Product Marketing Lead at Formlabs

| Somerville
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To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, artist, and researcher in the world.

We’re looking for a Product Marketing Lead to shape our overall go to market strategy in a competitive space and lead the Product Marketing team, responsible for all aspects of bringing our cutting-edge products to market, from developing the critical messages and go-to-market strategy, to working with marketing and creative to develop assets, to working with the product team to get early user feedback. The team you’ll lead does it all! You’ll quickly build relationships across almost all departments in the company, including product, design, web, and sales, and be a key member of Formlabs’ leadership team.

This is a fast-paced environment, where we launch new materials to market every couple of months, with large hardware announcements every few years. 2020 was an incredibly busy year, we launched 2 new printers, many different accessories, and service offerings. 2021 is slated to be another busy year!

If you’re passionate about reinforcing product messaging across everything we do in sales, services and marketing, we want you to join our team as a Product Marketing Lead.

The Job:

  • Manage the product marketing team, including recruiting, retention, and mentoring, as well as guiding the overall team strategy.
  • Plan or guide the launches of new products and releases of existing products, while managing the cross-functional implementation of the plan.
  • Collaborate with cross-functional teams to develop product positioning and messaging that resonates with our wide range of verticals and personas.
  • Work closely with senior leadership across marketing, sales, product, and services, shaping our product strategy and how we bring our products to market across regions (US, EMEA, APAC) and industries.
  • Guide the development of technical training, messaging decks, internal FAQs, and product guides, to enable our sales team to work efficiently while driving ongoing competitive differentiation.
  • Define product positioning and messaging that is differentiated, defensible, clear, drives action, and can be leveraged by our sales and marketing teams.
  • Measure, analyze, and communicate the effectiveness of our go-to-market process, strategy, and materials to make continuous improvements. Your analysis and insight will help drive improvements to our processes and messages.

You:

  • Have led product marketing in a B2B technology company
  • Have successfully launched new B2B products to market
  • Love working with product, sales and marketing teams to create effective product training material that includes value propositions and competitive differentiation.
  • Are detail-oriented with great project management experience and demonstrated ability to drive ambitious projects to completion in short time frames and with limited resources.
  • Able to balance long-term strategic thinking with short-term focus on details
  • Have strong people management skills
  • Have a proven ability to work independently and cross-functionally to complete projects.
  • High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment. 

Bonus Skills:

  • Technical writing experience
  • 3D printing or additive manufacturing industry experience
  • Experience with B2B hardware technology products

Our Perks:

  • Flexible vacation
  • Premium healthcare coverage
  • Paid parental leave
  • Commuter benefits
  • Unlimited 3D prints

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.  

Even if you don't check every box, but see yourself contributing, please apply.  Help us build an inclusive community that will change the face of 3D printing.

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Location

35 Medford St. Suite 201, Somerville, MA 02143

An Insider's view of Formlabs

What’s the vibe like in the office?

Culture is extremely important at Formlabs. With now over 400 people combined in our Boston and Berlin offices, the goal is to “keep Formlabs weird,” which is really just a fun way of saying, “let’s keep things interesting.” Since we are trailblazing the way for a new era of low-cost manufacturing, keeping things interesting isn’t too difficult!

Formlabs

Formlabs

What projects are you most excited about?

Everything we produce is an ongoing project. A big focus for us has always been to relentlessly improve upon our existing products. We release regular updates to our software, printer and materials - keep an eye on our blog to see all the exciting things we have planned for the coming year!

Formlabs

Formlabs

How does the company support your career growth?

Everything Formlabs is doing and creating has never been done before. We are a work-in-progress organization with a lot of space for growth. We seek to cultivate an environment where individuals can contribute their own new ideas and participate in the evolution of the company.

Formlabs

Formlabs

What is your vision for the company?

We're committed to bringing powerful and accessible fabrication tools into the creative hands of professionals around the world.

Formlabs

Formlabs

What are some social events your company does?

We regularly have people organizing everything from whiskey tastings to ice climbing. The interest-diversity here is vast and people are quick to jump in and learn something new. Just to name a few of our internal “clubs," we have Booklabs, Filmlabs, Whiskeylabs, ping pong tournaments, Fitness Bootcamp, yoga, Ragnar, summer camps, hackathons . . .

Formlabs

Formlabs

What are Formlabs Perks + Benefits

Formlabs Benefits Overview

We invest in our people. That's why we provide flexible vacation, generous premium coverage for medical, dental, and vision plans, paid parental leave, commuter benefits, and unlimited 3D prints. We are committed to offering a holistic benefit package to support you inside and outside the office.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies

Additional Perks + Benefits

Catered lunches 3x per week, unlimited snacks, office pets, 100% healthcare coverage, regular presentations and technical talks, Form Clubs for anything and everything.. CoffeeLabs, WhiskeyLabs, PaintLabs, GameLabs, FilmLabs, the list goes on. A culture that welcomes you into your FormFamily from Day One.

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