Product Marketing Manager at SmartBear

| Somerville
Sorry, this job was removed at 12:05 p.m. (EST) on Saturday, March 28, 2020
Find out who's hiring in Boston.
See all Marketing jobs in Boston
Think Bigger. Build Smarter. Create Great Software.
SmartBear helps the world’s most recognized companies develop the world’s best applications. SmartBear has played a role in the ride you ordered, the banking app you use, the item you posted for auction, or that flight you just purchased. SmartBear's award-winning suite of testing software enables organizations to meet frequent release deadlines without sacrificing software quality, all while reducing testing costs. Additionally, our award-winning collaboration software helps development, testing and management teams work together to produce high quality software elevating a business’ ability to communicate and complete objectives more efficiently.
SmartBear is expanding our Product Marketing team, to help fuel our continued success helping software organizations deliver great products. We are seeking experienced candidates well-suited to taking on software product marketing responsibilities, who have experience creating or offering products to architects, developers, QA engineers, DevOps teams and others involved in the Software Development Lifecycle. This is a great opportunity for someone with software product management, engineering, quality, or technical marketing experience to push their career to the next level, working closely with Marketing, Sales, and Product teams to drive these products further into the market through a transactional, high-velocity sales cycle.


  • Establishing and driving the overall go-to-market strategy for multiple products, including solutions and bundles of multiple products
  • Creating product messaging and positioning based on a deep understanding of, and empathy for customers
  • Being a thought leader in the industry and evangelizing SmartBear's story with customers, analysts, press, and other industry influencers
  • Traveling to events to speak and generally represent SmartBear
  • Developing new and maintaining existing product collateral such as product briefs, customer presentations, competitive analysis, and sales tools
  • Producing and delivering training material to educate and train sales teams and partners on product related value propositions
  • Leading product launches to customers, sales teams, analysts, and the press, working closely with marketing managers and product owners
  • Creating content including webinars, seminars, blog posts, and other avenues for use in demand generation programs


  • Bachelor’s degree in a technical discipline (computer science, engineering, etc)
  • 5+ years of experience in Product Marketing, or related, in a high-tech B2B environment
  • Master’s degree preferred (Engineering Management, Marketing, MBA, etc)
  • Excellent written and verbal communication skills with the ability to articulate technical capabilities and the value of products
  • Experience successfully briefing industry analysts as well as press and media
  • Passionate about technology and becoming an expert in areas of product marketing ownership
  • Ability to work in a team environment and with cross-functional teams and solve challenges collaboratively
  • Able to be a self-starter, to set priorities and maneuver the corporate environment
  • Ability to handle a fast paced environment, and the flexibility to adapt quickly to changing business needs

About Us
SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.
SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Sales & Marketing
    • SalesforceCRM


Our office overlooks the Mystic River and is surrounded by bars, restaurants, shopping, and is steps from the Assembly Orange line stop.

An Insider's view of SmartBear

What’s the vibe like in the office?

Everyone is very confident and engaged -both in our work and with each other. We're open minded and good listeners. Overall, we are high energy and the atmosphere is super positive. It feels like we're one big team, and you're comfortable speaking your mind because you know your teammates will be receptive and invested in moving things forward.


Talent Acquisition Specialist

What are SmartBear Perks + Benefits

SmartBear Benefits Overview

SmartBear is proud to offer a comprehensive benefits package designed to serve the needs of our employees. Just a few of which include:

-Great office perks including: $75 Sneaker reimbursement, free catered lunches on Friday's, and cold brew on tap
-Health benefits that offer varying levels of coverage and accessibility through Blue Cross Blue Shield
-Company-Paid benefits that protect you and your family from financial hardship
-Voluntary benefits to provide you with added security (We even offer Pet Insurance!)

Volunteer in local community
We've cleaned up the Mystic River, helped out at Rosie's Kitchen, and visted the YMCA
Friends outside of work
Eat lunch together
Intracompany committees
Our Culture Committee has put on parties for SmartBear families, hosted a chili cook off, ran charity drives, and much much more!
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 3 weeks of family medical leave.
Company sponsored family events
We have a Family Halloween Party every year!
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free breakfast on the last day of every month. Employees get free lunch on Friday.
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
We offer employees Paid on-site garage parking.
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Customized development tracks
Paid industry certifications
Budget for industry certifications is determined by departmental budget.
More Jobs at SmartBear2 open jobs
All Jobs