter

What does your typical day look like?

I start going through my Salesforce tasks and running through my Cadences in SalesLoft -- this consists of sending targeted emails, executing campaigns, and cold calling. Throughout the day I'm always on LinkedIn where I read any posting from my Named Accounts, read through profiles and network. I then communicate these findings with my Reps.

Kristen Armata

Sales Development Representatives NORAM

How does the company support your career growth?

Dynatrace has a fantastic training program in place to support new hires! The SDR team continues that training with weekly, monthly, and quarterly enrichment to help new employees gain the skills needed to be successful!

Jamie Mallett

Partner Program Manager NORAM

How do you make yourself accessible to the rest of the team?

From the time the new employees attend boot camp to their time in the field around the world, I make myself available to every rep, manager, SE...the entire organization for sales calls, employee meetings, partner calls, events, etc. I have direct communication with team members daily and I give everyone my number and they know they can call me.

Steve Pace

SVP, Global Sales

How has your career grown since starting at the company?

I’ve been with Dynatrace for 2+ years now and it’s incredible to look back and see how I’ve grown professionally over that time. From launching a company-wide employee advocacy program to having the opportunity to teach incoming “Dynatracers” about the benefits of social media.

John Rocker

Social Media Manager

What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in local community
Greater Boston Food Bank. Cradles 2 Crayons.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary with no maximum.
Dental Benefits
Our dental plan covers $2500 of expenses.
Vision Benefits
Annual eye exams are $10 co-pay with $140 for glasses and contact lenses.
Health Insurance Benefits
Acme's health insurance policy covers up to 80% of out of pocket expenses.
Life Insurance
Life insurance is equal to 1.5 times an employee's annual salary.
Pet Insurance
Our pet insurance policy covers up to 90% of out of pocket expenses.
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Dynatrace, Inc. 401(k) retirement plan offers pre-tax and after-tax contributions, a wide spectrum of investment options, loans and a year-end True-up.
401(K) Matching
Dynatrace, Inc. provides employees with a 401(k) matching plan managed by Fidelity. We match 6% of contributions up to 3% of an employee's annual gross pay.
Employee Stock Purchase Plan
Dynatrace, Inc. offers qualified employees to purchase company shares at a 15% discount.
Child Care & Parental Leave Benefits
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Acme Co. employees receive between 15 and 25 days per year of paid time off based on years of service.
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees have unlimited Sick days.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Dynatrace, Inc. offers pre-tax commuter benefits for all employees.
Game Room
Our game room includes Ping Pong, Pool Table, Video Games.
Stocked Kitchen
Dynatrace, Inc. has a fully stocked kitchen including unlimited snacks, coffee, tea.
Professional Development Benefits
Promote from within
Online course subscriptions available
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