Product Marketing Manager
Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.
A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator. Tulip has also been named one of Energage’s Top Workplaces USA and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work” for 2023.
About You
You are a builder, and are interested in growing a new function at a growing start up. You love translating technical and abstract concepts into concise, accessible language. You work well with different stakeholders and can communicate needs and translate requirements across teams. You love storytelling and developing positioning that resonates with customers throughout their journey with Tulip. You’re a creative problem solver. You know how to prioritize projects and align creativity with key business results.
What skills do I need?
- Must have 3 - 5 years of B2B product marketing experience. You’ve launched multiple products and have opinions on what works and what doesn’t.
- Must have 2+ years experience managing people either directly or indirectly in a professional setting
- Familiarity with the manufacturing industry - process engineering, manufacturing engineering; industrial technology, or similar preferred
- Demonstrable problem solving skills
- Proven ability to manage complex, cross-functional projects to completion
- Ambitious with a growth mindset, and can lead projects with a high level of autonomy
Key Responsibilities
- Inform marketing strategy, sales enablement, and messaging with market, user, and competitive research.
- Develop a deep understanding of customer segments, buyer personas, and requirements to help inform strategy and content development.
- Own the end-to-end success of key Tulip use cases across life sciences, general manufacturing, and emerging verticals
- Own and optimize product launch content and promotion with internal and external partners.
- Generate high-quality product marketing content for prospective and existing customers including blog posts, webinar content, landing pages, product videos, and more
- Collaborate with the wider marketing team to drive product-qualified leads and engagement with new library content
- Partner with Content Marketing and Events to create sales enablement collateral that drives acquisition, conversion, and expansion.
Key Collaborators:
- Head of Portfolio Marketing
- Product Marketing
- Product management
- Demand Generation Marketing
- Solutions Marketing
- Sales Team
Working At Tulip
We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered.
We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:
Benefits of working with us include:
- Direct impact on product and culture
- Company equity
- Competitive benefits package including Health, Dental, Vision, HRA, Commuter, and non-matching 401k
- Flexible work schedule and unlimited vacation policy
- Fully stocked office kitchen with MWF meals and beer on tap
- Virtual company events and happy hours
- Fitness subsidies
We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.
