Product Marketing Lead

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About BondLink

BondLink is a fast-growth, fintech company whose platform helps public sector CFOs access investors more efficiently in the $4 trillion municipal bond market. Going live in 2016, BondLink’s platform has served such clients as the State of California, the City of Boston, Washington, D.C., and the City of Chicago.

Following our recent Series A round of funding, we are now in the process of scaling our business and looking for Product Marketing Lead. This is a senior position in the Marketing team and our business. As the Product Marketing Lead, you will own our value proposition, messaging, work closely with Product Management on positioning, and produce original content for the ecosystem that helps drive demand generation and enhance revenue performance.

What You’ll Be Doing

  • Create value proposition
  • Organize go-to-market (GTM) plans
  • Optimize our launches, including pre- and post-announcement activities
  • Own the content marketing strategy supporting sales training, demand gen campaigns and industry events
  • Be the expert on ecosystem personas, including primary and indirect research
  • Drive our competitive differentiation and integrate learnings into the broader organization

What You’ll Bring

  • Bachelor's degree or related experience
  • 3 to 5 years work experience with 2+ years in a Product Marketing B2B role at a technology company or similar
  • Experience building Product Marketing assets (articles, case studies, testimonials, white papers, press releases, sales training decks, presentations)
  • Proven ability to work with a sales organization, lead generation workflows, and key Marketing roles like Graphic Design and Product Marketing
  • Analytical proficiency with competitive landscapes and identifying key differentiators
  • Excellent written and verbal communications
  • Ability to drive change and category leadership internally and externally

Why BondLink?

  •  Cool mission: Our technology helps governments save money and keep it in their communities. If that doesn’t excite you, this is not the company for you;
  • BondLink is off to a fast start, gaining fantastic market traction since going live in 2016, with prominent, existing clients in nearly every state and every sector of the $4 trillion municipal bond market;
  • Its two founders have significant startup and bond market/industry expertise;
  • In January 2018, the company announced a $10 million Series A round of financing led by Franklin Templeton Investments, one of the biggest municipal bond fund managers in the country; and
  • The BondLink sales advantage: First-to-market in a deep, target-rich environment.

What We Offer

  • Competitive compensation plan with significant upside opportunity
  • Unlimited PTO
  • Comprehensive premium insurance plans for medical, vision and dental. All 100% paid for by Bondlink with zero cost to employee. 
  • Stock Options
  • Flexible Spending Accounts with employer contribution of $100.00 per month.
  • Weekly catered lunches
  • A near-unlimited supply of Oreos in our fully-stocked kitchen
  • Monthly outings and happy hours
  • A culture that provides an exciting and dynamic work environment in our beautiful newly renovated office in Fort Point/Seaport. 
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Location

Bondlink is located in the heart of the Seaport district with plenty of bars, restaurants and shopping.

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