Indigo is a company dedicated to harnessing nature to help farmers sustainably feed the planet. With a vision of creating a world where farming is an economically desirable and accessible profession, Indigo works alongside its growers to apply natural approaches, grow healthy food for all, and conserve resources for future generations. Utilizing beneficial plant microbes to improve crop health and productivity, Indigo’s portfolio is focused on cotton, wheat, rice, corn, and soybeans. The company is headquartered in Boston, MA, with commercial and customer service based in Memphis, TN. www.indigoag.com

Responsibilities:

• Serve as global go-to-market lead for new Marketplace software product, feature and service launches, collaborating across Product Management, Marketing, Commercial Training, Global Business Service and regional customer-facing teams to ensure a cohesive go-to-market approach
  • Establish relationships with key regional go-to-market partners and stakeholders
  • Collaborate with regional launch leaders to launch Marketplace software products, features, and services
• Guide regional launch teams and collaborate to provide ongoing enablement to regional Marketing, Sales, and other regional customer-facing teams on Marketplace product story, competitive intelligence, positioning, and relevant market trends
  • Develop global go-to-market roadmap and market requirements documents for product launch, maintenance, and end-of-life actions
  • Create and own global market requirements documents to inform go-to-market activities
  • Partner with Marketplace subject matter experts (e.g., Product Management, UX, etc.) to craft product requirement documents
  • Monitor global launch performance and provide in-market support, as needed
• Share and contribute to the overall Offering vision in partnership with Head of Marketplace
  • Share Marketplace customer insights and provide supporting rationale to inform Offering vision
  • Partner with Product Management teams to drive customer-centric design
  • Build and share deep competitive intelligence expertise
• Own and evangelize the Marketplace “Voice of the Customer” from concept to in-market execution
  • Deeply understand all customer research work to date, identify internal subject matter experts and contribute to ongoing research plans
  • Become an expert and evangelist of respective Marketplace Seller insights
  • Build new organizational customer knowledge and provide to Marketplace Offering, Product Management, Marketing and regional customer-facing and operations teams to guide ongoing activities
• Build and maintain an organizational understanding of our key Marketplace customer personas
  • Own Marketplace customer personas and constantly test hypotheses to build deeper understanding
  • Drive global customer segmentation and support regional segmentation efforts
  • Contribute to ongoing development of broader Offering customer personas
• Own the Marketplace customer journey
  • Articulate the Marketplace customer experience and develop deep knowledge of Marketplace customer journey, including pain points, desired outcomes, and jobs
  • Champion customer jobs-to-be-done and influence decision makers (e.g., Head of Marketplace, Product Management, etc.) to prioritize within offering, product, service, and go-to-market strategies
• Own the development and maintenance of global, scalable product positioning and value messaging framework
  • Develop global value proposition and messaging framework for Marketplace
  • Become go-to resource for Marketplace positioning and provide messaging guidance to Marketing and regional teams, as required
  • Identify and collect compelling proof points to support unique selling points and differentiate Marketplace software

Competencies:

• Exceptional, inspiring storyteller
• Solution-oriented with strong bias for action
• Strong cross-functional collaboration
• Proven track record of driving software adoption and utilization
• Strong customer empathy with demonstrated customer-centric focus
• Able to aggregate different sources of data into a coherent customer voice
• High level of awareness to shifting market needs and “first respondent” to opportunities
• Analytical, with strong financial analysis skills
• Committed to sharing market findings (e.g., insights, trends, etc.) with internal partners
• Ability to prioritize and articulate tradeoffs for key decisions

Qualifications:

• More than 5 years of work experience
• MBA preferred, but not required
• 3-5 years of software Product Marketing experience
• Agriculture industry experience, a plus

Indigo is committed to living our values, specifically “creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow.” As part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.