Indigo is a company dedicated to harnessing nature to help farmers sustainably feed the planet. With a vision of creating a world where farming is an economically desirable and accessible profession, Indigo works alongside its growers to apply natural approaches, grow healthy food for all, and conserve resources for future generations. Utilizing beneficial plant microbes to improve crop health and productivity, Indigo’s portfolio is focused on cotton, wheat, rice, corn, and soybeans. The company is headquartered in Boston, MA, with commercial and customer service based in Memphis, TN. www.indigoag.com

Responsibilities:

• Serve as the global go-to-market lead for Pricing Tool software feature and contract launches, collaborating across Pricing Services, Product Management, Marketing, Global Business Service and regional customer-facing teams to ensure a cohesive go-to-market approach and successful execution
  • Establish relationships with key regional go-to-market partners and stakeholders
  • Collaborate with regional go-to-market leader to launch Pricing Tool products and services
  • Closely partner with Global Business Service team to define new processes, implement required process changes, and ensure operational excellence
• Support regional go-to-market leader and closely collaborate to provide ongoing enablement to Marketing and regional customer-facing teams on our Pricing Tools story, competitive intelligence, positioning, and market trends
  • Partner with regional go-to-market leader to develop marketing requirements documents for assigned segments
  • Partner with Pricing Services and Product Management subject matter experts to assemble product requirement docs
  • Monitor global launch performance and provide in-market support, as needed
• Own and evangelize the Pricing Tools “voice of the customer” from concept to in-market execution
  • Partner with internal subject matter experts to contribute to existing deep, organizational customer understanding
  • Deliver field reports and insights to Offering, Pricing Services and Product Management teams to inform Pricing Tool product development and marketing activities
  • Develop deep customer persona expertise and constantly test hypotheses to build deeper understanding
• Own the Pricing Tools customer journey
  • Articulate the Pricing Tools customer experience and develop deep knowledge of their journey, including pain points, desired outcomes, and jobs
  • Champion key customer jobs-to-be-done and influence Offering, Pricing Services, and Product Management leadership to drive strategic prioritization
• Share and contribute to the overall Offering vision
  • Contribute to customer insights and supporting rationale to inform Marketplace Offering vision
  • Partner with Product Management teams to drive customer-centric software design
  • Analyze market opportunities and provide financial rationale to support Offering strategies
  • Develop deep competitive intelligence knowledge and share across Pricing Tools stakeholders
• Own the development and maintenance of global, scalable Pricing Tools positioning and messaging
  • Become go-to resource for global Pricing Tools positioning and provide messaging guidance to Marketing, regional go-to-market leader, and customer-facing teams, as required
  • Develop global Pricing Tools value proposition and messaging framework
  • Identify and collect compelling proof points to support unique selling points and differentiate Pricing Tools services and software

Competencies:

• Exceptional, inspiring storytelling
• Solution-oriented with strong bias for action
• Strong cross-functional communication and collaboration
• Proven track record driving service or software adoption and utilization
• Strong customer empathy with demonstrated customer-centric focus
• Able to aggregate different sources of data into a coherent customer voice
• High level of awareness to shifting market needs and “first respondent” to opportunities
• Analytical, with strong financial analysis skills
• Committed to sharing market findings (e.g., insights, trends, etc.) with internal partners
• Ability to prioritize and articulate tradeoffs for key decisions

Qualifications:

• More than 5 years of work experience
• MBA preferred, but not required
• 3-5 years of service or software Product Marketing experience
• Agriculture industry experience, a plus

Indigo is committed to living our values, specifically “creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow.” As part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.