Product Marketing Manager - Education

| Hybrid
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Company Description

Have you imagined working in an environment driven by a passion and desire to not only outperform, but also outbehave the market? Since 2009, Flywire has been that company, creating solutions that break barriers, and teams that always look at the next disruptive way to move Flywire and its customers into the next phase of global payment solutions.

Job Description

Flywire is growing and the Global Marketing organization is looking for our next rockstar to help bring product marketing for our education vertical to the next level. Both strategic and hands-on, this is a highly cross-functional role with huge opportunity for future growth. You get the opportunity to build on our existing foundation to develop product marketing strategies, spearhead our education vertical go-to-market launch process and create compelling deliverables to drive growth.

Key Responsibilities

  • Manage education product marketing strategy, develop plan and drive execution to support go-to-market efforts worldwide

  • Coordinate the product launch process as well as oversee cross-functional implementation from feature inception to market release

  • Collaborate with education stakeholders across sales, product, marketing, customer success and payments to translate business needs into effective product marketing campaigns and deliverables

  • Understand competitive landscape and craft value-based positioning, compelling assets and outbound marketing activities that range from collateral development and website messaging to presentations, battlecards, webinars and more

  • Develop client and partner relationships that support the creation of voice of customer materials and testimonial promotion via case studies, videos, webinars and more 

  • Understand and document our customer journey, including where clients and payers get information and the drivers behind product decisions 

  • Advocate for existing and prospective clients and payer customers to help influence and shape product roadmap and marketing deliverables

Qualifications

FlyMate Skills & Qualifications

  • Bachelor’s degree 

  • 5-7 years of B2B product marketing experience; background in education, technology, and/or platform solutions preferred 

  • Well-honed communicator with strong attention to detail and experience creating and rolling out product marketing assets

  • Ability to work and communicate cross functionally to drive efficiency; you have a passion for product and marketing coupled with a tenacity for process development that supports continuous innovation across multiple functions

  • You have the ability to scale and grow with a high growth organization; this hands-on role requires someone who will roll up their sleeves, execute their own programs and be close to the business, but can identify avenues for scale and see what the team needs and how we can grow in the next 12-18 months 

  • You can both lead and mentor; you are a positive role model for those around you and a team player who can collaborate across the business 

Additional Information

With over 30 nationalities across 9 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • LookerAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • SalesforceCRM
    • GmailEmail
    • MarketoLead Gen

Location

Our three floor office is overlooks the Boston Common right on Tremont Street.

An Insider's view of Flywire

How would you describe the company’s work-life balance?

Flywire's work-life balance is great! I have so much flexibility. I've really taken advantage of the Hybrid work model that Flywire offers working from home Mondays and Fridays then coming into the office Tuesdays-Thursdays. I can work comfortably and confidently from anywhere and step away when I need a break.

Alissa

Cash Management & Treasury Lead, Americas

How do you collaborate with other teams in the company?

Flywire is a truly global company with offices across the world. Marketing is an exciting team to be a part of because we are at the intersection of so many different initiatives. We partner with sales, customer success, business operations, people allieand product, and so much more!

Allison MacLeod

CMO

How does the company support your career growth?

I have been able to grow my career due to the encouragement and support provided by the company on any given day. From all of the internal and external trainings that are offered to us, to the mentoring and coaching I receive from my fellow FlyMates, I never feel that I am "stuck" in my personal or professional career growth.

Maicol

Client Success Operations, Travel

How do you empower your team to be more creative?

It is important to me to ensure our team has the tools and resources needed, but not micromanage how they use them. This allows each person to assume responsibility and be creative with their own process. We also prioritize brainstorming in meetings, recognizing creative approaches, and connecting with others outside of our team for inspiration!

Sydney

Director, EDU Associations and Partnerships

What’s the vibe like in the office?

The vibe in the Boston office is very welcoming and energetic, where you can feel a sense of belonging. The people who come into the Boston office come in because we can bring our authentic selves. It is a very positive, uplifting vibe.

Kat

Sourcing Specialist

What are Flywire Perks + Benefits

Flywire Benefits Overview

Flywire is proud to be one of Built In Boston's 100 Best Places to Work. To recognize the value of FlyMates' efforts, Flywire offers a comprehensive program of benefits! We believe work should energize and engage you, bringing both personal and professional satisfaction.

We’ll help you unlock your potential through on-the-job training, mentoring, and development workshops. We have a collaborative culture which makes Flywire the best environment in which to thrive.

Culture
Volunteer in local community
We love to see and encourage FlyMates to get involved in the Boston community. We partner with local charities such as BUILD Boston and ArtLifting and are always looking to expand.
Partners with nonprofits
Annual partnership with School the World! We fundraise and send FlyMates to around the globe to help build communities.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Flywire provides employees with a flexible work schedule that includes Flexible start and end times.
Remote work program
Diversity
Documented equal pay policy
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
We have a very active and engaged Employee Resource Group, FlyMates First, consisting of 30 FlyMates around the Globe, who are dedicated to our DE&I efforts both internally and externally.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker. Flywire also provides 4 weeks of leave for the secondary caretaker.
Family medical leave
Company sponsored family events
Flywire sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Flywire provides “FlyBetter Days” which provides two additional paid days off for a FlyMate to use to support their local communities or causes that matter to them.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Flywire sponsors commuter benefits for all of our office-based FlyMates.
Company-sponsored outings
Flywire hosts summer and holiday gatherings for FlyMates across the globe.
Free snacks and drinks
Flywire has a fully stocked kitchen including unlimited snacks, coffee, tea, a Bevi machine and all the Coke Zero and Diet Coke you can handle.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Our health insurance provider offers a fitness reimbursement among other great benefits!
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
We host FlyBytes monthly to share exciting news and updates across departments so teams stay updated and informed of exciting work happening around the globe!
Promote from within
Continuing education available during work hours
Customized development tracks
Paid industry certifications

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