Product Marketing Manager
Product Marketing Manager
Boston | 2-5+ Year
Cybereason gives organizations the upper hand by taking an entirely new approach to cybersecurity with AI Hunting, the first AI-powered technology that answers the question “Am I under attack?” proactively, without manual effort.
Our Product Marketing team leads the go-to-market strategy for our comprehensive endpoint security platform and services packages. As a Product Marketing Manager on this team, you’ll work closely with sales, product management, demand generation, content, and marketing communications to ensure the market positioning and messaging for the Cybereason solution that differentiates our solution and enables our teams for success. We’re looking for an experienced Product Marketing Manager with a background in security, SaaS, or related enterprise technologies who knows what it takes to build incredible products and launch new features that will drive growth for the company.
RESPONSIBILITIES
- Develop & execute go-to-market strategies for Cybereason solutions including messaging, positioning, launch plans, enablement materials, market-facing documents, etc.
- Lead cross-functional, global launches of new features and products by collaborating with Product Management, Sales, Customer Success, Marketing, and other functional teams
- Partner with Product Management to build the next generation of Cybereason products and services by leveraging your knowledge of the target markets and buyer/user personas
- Be a thought leader in the industry and evangelize Cybereason solutions with customers, analysts, press, and other industry influencers
- Develop new and maintain existing product collateral such as datasheets, customer presentations, competitive analysis, and sales tools
REQUIREMENTS
- Proven experience leading launches and driving growth in a product and/or service line
- Passion for technology and becoming an expert in areas of product marketing ownership
- Excellent written and verbal communication skills with the ability to translate technical capabilities into meaningful value for prospects and customers
- Ability to handle a fast-paced environment, and the flexibility to adapt quickly to changing business needs
- Results oriented and self-motivated
- 5+ years of experience in enterprise software product marketing
- BS/BA required; MBA a plus
- Role based in Boston, MA