Product Marketing Manager

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Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.

 

Security is a significant growth area for CA Technologies. We are a leading vendor in this field with solutions that help customers build trust with users across multiple channels by controlling risk. We are currently looking for an energetic, creative Product Marketing Manager to promote and evangelize our portfolio of security solutions. The solutions include identity and access management, payment security, and privileged access management – covering both on-premise enterprise and multi-tenant cloud offerings.

 

The right individual will have a passion for creating and executing marketing content and programs that drives awareness, perception, and behavior. We are ultimately looking for someone with a hands-on, “never sit still” sense of curiosity and desire to engage audiences in new and interesting ways.

 

About this Role

  • Own, develop, and execute sales enablement and awareness programs. 
  • Create engaging marketing content that establish and communicate who we are, why we exist, and how our security solutions can benefit our customers;
  • Craft relevant, engaging content for digital marketing channels and tracking / measuring their effectiveness;
  • Oversee and manage security product pages to ensure content is fresh and engaging;
  • Plan and organize marketing webcasts (internal and / or community);
  • Collaborate with internal and external creative talent;
  • Partner with corporate brand and PR teams on messaging and communications;
  • Devise internal programs that foster excellence and creativity in marketing messaging.

 

What We’re Looking For:

  • Quality and execution driven. You can create engaging, high-quality marketing messaging and content for a variety of audiences and across a variety of digital mediums.
  • Current. You are acutely aware of, and experienced with, contemporary marketing channels, media, and techniques.
  • Highly creative. You thrive on solving problems and trying new things that push the status quo.
  • Entrepreneurial. You think and act like an owner, and can get things done with limited guidance and / or resources.
  • Persuasive. You are a natural storyteller that communicates well – both spoken and written – across functions and at all levels of an organization.
  • Collaborative and energetic. You have a great sense of humor, enjoy working with others, and are willing to learn (and fail) your way to success,.

 

Practical Requirements

  • 3 - 5 years of experience in marketing, branding, design, or product management;
  • Degree in Marketing, Business, or equivalent experience;
  • Excellent strategic planning and organizational ability;
  • Strong writing and communication skills;
  • A passion for content creation, branding, and marketing;
  • Ability to be based in one of the following offices: Burlington, MA, Santa Clara, CA, or Boulder, CO.
  • Ability to travel approximately 10 percent yearly.

 

If you want to fulfill your potential, be acknowledged for your achievements, and be given autonomy to make decisions for your business and customers; if you want to work with a company that respects you as an individual - recognizing both your needs at work and your responsibilities outside of it - then CA Technologies is where you belong.

 

At CA Technologies your passion and expertise can directly impact the business and you’ll help offer our customers practical approaches to delivering new, innovative services and value through IT.

 

We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.

 

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Location

Burlington is Boston's most buzzy northwest suburb and home to CA Technologies, a fashionable town center with distinctive dining and unique shops!

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